D L X
Topic Author
Posts: 11701
Joined: Thu May 27, 1999 3:30 am

Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 8:35 am

Has anyone seen this new IKEA commercial? It's centered around couches, and how they have a couch for every "flavor" as they say it, and point out all the different uses by the many flavors of people. It flashes between a white family, a black family, a mixed family, an asian family (I think) and then ends with a long shot of a presumably gay couple and their 2 kids, sitting on an IKEA couch.

Is this the beginning of strong companies taking social stands in their commercials? I wonder how this will affect their sales in conservative USA?
 
User avatar
mbmbos
Posts: 2581
Joined: Sat May 27, 2000 4:16 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 8:42 am

Quoting D L X (Thread starter):
Is this the beginning of strong companies taking social stands in their commercials?

No, this is about money. The gay market is wealthy and in many ways its easy to target consumption. IKEA isn't the first.

I can't imagine that IKEA is terribly worried about about conservative America boycotting their stores. IKEA's demographic is college kids and the affluent young - two groups that don't have a problem with gay people.
"If I don't manage to fly, someone else will. The spirit wants only for there to be flying. As for who happens to do it, in that he has only a passing interest."
- R.M. Rilke
 
aloges
Posts: 14842
Joined: Tue Jan 17, 2006 3:38 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 8:46 am

Quoting D L X (Thread starter):
I wonder how this will affect their sales in conservative USA?

Do they have much to lose in that part of the population? The people I usually see shopping at IKEA are university students, young couples and families and children dragging their parents along for their first own room. On the other hand, the people I know who I'd classify as rather conservative (sorry bout this phrase btw) would hardly be caught dead at an IKEA store.

Here's something for you anyway: Elite Designers against IKEA  Wink
Don't cry because it's over, smile because it happened.
 
HUYguy
Posts: 261
Joined: Thu Apr 13, 2006 9:20 pm

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 8:49 am

This isn't the first time Ikea's used a gay couple in their commercials. A while ago, I can't remember when, but I'm pretty sure I saw a TV programme that had it in.
 
User avatar
falstaff
Posts: 5593
Joined: Sun Jun 25, 2006 6:17 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 9:14 am

Quoting MBMBOS (Reply 1):
No, this is about money. The gay market is wealthy and in many ways its easy to target consumption

business is business.

Quoting D L X (Thread starter):
Is this the beginning of strong companies taking social stands in their commercials?

Anheuser-Busch, Coors, and Miller have had gay advertising items for years. I see items pop up at brewery collectible shows from time to time. I think AB had some gay ads in the 90s. When I lived in STL I remember there being a big stink about it.

I could care less who a company advertises too. I am high on capitalism. I see A T & T ads around Detroit in Arabic. I have friends who get all upset at that. I say if Arabs are buying A T & T products because of the ads then kudos to A T & T. Advertising is the American way!

Quoting Aloges (Reply 2):
Do they have much to lose in that part of the population?

I am conservative and I don't shop there. Not because I have a problem with Ikea's politics (do they even have any?), but because I don't like their furniture. It just isn't my style. I like Early American Styles.

My best friend from high school, Gay Mike, writes advertisements for use by a Detroit auto company. He has written some ads that have some gay appeal for vehicles that that demographic might like, and some good redneck stuff for the good ole' boys. Many times the ads are for the same car, but are shown on different TV stations, programs, markets, etc. It is all about selling cars and trucks. No different than the GM ads I have seen in Spanish.

I have a reel to reel of a 1981 set of Pabst Blue Ribbon radio commercials and the words in the songs are all the same. But each is sung in a different way with different music. There is Country, jazz, Rock, Soul, R & B, Metal, and contemporary. The idea behind it is all the different people who like that music like to drink beer and if Pabst could make pitch to a person on their "home turf" they could make a sale. Most companies do that.
My mug slaketh over on Falstaff N503
 
D L X
Topic Author
Posts: 11701
Joined: Thu May 27, 1999 3:30 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 9:25 am

For what it's worth, I don't mean "conservative" as "Republican," but the actual meaning of conservative - traditional. Despite much progress, gays are still far from being fully accepted in most of the US.

Also, this commercial was on national television, during ABC world news tonight.
 
User avatar
falstaff
Posts: 5593
Joined: Sun Jun 25, 2006 6:17 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 9:32 am

Quoting D L X (Reply 5):
this commercial was on national television, during ABC world news tonight.

That is kind of odd. Commercials sometimes surprise me. During the World Series and All star Game there was a Mobil Oil commercial for their On the Run Stores and the family is shown throughout the ad is driving a 1979-85 Mercedes-Benz 300TD, which is a wagon. I thought it odd to see a new ad with such a odd old car featured so prominently in the ad. I love that ad because I have an 80 300TD, the same color as in the add too. I know an older car doesn't have any political issues but it was still odd.
My mug slaketh over on Falstaff N503
 
TedTAce
Posts: 9098
Joined: Sun Mar 27, 2005 12:31 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 10:10 am

Quoting D L X (Thread starter):
Is this the beginning of strong companies taking social stands in their commercials?

No. Try Benneton and many others

Quoting D L X (Thread starter):
I wonder how this will affect their sales in conservative USA?

Ok, there's 300 Million morons in the US.
A touch over 50 million of them voted conservatively in the last presidential election, argueably, the minority. Ignore the argument and you are still talking about approximately 200 million people that we just don't know are conservative or liberal by any measure. Cut them in 1/2 'just because' and you have at least 100 million that are probably willing to buy Ikea.... if they can afford it. 100 million potential customers, you think I'm going to care about what the other 200 million think if I'm doing what I believe in as a businessman?
This space intentionally left blank
 
ShakeZulaNJ
Posts: 128
Joined: Mon Oct 09, 2006 2:37 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 10:17 am

WHAT?? This is outrageous!! How dare they try to court the sodomites and child molesters!! I pray God strikes them down to hell with the abortionists.


Signed,
Slovacek747
It's not bird strike, it's engine suck...
 
D L X
Topic Author
Posts: 11701
Joined: Thu May 27, 1999 3:30 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 10:37 am

Quoting TedTAce (Reply 7):
A touch over 50 million of them voted conservatively in the last presidential electio

Again, I'm not talking about how people vote. I'm using this definition, from dictionary.com: adj, disposed to preserve existing conditions, institutions, etc., or to restore traditional ones, and to limit change.

That basically describes Americans, regardless of who we vote for, in comparison to our friends in Europe.
 
diamond
Posts: 3000
Joined: Sun Apr 11, 2004 8:01 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 11:07 am

IKEA has been running commercials with presumably-gay characters since the early 90's. This is not a new thing for them at all.

However, IKEA is also known for making commercials that show gay people in a negative context, at times.

Review: " .. Prison jokes were not solely men's territory. IKEA ran a print ad in Los Angeles called "Tax Evasion Day" that featured a woman in jail with another woman aggressively making the moves on her unhappy cellmate. (Crispin Porter + Bogusky) .. "

Review: " .. A European ad for IKEA, called "A Woman or Nearly," stars an attractive woman putting on makeup who then hits "her" crotch on a table and yelps as a man. (Leagas-Delaney) .. "



From 1994 -
http://www.commercialcloset.org/cgi-bin/iowa/storyboard.html?record=76

" .. The IKEA ad disappeared only a few weeks after it began when the retailer got a bomb threat at a store from conservatives, along with calls for a boycott. .. "


From 1999 -
http://www.commercialcloset.org/cgi-...in/iowa/storyboard.html?record=545

" .. She enters and sees the plumber's abandoned equipment in front of the stairs and goes up to investigate. She finds her husband as he's reopening the bedroom curtains and smiling at the plumber, who is sitting on the bed as he puts his socks back on -- implying that they'd just had sex. .. "



On a related note, Airbus created a commercial in 2003 that used a mixture of male/female names to imply that the gender of a couple (including same-sex) was a non-issue:

From 2003 -
http://www.commercialcloset.org/cgi-...n/iowa/storyboard.html?record=1441

Overview: " .. In a series of classic couples, each is interrupted by a third person's name: "Adam (& Peter) & Eve," "Romeo (& Emma) & Juliet," "Beauty (& Simon) & The Beast," "Anthony (& Ian) & Cleopatra," "Barbie (& Steve) & Ken."

Then, it adds, "The only family of aircraft designed with no middle seat in business class" -- as a picture of three seats in a row shows a middle seat disappearing. The addition of a third name seems to slyly suggest three-way relations, or a breakup! .. "




By visiting http://www.commercialcloset.org, you can search for the name of any company and then watch the actual commerciall in Quicktime.
Blank.
 
User avatar
n229nw
Posts: 2028
Joined: Sat Sep 04, 2004 4:19 pm

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 12:37 pm

Quoting ShakeZulaNJ (Reply 8):
WHAT?? This is outrageous!! How dare they try to court the sodomites and child molesters!! I pray God strikes them down to hell with the abortionists.


Signed,
Slovacek747

 rotfl 

Quoting Falstaff (Reply 4):
My best friend from high school, Gay Mike

Your best friend from high school is named "Gay Mike"? any relation to Big Gay Al from South Park?
All Glory to the Hypnotoad!
 
Doona
Posts: 3382
Joined: Fri Feb 18, 2005 9:43 am

RE: Ikea Commercial With A Gay Couple

Wed Dec 27, 2006 5:27 pm

When IKEA started out in the US, IKEA was not sure of how the general public would recieve the store, so they went with a "safe bet" and the ad-campaign targeted gay men (no doubt because of our excellent taste). And it worked apparently Big grin

Cheers
Mats
Sure, we're concerned for our lives. Just not as concerned as saving 9 bucks on a roundtrip to Ft. Myers.

Who is online

Users browsing this forum: No registered users and 16 guests

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos