2H4
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Posts: 7960
Joined: Tue Oct 19, 2004 11:11 pm

Marketing Books/References - Need Recommendations

Fri Apr 27, 2007 11:31 pm



I need to learn as much as I can about marketing as quickly as possible. I'd like to learn the basics (ie: "Marketing for Dummies"), as well as some recent trends.

If anyone can recommend some key books/magazines/websites to study, it would be greatly appreciated.  Smile


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JRadier
Posts: 3944
Joined: Mon Sep 27, 2004 11:36 pm

RE: Marketing Books/References - Need Recommendations

Sat Apr 28, 2007 12:24 am

"Marketing Management" by Philip Kotler is often considered as 'the bible' on marketingsubjects
For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and ther
 
2H4
Topic Author
Posts: 7960
Joined: Tue Oct 19, 2004 11:11 pm

RE: Marketing Books/References - Need Recommendations

Tue May 01, 2007 1:19 am




Quoting JRadier (Reply 1):

Thanks, JRadier....I'll check it out.  Smile


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