Topic Author
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Joined: Fri Sep 26, 2003 6:32 am

Inappropriateness Of Online Ads Matched To Content

Mon May 07, 2007 11:30 am

One thing that really annoys me about online ads is that it seems it is either difficult to ensure an inappropriate ad is not showing at an inappropriate time, or nobody bothers to ensure it doesn't happen.

For example. on more than one occasion I have been reading a news story about something tragic, when some stupid ad pops up on the screen about something that just seems insensitive. LIke the article is about an explosion that kills a bunch of people and the pop up ad talks about "blowout prices." I can't think of an example in this vein right now, but here's a similar example from an email I recently received.

A friend of mine died this past week. He had been ill for about 9 months. Anyway, another friend sent out an email to a few of us letting us know that Greg had passed that morning. The email was very somber and spoke of his illness and what he went through in the most recent weeks, and what a great guy he was, etc etc.

Anyway, the email was sent from a "free mail"-type of account and there was some really stupid automated marketing message at the bottom of the email. So here is this really somber message and at the end is this really inappropriate comment (not that the comment by itself was inappropriate, it was just wrong in that context). It would almost be like someone writing an email that said "Greg died this morning and by the way I saved $3 on my car insurance."

Has anyone noticed this? Is there anyone in the media world that can comment on why this is not addressed more proactively?

[Edited 2007-05-07 04:35:00]
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RE: Inappropriateness Of Online Ads Matched To Content

Mon May 07, 2007 11:33 am

You are absolutely right. I noticed similar events. It is just the world of corporations, and hardcore capitalism, where no one cares about emotions but only how to make money with a fast click... I.e. if someone died, people don't care, but you might receive some service for cremation, or so.. it is sad to see how the market supersedes any feeling.
"The earth provides enough resources for everyone's need, but not for some people's greed." (Gandhi)
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RE: Inappropriateness Of Online Ads Matched To Content

Mon May 07, 2007 11:38 am

Even here, I have seen ads that may be inappropiate or insensitive in relation to a thread. I have seen aviation lawyer ads on threads about an airline accident. I realize that sometimes these ads selected by some math formula on the servers, but I wish there was some greater degree of default toward sensitivity.
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RE: Inappropriateness Of Online Ads Matched To Con

Mon May 07, 2007 12:06 pm


Why grab a Heine when you can grab a Busch?
Topic Author
Posts: 3254
Joined: Fri Sep 26, 2003 6:32 am

RE: Inappropriateness Of Online Ads Matched To Content

Mon May 07, 2007 9:38 pm

The coffee one is unbelievable....almost seems like a Saturday Night Live parody

(or those Wacky Packs from the 1970s.... which you are too young to know about)

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