dsa
Posts: 679
Joined: Mon Apr 04, 2005 2:22 am

Advertising Advice

Sat May 12, 2007 3:00 am

Hi

I have created a new website, and would like your advice on advertising. I've used the usual suspects like Adwords and Adbrite and none seem to have had an impact, is there any advice you could give me as to what websites to use?

DSA
Go Skybus!!!!
 
AC773
Posts: 1700
Joined: Wed Nov 30, 2005 6:03 am

RE: Advertising Advice

Sat May 12, 2007 3:27 am

Quoting Dsa (Thread starter):
I've used the usual suspects like Adwords and Adbrite and none seem to have had an impact

Well, you need a significant amount of traffic for any ad to be effective.
Better to be nouveau than never to have been riche at all.
 
GSM763
Posts: 573
Joined: Sat Jan 07, 2006 3:35 am

RE: Advertising Advice

Sat May 12, 2007 4:35 am

Hmmm.......this isnt going to be a new airline venture of yours is it? Id suggest that, this time, you contact BA BEFORE you put their ads on your website.....
 
dsa
Posts: 679
Joined: Mon Apr 04, 2005 2:22 am

RE: Advertising Advice

Sat May 12, 2007 4:48 am

Get your facts right please I did.

DSA
Go Skybus!!!!
 
Newark777
Posts: 8284
Joined: Thu Dec 02, 2004 6:23 am

RE: Advertising Advice

Sat May 12, 2007 4:50 am

Are you talking about ads FOR your website or ads ON your website?

Harry
Why grab a Heine when you can grab a Busch?
 
dsa
Posts: 679
Joined: Mon Apr 04, 2005 2:22 am

RE: Advertising Advice

Sat May 12, 2007 4:56 am

For my website

DSA
Go Skybus!!!!
 
pizzaandplanes
Posts: 343
Joined: Sun May 09, 2004 10:17 am

RE: Advertising Advice

Sat May 12, 2007 6:44 am

Give us a link to your website first. Anyway, one of the most important things you need to know is who you're advertising to. Then you can directly target your audience.

Here is a helpful link- http://www.entrepreneur.com/advertising/index.html
A real man lands where he wants to
 
pizzaandplanes
Posts: 343
Joined: Sun May 09, 2004 10:17 am

RE: Advertising Advice

Sat May 12, 2007 8:54 am

From what I can see on your website (www.letsfindaflight.com) there isn't enough interaction. Honestly, when you go to a travel website you're always going to be hammered with the same message "cheap flights to here" and it is not very original. Instead of only using the specific airlines search that you have on your website, use an affiliate program that searches multiple airlines. ( I believe Airliners.net uses www.travelnow.com for an affiliate). If you give your potential customer to reason to book on your site over another site then they simply won't. I'm assume that your advertising budget is not deep but still don't be cheap. People need to know your site exists in order for them to book flights, read your blog, look at the deals, etc.

Good luck with the startup of your site and remember "Rome wasn't built in a day"!
A real man lands where he wants to
 
dsa
Posts: 679
Joined: Mon Apr 04, 2005 2:22 am

RE: Advertising Advice

Sat May 12, 2007 8:35 pm

Thanks for the advice, I do use an affiliate Kelkoo, they serach over 500 airlines for my customers.

DSA
Go Skybus!!!!
 
AC773
Posts: 1700
Joined: Wed Nov 30, 2005 6:03 am

RE: Advertising Advice

Sun May 13, 2007 1:12 am

This doesn't have to do with advertising, but:

I decided to try out your site. I like to shop around whenever I travel, so I usually compare prices between several different sites. I tried the same thing with yours, and I pit it against British Airways and Travelocity.co.uk. I tried a couple of different routes, and your prices are exactly the same as the other two. So I have to ask - why do you think people should choose your site over the others?

Quote:
LETSFINDAFLIGHT.COM was started to aid thousands of travellers around the World who struggle to find the best deals on flights, car hire and hotel rooms.

I'm "around the world" (Living in the US), so I clicked on your international section. Your site told me that you have affiliates that will sell me a ticket originating from somewhere else, but it didn't tell me who those affiliates are and where I can find them. And while we're on the subject of affiliates...

Quote:
By affiliate partnering with some of the leading names in the tourism industry including Thomas Cook, we can give you the tools to make an informed decision on your trip.

 Yeah sure
Better to be nouveau than never to have been riche at all.
 
jamesbuk
Posts: 3712
Joined: Mon May 02, 2005 11:52 pm

RE: Advertising Advice

Sun May 13, 2007 1:18 am

Quoting AC773 (Reply 9):

Does this guy not learn?

DSA heres my opinion of the site, the links are too small and its a bit of a boringy layout, needs more thought for the layout. THe problem with advertising on your site, if you were to display adverts for say anything to do with aviation or holidays you will advertise your competition so you would have to advertise subjects that have nothing to do with your site. This would then make the site look tacky if you were advertising say something like tescos.
In my opinion you would have to go no adverts, or make the site look tacky and advertise things with no connection to aviation. In theory.

rgds --James--
You cant have your cake and eat it... What the hells the point in having it then!!!
 
dsa
Posts: 679
Joined: Mon Apr 04, 2005 2:22 am

RE: Advertising Advice

Sun May 13, 2007 1:27 am

You just use the standard tools and it compares them

DSA
Go Skybus!!!!
 
Newark777
Posts: 8284
Joined: Thu Dec 02, 2004 6:23 am

RE: Advertising Advice

Sun May 13, 2007 2:04 am

Quoting Dsa (Reply 11):
You just use the standard tools and it compares them

But what makes people want to visit your site over others? You don't have any competitive advantage.

Harry
Why grab a Heine when you can grab a Busch?
 
dsa
Posts: 679
Joined: Mon Apr 04, 2005 2:22 am

RE: Advertising Advice

Sun May 13, 2007 2:33 am

You can search over 500 airlines in one place, while looking for car hire and hotels. You can take a quiz to find your perfect break then book it, post photos, videos and a desciption of your trips on our blog. And we'll reccomend where you should visit.

DSA
Go Skybus!!!!
 
jamesbuk
Posts: 3712
Joined: Mon May 02, 2005 11:52 pm

RE: Advertising Advice

Sun May 13, 2007 2:45 am

Quoting Dsa (Reply 13):

And how do i do this "search 500 airlines in one place" ? I've looked around the site and only found one flight box and thats from thomsonfly so wheres the other 499 airlines? and where is this quiz?

rgds --James--
You cant have your cake and eat it... What the hells the point in having it then!!!
 
AC773
Posts: 1700
Joined: Wed Nov 30, 2005 6:03 am

RE: Advertising Advice

Sun May 13, 2007 3:07 am

Quoting Dsa (Reply 13):
You can search over 500 airlines in one place, while looking for car hire and hotels.

I can do that on any well-known travel site

Quoting Dsa (Reply 13):
You can take a quiz to find your perfect break then book it

I took that quiz, and it told me that my perfect vacation was a "5-star holiday hotspot." Your site tells me that that means "Nice or Las Vegas." I've been to Las Vegas and it's horrid; and I'd never want to go to the French Riviera. I would have recommended Zurich, Reykjavik, Osaka, or Seattle. Oh, and the quiz site didn't look all that reputable either.

Big version: Width: 816 Height: 680 File size: 335kb


Quoting Dsa (Reply 13):
post photos, videos and a desciption of your trips on our blog.

Unless you're planning on having a Wiki or giving everyone administrative access to the blog, I don't see that happening.

Quoting Dsa (Reply 13):
And we'll reccomend where you should visit.

Again, I can get that on any travel booking site.

Is there anything else that sets you apart from the rest?  Confused
Better to be nouveau than never to have been riche at all.
 
dsa
Posts: 679
Joined: Mon Apr 04, 2005 2:22 am

RE: Advertising Advice

Sun May 13, 2007 3:24 am

I don't know what else I could offer, have any of you got any ideas on what I could offer?

DSA
Go Skybus!!!!
 
Newark777
Posts: 8284
Joined: Thu Dec 02, 2004 6:23 am

RE: Advertising Advice

Sun May 13, 2007 3:26 am

Quoting Dsa (Reply 16):
I don't know what else I could offer, have any of you got any ideas on what I could offer?

If I had a great idea for a travel site, I'd do it myself.  Wink

Harry
Why grab a Heine when you can grab a Busch?
 
AC773
Posts: 1700
Joined: Wed Nov 30, 2005 6:03 am

RE: Advertising Advice

Sun May 13, 2007 3:27 am

Quoting Dsa (Reply 16):
I don't know what else I could offer, have any of you got any ideas on what I could offer?

More cowbell.
Better to be nouveau than never to have been riche at all.

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