You've seen them - the uber-trendy Ed Hardy t-shirts, sweaters, etc being worn by celebs, rockers, pseudo-celebs, etc. And it appears this line, based on graphic artist Don "Ed" Hardy's work is taking off worldwide.
Or is it?
This happened a few years ago, with another "Where did THAT trend come from?" clothing line, Von Dutch. They had excellent product placement, ensuring the rich and the famous were seen wearing their clothes, guaranteeing that suburban trend-followers would pay $95.00 for a trucker hat with the logo, a plain t-shirt, and so forth.
And within a year, you could find this same crap for $10.00 in bargain basements nationwide.
So will Ed Hardy designs follow the same path?