(and only in Germany...)
A brothel reputed to be the largest in Europe has been overwhelmed with interest after offering free entry for life to customers who have its name tattooed on their arm.
The manager of Pascha, which houses more than 120 prostitutes across its 12 stories, did not expect any takers when he put up posters advertising the tongue-in-cheek promotion.
But more than 40 men have already come forward to have the name inked onto their arm in large blue letters, and the brothel's tattoo artist is having to work extra shifts to keep up with demand.
Herbert Manske, 46, was among the dozens of clients who queued up to undergo the procedure on the first night at the brothel in Cologne, Germany.
"My wife doesn't mind," he said. "I get free drinks all night and can look at all the pretty girls."
Another customer Karl-Heinz Daheim, 46, told the German tabloid Express: "You have to do something crazy in life at least once."