|Quoting Falstaff (Reply 1):|
I don't think they have anything to apologize for. Does anyone who writes for them now have any connection to the writers or editors of the 1960s? A meaningful apology would be one by any offending writers or editors.
The present people at the paper are apologizing for something they didn't do, so it is meaningless.
Perception/Image is everything...
Imagine for a moment, if you will...that own an auto repair shop. From the beginning, you make it clear to your staff (of one or two) to not make (insert minority or whites, too) not welcome....you simply want nothing to with them. We've seen this story repeated a zillion times aka Denny's Restaurants.
You keep up this disenfranchisement your entire lifetime...and are happy you do. Even some of your loyal and repeat customers acknowledge and support your policy.
Your conduct, behavior and reputation is now rooted and deep seeded.
Over time, (yet appearing suddenly...) things have changed. The segment you've marginalized for years...has now become the majority. Sure, you can retire in peace and not be affected by what you've done if you make it that far. Let's say you sell it, the owner doesn't share your views, in order to change things up and expand the business...he must 'clean up' your act. He had absolutely nothing to do with what you have done...but his new business is suffering from your judgement and conduct. And must go against 'a long standing tide' to dismantle the minds of local populous, suppliers and the like.
He/she issues a statement of new ownership and a change in previous policy...how this is worded will determined the effectiveness in the change of 'standing perceptions' that you created and fostered over the years.
Yep, the new guy had nothing to do with it...but he is paying dearly for your error in judgement from a 'business' standpoint. This analogy in real life has applied to everything from donut shops, comic book stores to national grocery chains and restaurants.
The 'new attitude' must pick up the slack and do the heavy lifting in order to undo the damage you chose not 'see' or engage...that's how meaningful 'perception/image' is. Very.
Whether, you believe in the 'new image' or not...the bottomline of 'smart business' is to show or come across that things are nowhere near what they were. The Clarion newspaper is going thru exactly that, perhaps they're concerned about their legacy, their subscriptions, their being the butt of jokes at annual newspaper conventions...who knows. But reputation...whether you're responsible or not....is everything in the business world.
[Edited 2009-01-19 10:00:10]
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