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stasisLAX
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What Recession? New 2010 Rolls Royce

Sat Feb 21, 2009 6:29 am

It is well known in the automotive press that Rolls-Royce would launch a "small" luxury sedan will head into production as the long-awaited rival to the Bentley Continental Flying Spur sedan.

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2010 Rolls Royce 200EX


The 200EX will debut at the Geneva auto show next month and will go into production late this year - after an official introduction at this fall's Frankfort Auto Show.

“It’s a modern execution of timeless Rolls-Royce elegance, breaking with some areas of tradition but retaining the core values,” says Rolls-Royce CEO Tom Purves. He adds: “We expect the more informal, agile design to broaden the appeal of Rolls-Royce.”

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2010 Rolls Royce 200EX rear


The new car will be assembled alongside the Phantom at Rolls-Royce’s facilities in Goodwood, England, although much of its mechanical package will be prebuilt at parent company BMW in Munich, Germany.

Neat features include an imposing grille, squinty LED headlamps that house the turn indicators, a stainless-steel hood, bold chromed door handles, rear-hinged rear doors, a prominent C-pillar and a subtly angled trunk line--all of which give the 200EX clear visual ties to the Phantom. Seven-spoke, 20-inch wheels complete the look.

The new RR (which is rumored to carry a traditional RR brand name - I'm voting for Silver Spirit) looks sleeker, less stuffy, and more contemporary in it's styling than any Rolls-Royce in history.

This smaller Rolls is quite a bit more compact than the current Phantom, stretching 212.6 inches long, 83 inches wide and 61 inches tall. The new Rolls-Royce shares much of its underpinnings with the new BMW 7-series. The wheelbase measures 129.7 inches, and the chassis is set up with air springs biased toward smooth ride quality.

Rolls-Royce remains tight-lipped on just what engine the 200EX will use. The only detail released was that will be a “new-generation V12" engine - probably a twin turbocharged gasoline motor with direct injection mated to a new eight-speed automatic transmission.

Source: http://www.automobilemag.com/feature...lls_royce_200ex_concept/index.html

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2010 Rolls Royce 200EX interior
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asuflyer05
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RE: What Recession? New 2010 Rolls Royce

Sat Feb 21, 2009 2:56 pm

I hope it is still setup where the Spirt of Ecstasy disappears into the bonnet when you lock the doors.
 
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Francoflier
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RE: What Recession? New 2010 Rolls Royce

Sat Feb 21, 2009 3:06 pm

A poor man's Rolls, eh?

It looks like the child of an unfortunate (and oh so shamefully shocking) one night stand between a Phantom and a Chrysler 300...

So, now that RR has gone down that path, when are the diesel SUV and sub compact coming?
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Type-Rated
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RE: What Recession? New 2010 Rolls Royce

Sat Feb 21, 2009 8:02 pm



Quoting Francoflier (Reply 2):
It looks like the child of an unfortunate (and oh so shamefully shocking) one night stand between a Phantom and a Chrysler 300...

I think they are trying to attract the bling-bling crowd just as Daimler-Chrysler did. Hell, Mercedes is nothing more than bling these days.
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UAL747
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RE: What Recession? New 2010 Rolls Royce

Sat Feb 21, 2009 9:00 pm



Quoting Type-Rated (Reply 3):
I think they are trying to attract the bling-bling crowd just as Daimler-Chrysler did. Hell, Mercedes is nothing more than bling these days.

Yeah, I totally agree. It's so funny going to Target these days and seeing soccer moms in the Juicy Coiture sweat pants with their fake dallas blond hair and prada sunglasses stepping out of the Benz with Chrome 22" rims.....but it's a step up from the 90's of the rounded Taurus and the Eddie Bauer Expeditions!  Smile

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stasisLAX
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 12:02 am



Quoting Francoflier (Reply 2):
A poor man's Rolls, eh?

Well, in relative terms. The new "200EX" (hopefully Silver Spirit is the marketed name) is expected to cost approximately $250K, compared to $380K USD for the massive RR Phantom.

One thing to remember - the mechanical parts of the new 200EX come from the new BMW 750iL, and will be shipped prebulit to England for installation. The base price of the 7-series is approximately $90K USD, so the $250K USD base price on the 200EX is quite steep.
"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
 
greaser
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 1:28 am



Quoting Francoflier (Reply 2):
So, now that RR has gone down that path, when are the diesel SUV and sub compact coming?

I can't imagine anything lower than this. The RR badge is worth its weight in platinum. Anything else will tarnish it, and almost immediately be associated with a bmw, like Audi A3s being a Golf in a "pretty frock"
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N174UA
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 2:39 am



Quoting StasisLAX (Thread starter):
this fall's Frankfort Auto Show

Frankfort, Kentucky??? Or Frankfurt, Germany?
 
QFA380
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 2:57 am

I quite like this new Rolls and I think it would definitely appeal to the younger people out there with money to throw at a car. The Phantom seems too much of a grandpas car whereas one could easily see a 35 year old in one of these.

Quoting StasisLAX (Reply 5):
The base price of the 7-series is approximately $90K USD, so the $250K USD base price on the 200EX is quite steep.

The thing with a Roller though is you're paying for the badge (well the Spirit of Ecstasy), if they get any cheaper than $250k then you lose much of that status.
 
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stasisLAX
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 2:59 am



Quoting N174UA (Reply 7):
Or Frankfurt, Germany?

Spelling does matter, I agree. The production version of the baby RR will make its public debut this fall at the Frankfurt, Germany auto show.  Wink
"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
 
Devilfish
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 3:10 am



Quoting Greaser (Reply 6):
Anything else will tarnish it, and almost immediately be associated with a bmw, like Audi A3s being a Golf in a "pretty frock"

If they made the front look like the rear then it would be close - but at least sleeker. Then they could remove the figurine on the hood and slap a round plate badge on the bonnet to complete the look!  duck 
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N174UA
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 3:47 am



Quoting QFA380 (Reply 8):
if they get any cheaper than $250k then you lose much of that status.

If you have to ask the price, you probably can't afford it...  Wink
 
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WarRI1
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 4:32 am

At a 250K price, that would make about ten people in my state that could afford one in this economy.  Smile
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stasisLAX
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 4:39 am



Quoting N174UA (Reply 11):
If you have to ask the price, you probably can't afford i



Quoting QFA380 (Reply 8):
The thing with a Roller though is you're paying for the badge (well the Spirit of Ecstasy), if they get any cheaper than $250k then you lose much of that status.

Although BMW (Roll-Royce's parent) does really desire to more than double RR sales with this "small" Roller to about 3,000 total units annually starting in 2010, from 1,200 (Phantom) units currently. I'm just not sure that utilizing so much of the BMW 7-series platform and powertrain is a good idea because it does somewhat dilute the cache of the Rolls-Royce brand, in my opinion. But not that I wouldn't be absolutely thrilled to own one, mind you!  yes 
"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
 
QFA380
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 5:31 am



Quoting N174UA (Reply 11):
If you have to ask the price, you probably can't afford it...

Exactly! These though get heavily optioned, I highly doubt many people would end up paying less than $300k for one.
 
jcs17
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 5:55 am

Yuck. They went to a controller device a la Mercedes, BMW, etc. The interior looks like an S600 with a little bit more class. I'll stick with the Bentley Arnage, personally.
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Pyrex
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 6:39 am



Quoting WarRI1 (Reply 12):
At a 250K price, that would make about ten people in my state that could afford one in this economy.

I assume you're not counting the out-of-staters in Newport, then? This car would fit in well there.
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stasisLAX
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 7:38 am



Quoting JCS17 (Reply 15):
Yuck. They went to a controller device a la Mercedes, BMW, etc

Noooo, not an I-Drive system!!  scared 
"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
 
Kiwirob
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 7:52 am

If you have a look at this webpage http://issue.imotormag.co.uk/1H49996f97e7d29542.cde/page/6 and click on the click to compare with the Phantom button you will see the exact size difference, it's not a lot really. I don't really see this car as a Bently Flying Spur competitor, its a lot more expensive.

From other publications I've read only 20% of this car is shared with the 7 series, the major component they share is the wiring loom, the platform is considerably different.
 
jcs17
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 8:08 am

My old man was a CEO of an start-up video conferencing company based in Manhattan. He always got a kick out of having a Bentley at his service because he never needed the damn thing. He just wanted to catch a cab wherever he went. I gave him a hard time about his parner's Bentley all the time.

The biggest laugh came when we were nearing the Queens-Midtown tunnel, my dad turned to me and said, "If I cared about you, I would've sent the Rolls." I couldn't stop laughing until we hit his apartment in the East 60s.
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Francoflier
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 8:54 am



Quoting KiwiRob (Reply 18):
From other publications I've read only 20% of this car is shared with the 7 series, the major component they share is the wiring loom, the platform is considerably different.

BMW parts aren't a bad thing to have, really. You just don't want to advertise it too much to your customers.

After all, BMWs might be common as chips these days, they still are some of the best engineered cars on the planet. Rolls Royces, on the other hand, have always been some of the classiest cars around, but not always with the best engineering, especially when they were at it alone. A company that sells 1000 cars a year can't really afford the design and engineering department of one that sells millions, no matter how expensive they are.

Quoting StasisLAX (Reply 17):
Noooo, not an I-Drive system!!

Oh, yeah. Except that bit...  biggrin 
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Superfly
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 9:13 am



Quoting QFA380 (Reply 8):
I think it would definitely appeal to the younger people out there with money to throw at a car. The Phantom seems too much of a grandpas car whereas one could easily see a 35 year old in one of these.

Geez!
Why do established luxury brands want to cater to young people?
I am 35 and I think this car is hideous and I don't like the idea of trying to appeal to my age bracket. Personally I like the older Silver Shadow, Silver Spur, Cornich and the model that followed.
Not too crazy about the Phantom and Bentley Continental.
Keep Rolls Royce old, stuffy and aristocratic. That is what they are good at.
Rolls Royce best days are in the past.  Sad
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Charles79
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 4:11 pm

I quite like this new Rolls, it softens the somewhat grotesque design language of the Phantom. At $250K or there abouts it sits above the Continental but I actually see it fighting the upcoming Arnage more directly. Bentley sells about 5000 Continentals a year versus 1500 or so Arnages; clearly the Rolls would have more of an impact with the clientele Bently targets with the Arnage.

As for the parts sharing with the 7-Series I doubt people will care much. Has the platform sharing affected the Audi TT much? Are punters saying "Oy, that's a Golf in sexier clothes"? Same with the Rolls, folks will look at the car and not realize its more humble beginnings as a $90K car. I'm sure it'll sell.

Quoting WarRI1 (Reply 12):
At a 250K price, that would make about ten people in my state that could afford one in this economy.

Bear in mind that the economy WILL recover, if not next year then the next one, but this car will be in production for 6 years at least. Don't forget about California or South Florida, plenty of fools in those two places willing to pay twice as much for a 7-Series!  Big grin
 
asuflyer05
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RE: What Recession? New 2010 Rolls Royce

Sun Feb 22, 2009 5:10 pm

You can't get the kind of customization and material quality with the 7-series as you do with Rolls. Not to mention everyone and their brother has a 7-series. The outgoing body style can be had in the late $20ks-30ks especially if you look at 2002 models. People buy a Roller because they can roll up to a party on the Hamptons and stand out amongst the Benzs and Porsches.

I'm curious to drive one.
 
luv2cattlecall
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 12:54 am



Quoting Asuflyer05 (Reply 1):
I hope it is still setup where the Spirt of Ecstasy disappears into the bonnet when you lock the doors.

Still does

Quoting Ual747 (Reply 4):
stepping out of the Benz with Chrome 22" rims

Well...when you build your cars in South America w/fake leather (as MB does)....of course it'll be priced to attract soccer moms!

Quoting StasisLAX (Reply 13):
sales with this "small" Roller to about 3,000 total units annually starting in 2010, from 1,200 (Phantom) units currently. I'm just not sure that utilizing so much of the BMW 7-series platform and powertrain is a good idea because it does somewhat dilute the cache of the Rolls-Royce brand, in my opinion.

BMW is near-impossible to beat for engines....and their chasis technology and other engineering is top-notch. I realize that the majority of bimmer buyers buy it for the badge and to "look cool"...but if you really take to time to appreciate vehicles, BMW is nothing short of mind-blowing.

Quoting Asuflyer05 (Reply 23):
You can't get the kind of customization and material quality with the 7-series as you do with Rolls. Not to mention everyone and their brother has a 7-series.

Actually, the BMW Individual program allows for quite a bit of customization. Sure it's not the opulence of a RR, but it's not exactly aiming for that.

http://www.autocult.com.au/img/gallery/full/CARmageddon1967.jpg
.
 
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stasisLAX
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 1:30 am



Quoting KiwiRob (Reply 18):
If you have a look at this webpage http://issue.imotormag.co.uk/1H49996f97e7d29542.cde/page/6

Interesting information in this article - most interesting is that the info that the new baby Roller will be called the "Silver Ghost"!  bigthumbsup 

Cool doors open view of the entire interior -

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2010 Rolls Royce "Silver Ghost" interior
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N174UA
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 2:54 am

I wonder if it comes standard with a jar of grey poupon in the glove compartment...  Smile

StasisLAX: that last picture makes it look small inside...
 
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WarRI1
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 4:01 am



Quoting Pyrex (Reply 16):
I assume you're not counting the out-of-staters in Newport, then? This car would fit in well there.

I guess Newport is so unlike the rest of the state, I tend to forget them. Lots of the green stuff there.
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cpd
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 4:24 am



Quoting Francoflier (Reply 20):

BMW parts aren't a bad thing to have, really. You just don't want to advertise it too much to your customers.

Quite right. Not for nothing did BMW get the task of producing the McLaren F1 engine. (arguably one of the finest sports car engines).

I think this new RR is about as far as they can go at the moment with the economic crisis.

But there was a Bentley SUV in previous years (Bentley Dominator).

In fact, there were many unusual designs that left the RR/Bentley factory. To name a few of them carrying the Bentley name:

Rapier
Camelot
Pheonix
Spectre (possibly the much-spied and curvaceous/long 4 door saloon)
Imperial
Dominator (what happens when Bentley gets hold of a Range Rover)
Pegasus
Monte Carlo (don't ask - it looked dreadful)
Silverstone
Grand Prix (a sort of Ferrari 550 Maranello type car, probably much slower)
Buccaneer (a sort of old-fashioned looking long/low sports car - very eye-catching)

And from the RR camp:

Cloudesque
Royale (something like President Obama's new Cadillac - a very large and heavy car)
Majestic
Phantom V (1995)
Silver Spur "Wedding Chariot" (don't ask - it's truly horrific).

Where there is money, RR and Bentley it seems will gladly cater to your wishes...  Wink
 
na
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 11:10 am

I would have expected a bit more than just a shrunk Phantom. From the rear its a clone, from the side its design is a bit softened. I like the Phantom, its the best statement on four wheels to say "I´m rich", but its good there is a "normal sized" RR again. I dont like that the grille is now just a thin mask and not the "temple" front anymore that it was. Thats loosing a bit of identity. The dashboard looks nice.
For the average multi-millionaire the Phantom is just a bit too big, and that means that for 3/4 of RRs client potential there was no right-sited car in the last 7 years. I´m sure, the new small RR will sell good enough to carry the brand throught the crisis. Its a better looking car than its Bentley rival, the Continental.
 
JJJ
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 11:58 am

From the rear looks like a Rover 75.

So much for luxury.
 
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Francoflier
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RE: What Recession? New 2010 Rolls Royce

Mon Feb 23, 2009 1:35 pm



Quoting Cpd (Reply 28):
Rapier
Camelot
Pheonix
Spectre (possibly the much-spied and curvaceous/long 4 door saloon)
Imperial
Dominator (what happens when Bentley gets hold of a Range Rover)
Pegasus
Monte Carlo (don't ask - it looked dreadful)
Silverstone
Grand Prix (a sort of Ferrari 550 Maranello type car, probably much slower)
Buccaneer (a sort of old-fashioned looking long/low sports car - very eye-catching)

I looked those up, and I had no idea Bentley whored themselves to produce those atrocities...
Many of these look like TATA concept cars gone horribly wrong(er).
I'll do my own airline. With Blackjack. And hookers. In fact, forget the airline.
 
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stasisLAX
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RE: What Recession? New 2010 Rolls Royce

Tue Feb 24, 2009 12:03 am



Quoting JJJ (Reply 30):
From the rear looks like a Rover 75.

So much for luxury.

I thought the rear looked rather Jaguar S-Type-ish myself.....
"Those who would give up essential liberty to purchase temporary safety deserve neither liberty nor safety!" B.Franklin
 
JJJ
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RE: What Recession? New 2010 Rolls Royce

Tue Feb 24, 2009 8:40 am

I don't know, there's one last-gen Rover 75 in the company car park and it's the first thing I thought when I saw that RR.



At least they're all British Big grin

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