MaverickM11
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Russia/Nigeria Venture May Want To Rethink Name

Tue Jun 30, 2009 10:34 pm

http://www.guardian.co.uk/world/2009...30/russia-nigeria-gas-name-blunder

"It probably seemed a good idea at the time. But Russia's attempt to create a joint gas venture with Nigeria is set to become one of the classic branding disasters of all time ‑ after the new company was named Nigaz"
E pur si muove -Galileo
 
aircatalonia
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RE: Russia/Nigeria Venture May Want To Rethink Name

Tue Jun 30, 2009 11:04 pm

Well probably the company wasn't planning to serve english-speaking consumers, but funny nontheless 

Here in Spain we've also had our share of branding disasters, specially with cars coming from Asia with funny names.

Some examples are:

Nissan Moco - which essentially translates as Nissan Snot/booger

Mazda Laputa - Mazda Thebitch

or Mitsubishi Pajero - Mitsubishi the wanker

[Edited 2009-06-30 16:07:01]
 
Longhornmaniac
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 2:03 am

I'm very fond of the Chevy Nova in Mexico.

For those that don't speak spanish, Nova->'no va' which means 'it doesn't go.'

Cheers,
Cameron
Cheers,
Cameron
 
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LTU932
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 2:29 am



Quoting AirCatalonia (Reply 1):
Mitsubishi Pajero - Mitsubishi the wanker

They were re-branded as Mitsubishi Montero, at least in the Spanish speaking world. However, here in Costa Rica I have seen one or two Monteros that were labeled as Mitsubishi Pajero. They were probably imported from Europe?
 
ShyFlyer
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 4:53 am



Quoting MaverickM11 (Thread starter):
after the new company was named Nigaz"

Snoop Dogg to be Chairman or CEO?
I lift things up and put them down.
 
dallasnewark
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 5:02 am

Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

They used the same technique for the joint Ukranian company called UkrGaz, and TurkmenGaz for the joint venture with Turkmenistan
B732/3/4/5/6/7/8/9, B742/4, B752/3,B762/3/4, B772/3, A306, A318/9/20/21, A332/3, A343/6, MD80/83/88, L1011, TU104/134, F
 
Acheron
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 5:09 am

Funny thing is that also in spanish, they screwed it up because Nigaz could be understood as No Gas or "not even gas" in spanish.
 
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nighthawk
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 6:09 am



Quoting Dallasnewark (Reply 5):
Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

you needed to be able to speak Russian to work that one out?  Yeah sure
 
Mir
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 6:10 am



Quoting Dallasnewark (Reply 5):
Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

That may be, but the two still go really strangely together.

-Mir
7 billion, one nation, imagination...it's a beautiful day
 
NorthstarBoy
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 6:13 am

when Northwest Orient changed it's branding to Northwest and then finally NWA, i had to wonder if whoever came up with the NWA branding had heard of a notorious rap band with the same name.
Yes, I'd like to see airbus go under so Boeing can have their customers!
 
dallasnewark
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 6:23 am



Quoting Nighthawk (Reply 7):
you needed to be able to speak Russian to work that one out?

No. Just pointing out the pattern
B732/3/4/5/6/7/8/9, B742/4, B752/3,B762/3/4, B772/3, A306, A318/9/20/21, A332/3, A343/6, MD80/83/88, L1011, TU104/134, F
 
L410Turbolet
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 7:45 am



Quoting Dallasnewark (Reply 5):
Since i can speak Russian very well, the word "Gaz" means natural gas and the connotation NI stood for Nigeria.

Thanks for stating the obvious...  Yeah sure
 
RussianJet
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 7:53 am



Quoting Mir (Reply 8):
That may be, but the two still go really strangely together.

Depends if you're a Russian speaker or not. To Russian ears it certainly doesn't sound strange, the language is full of such combinations and apart from potentially problematic English interpretations of the name it sounds perfectly normal. Fact is that in many languages you can find words that sound like something else in another tongue. Perhaps people should grow up and take it for what it is, rather than giggling like school children about linguistic differences.
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Pellegrine
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 11:09 am



Quoting RussianJet (Reply 12):
Depends if you're a Russian speaker or not. To Russian ears it certainly doesn't sound strange, the language is full of such combinations and apart from potentially problematic English interpretations of the name it sounds perfectly normal.

I was thinking along the same lines. To someone who works with Russian companies, they would be used to such abbreviations and combinations. It is rather funny to a native English speaker I suppose. How about "Nigerianeftegaz" (NNG).
oh boy, here we go!!!
 
D L X
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RE: Russia/Nigeria Venture May Want To Rethink Nam

Wed Jul 01, 2009 11:45 am



Quoting RussianJet (Reply 12):
Perhaps people should grow up and take it for what it is

Only if the product is supposed to stay completely within Russian borders. If that hits the English speaking world, or even just western Europe, it's going to be a problematic name. Like a poster above said, I would hear that and expect it to be run by Snoop Dogg or somebody, and the company deserves the incumbent laughter.
 
RussianJet
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 12:13 pm



Quoting D L X (Reply 14):
I would hear that and expect it to be run by Snoop Dogg or somebody

Knowing that it's a gas company?  rotfl   wink 

Just joshing of course. I see your point, but we should be used to the fact that companies get called all sorts of things that sound weird in our own language.
✈ Every strike of the hammer is a blow against the enemy. ✈
 
dtwclipper
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 1:23 pm

Can't wait for them to open an office in Detroit.
Compare New York Air, the Airline that works for your Business
 
na
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 1:56 pm



Quoting MaverickM11 (Thread starter):
is set to become one of the classic branding disasters of all time ‑ after the new company was named Nigaz"

Nigeria is largely English-speaking. How can such happen there?

Quoting AirCatalonia (Reply 1):
or Mitsubishi Pajero - Mitsubishi the wanker

Or the new Misubishi Miev. That stupid name means "bad smell/pong" in German.
 
sw733
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RE: Russia/Nigeria Venture May Want To Rethink Nam

Wed Jul 01, 2009 2:12 pm



Quoting NA (Reply 17):
Nigeria is largely English-speaking. How can such happen there?

It's hard to explain this without pissing people off, so stick with me here folks and please don't ban me...the full word "nigger" is largely understood as being a bad word in the English speaking world, though not used other places quite as often as it is in the USA. The slang "nigaz", however, is a very American term that was promoted by the rap industry. So, I don't think it is really used in Nigeria, or even known for the most part, so that's how it could be overlooked.

Just my thoughts...
 
L410Turbolet
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 2:15 pm



Quoting NA (Reply 17):
Misubishi Miev



Quoting RussianJet (Reply 15):
but we should be used to the fact that companies get called all sorts of things that sound weird in our own language.

True, but I am surprised this happens even with cars (ok, Pajero has been around for couple of decades), because I think I've read somewhere that car companies before they give a car model a name they now use a highly sophisticated software which cross-checks the intended name against vocabularies of almost any language there is to prevent this from happening.
Some most likely do not perform this check as Hyundai Getz was sold under different name in Hungary since there is a similar word in Hungarian for ejaculation.
 
MaverickM11
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 3:47 pm



Quoting NA (Reply 17):
Nigeria is largely English-speaking. How can such happen there?

Plus the lingua franca of the energy industry, and business in general, is English. I don't see a lot of Nigerians learning Russian or Russians picking up Hausa so the common ground is of course English.
E pur si muove -Galileo
 
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fca767
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 4:30 pm

more funny website names:
expertsexchange Big grin
They changed it to Experts-Exchange though  Smile
And also
Therapist.com
Changed to dunno what  Smile
 
MaverickM11
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 4:35 pm



Quoting FCA767 (Reply 21):
Therapist.com

On Arrested Development there was a character who combined the best traits of an analyst with those of a therapist and invented the profession of analrapist. Silly
E pur si muove -Galileo
 
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fca767
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 6:04 pm



Quoting MaverickM11 (Reply 22):

On Arrested Development there was a character who combined the best traits of an analyst with those of a therapist and invented the profession of analrapist

LOL that's funny Big grin also Analyst he could be an analyst as an anal analyser Big grin
 
na
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 6:54 pm



Quoting SW733 (Reply 18):
The slang "nigaz", however, is a very American term that was promoted by the rap industry. So, I don't think it is really used in Nigeria, or even known for the most part

You would wonder what kind of music is ruling Nigeria today! Rap, Hip-Hop and such very US-influenced stuff.
 
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LTU932
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 8:36 pm



Quoting NA (Reply 17):
Or the new Misubishi Miev. That stupid name means "bad smell/pong" in German.

Not only that, it also reminds you of the song "Mief" by "Die Doofen". Remember that weird music duo of Wigald Boning and Olli Dittrich?  Wink
 
MD11Engineer
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RE: Russia/Nigeria Venture May Want To Rethink Nam

Wed Jul 01, 2009 9:21 pm



Quoting MaverickM11 (Reply 20):
I don't see a lot of Nigerians learning Russian or Russians picking up Hausa so the common ground is of course English.

You would be surprised! In the 1960s to the 1980s Russia (or better the old USSR) used to run the Lumumba university in Moscow (I don´t know if it still exists though). The idea was to give people from third world countries a free academic education and at the same time to indoctrinate them in Soviet politics, hoping that later they would make their own country join the Soviet block.
Many students came from Africa. I knew several Sierra Leonians, Ghanaese and Nigerians, who had studied there. The only thing was that the foreign students, not being Soviet citizens, could travel abroad to Western Europe. When they graduated, many of them went e.g. to Germany, especially during the 1960s and 1970s. I know at least two Sierra Leonian MDs, who came to Germany with Soviet degrees (the university had a good academic reputation) and then made their careers in Germany. They all would speak Russian.
Similarly there are lots of Vietnamese who speak fluent German, simply because they either studied in communist East Germany or worked there as contractors before returning home. You might actually find, especially in Northern Vietnam, find more academics who speak German than English.

Jan
Je Suis Charlie et je suis Ahmet aussi
 
PHLBOS
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 9:41 pm



Quoting AirCatalonia (Reply 1):
Here in Spain we've also had our share of branding disasters, specially with cars coming from Asia with funny names.

Some examples are:

Nissan Moco - which essentially translates as Nissan Snot/booger

Mazda Laputa - Mazda Thebitch

or Mitsubishi Pajero - Mitsubishi the wanker

In Canada, Buick could not use the name Lacrosse for its mid-size sedan. It went with the name Allure because Lacrosse, in French Canadian, is slang for masturbation.

Proof positive that Buick should've kept the more familiar Century or Regal nameplate in North America instead of coming up with a new name.
"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
 
sw733
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RE: Russia/Nigeria Venture May Want To Rethink Name

Wed Jul 01, 2009 10:00 pm



Quoting NA (Reply 24):
You would wonder what kind of music is ruling Nigeria today! Rap, Hip-Hop and such very US-influenced stuff.

Oh, I know. Rap is everywhere these days, I have ever heard it blasting on the streets of Lagos last time I was there in 2006. But I just have never felt that slang saying (nigaz) is as ingrained in brains around the world as it is in the US. Just my experiences though.

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