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1337Delta764
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Buyout Of Frontier By Southwest - Coke Or Pepsi?

Mon Aug 10, 2009 9:44 pm

Well, with Southwest now officially planning to buy out Frontier, this will leave Southwest in a dillemma - will Southwest stay with Coke, or will they switch to Pepsi?

While I know Southwest intends on selling Frontier's Airbus fleet, I don't think this will have any effect on Southwest's beverage contract. Both Coke and Pepsi will probably fight hard to keep a customer, as they did with HP/US and DL/NW, which Coke ultimately winning both.

I am pretty sure that the Dr. Pepper/Snapple products will remain in place though.

If Pepsi loses this contract, this will be a big blow to them. Pepsi already lost DL/NW to Coke. There are now very few U.S. airlines that serve Pepsi products exclusively, and only AA serves both Coke and Pepsi products.
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Type-Rated
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Mon Aug 10, 2009 9:56 pm

It all depends on how long F9 operates as F9. When WN folds them, they will no longer exist, so the contract will be dissolved with Pepsi.
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1337Delta764
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Mon Aug 10, 2009 11:03 pm



Quoting Type-Rated (Reply 1):
It all depends on how long F9 operates as F9. When WN folds them, they will no longer exist, so the contract will be dissolved with Pepsi.

That means absolutely nothing. After DL (who served Coke) bought out NW (who served Pepsi), DL said last spring that they would be a "free agent" for the beverage contract. Coke ultimately won the contract, although I am pretty sure that Pepsi was pushing hard to keep DL/NW onboard.

Just because it is Southwest who is buying out Frontier doesn't automatically mean that the combined airline will serve Coke products. After all, it was America West (who served Pepsi products) who bought out US Airways (who served Coke products) but kept the US Airways name. Coke ultimately won their contract, despite the fact that the America West management was in charge of the combined company.
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Mon Aug 10, 2009 11:18 pm



Quoting 1337Delta764 (Thread starter):


While I know Southwest intends on selling Frontier's Airbus fleet, I don't think this will have any effect on Southwest's beverage contract. Both Coke and Pepsi will probably fight hard to keep a customer, as they did with HP/US and DL/NW, which Coke ultimately winning both.

Coke. I can't imagine that there is anything in this merger that would change that policy. With NW/DL, for example, they were close enough in size that there was a question about policy with regards to onboard product. But it's obvious that what's about to happen is that WN is going to swallow F9 and leave it without a trace.
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kl911
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Mon Aug 10, 2009 11:22 pm

Who cares what brand of coke an airline service? Take off, take a Heineken or a nice red wine... Jameson is nice as well on a longhaul .  Smile
 
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 12:30 am



Quoting DocLightning (Reply 3):
Coke. I can't imagine that there is anything in this merger that would change that policy. With NW/DL, for example, they were close enough in size that there was a question about policy with regards to onboard product. But it's obvious that what's about to happen is that WN is going to swallow F9 and leave it without a trace.

What about the America West acquisition of US Airways? America West served Pepsi products prior to their purchase of US Airways. I am pretty sure that both Coke and Pepsi will push hard to get Southwest's contract. I agree that Coke is more likely to win the contract, but I wouldn't necessarily say that a Pepsi contract isn't out of the question.
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 2:00 am



Quoting Type-Rated (Reply 1):
When WN folds them, they will no longer exist, so the contract will be dissolved with Pepsi.

All contracts will be null and void at bankruptcy. It will be up to WN to determine to continue or renegotiate contracts whether it be Pepsi, tyres or Jet A from current supplier. There will be a long line of new vendors trying to get their foot in the door on top of present vendors or WN's normal vendors.

So for all intents and purposes it could be RC Cola for F9 for a short period of time until switched to WN. Generally companies that are purchased out of BK vendors lose their contracts in short order as the mentality is that what was going on beforehand contributed to the BK.

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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 2:08 am

It sounds like WN will be the surviving company, so they would keep the Coke contracts.
 
MAH4546
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 2:10 am

There is no dilemma. Southwest is purchasing Frontier to slowly shut-down Frontier, and its delusional to think Frontier will survive.
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 2:23 am



Quoting MAH4546 (Reply 8):
There is no dilemma. Southwest is purchasing Frontier to slowly shut-down Frontier, and its delusional to think Frontier will survive.

I sort of agree about this thread. It's sort of silly to discuss what carbonated beverage F9 might serve after WN buys them when WN intends to close up F9. There are lots of Frontier jobs on the line, but we want to talk about Coke vs. Pepsi. WN hasn't got F9 yet. The auction starts on Thursday.

Frontier used to serve Coke, but when Coke did not want to play with F9 after their bankruptcy filing F9 put out an RFP for a new vendor. F9 chose Pepsi because Pepsi had better terms.

F9 currently serves Pepsi, Diet Pepsi, Sierra Mist, Diet Sierra Mist, Dr. Pepper, Diet Dr. Pepper, Mountain Dew, Orange Juice, Cran Apple Juice, Tomato Juice, Apple Juice, Bloody Mary mix, Tonic Water, Club Soda and Boulder water.

Their buy on board program includes Udi's fresh sandwiches (Turkey Pastrami & Big Apple Turkey), Salads (Chef & Southwest) and fresh fruit cups. Shelf stable snacks include chips & salsa, M&M's, trail mix, granola, cereal & milk and Aquafina water.
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burnsie28
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 3:44 pm



Quoting 1337Delta764 (Reply 2):
That means absolutely nothing. After DL (who served Coke) bought out NW (who served Pepsi), DL said last spring that they would be a "free agent" for the beverage contract

Which we all knew was a lie to begin with, no way DL would give up coke, i mean look at the peanuts that they "have to serve" because Georgia is the largest peanut producer. Either way, Pepsi is somewhat still on Delta... its just coming in the Frito-Lay brand because NW had a very long contract with Pepsi, which I would imagine would have cost Delta millions to end completely. Frito Lay will be sold on DL flights coming soon. So perhaps WN might do something of the same sorts to keep in good standing with the contracts.
 
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 5:45 pm



Quoting Burnsie28 (Reply 20):
Which we all knew was a lie to begin with, no way DL would give up coke, i mean look at the peanuts that they "have to serve" because Georgia is the largest peanut producer. Either way, Pepsi is somewhat still on Delta... its just coming in the Frito-Lay brand because NW had a very long contract with Pepsi, which I would imagine would have cost Delta millions to end completely. Frito Lay will be sold on DL flights coming soon. So perhaps WN might do something of the same sorts to keep in good standing with the contracts.

But have you read my US Airways/America West example yet? As I already stated numerous times, America West bought out US Airways and kept the US Airways name, and America West served Pepsi products prior to the acquisition of US Airways. By everyone's logic here, shouldn't the new US Airways be serving Pepsi products by default? That obviously is not the case.
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Tue Aug 11, 2009 7:42 pm



Quoting KL911 (Reply 4):
Take off, take a Heineken or a nice red wine...

Colas are American wine. That's why we care...  Wink
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Wed Aug 12, 2009 7:22 pm

A simple solution would be to carry both. But that is just me.
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RE: Buyout Of Frontier By Southwest - Coke Or Pepsi?

Wed Aug 12, 2009 7:35 pm

Coke....Pepsi.....it all tastes the same.  duck   flamed   silly 
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