Zentraedi
Topic Author
Posts: 609
Joined: Thu Jun 14, 2007 6:30 pm

Old Spice Has Greatest Advertising Campaign Ever

Thu Jul 15, 2010 6:24 am

http://www.youtube.com/user/oldspice

Short clips tailored to random individuals from Facebook, Youtube, and Twitter...

His response to George Stephanopoulos is amazing: http://www.youtube.com/watch?v=J8Bli13rO9A






Yeah, I know I am being tricked by marketing people, but I really want some Old Spice now....
 
Superfly
Posts: 37735
Joined: Thu May 11, 2000 8:01 am

RE: Old Spice Has Greatest Advertising Campaign Ever

Thu Jul 15, 2010 6:28 am

They should have got one of the Spice Girls for their ad.
Considering they're yesterday's news and pretty soon, one of them will start getting wrinkles and should take on the name; Old Spice.  

This is a clever idea. Since we're in a recession and many people are spending less, cheap goods are coming back in vogue.
Bring back the Concorde
 
Maverick623
Posts: 4651
Joined: Thu Nov 30, 2006 9:13 am

RE: Old Spice Has Greatest Advertising Campaign Ever

Thu Jul 15, 2010 6:31 am

As a nearly life-long user of Old Spice, I'm finally glad to see it's becoming "cool" again.
"PHX is Phoenix, PDX is the other city" -777Way
 
Airport
Posts: 545
Joined: Mon Aug 10, 2009 9:52 pm

RE: Old Spice Has Greatest Advertising Campaign Ever

Thu Jul 15, 2010 6:47 am

Holy crap, look at how many of those short clips they've done.  Wow!

I agree, this is definitely one of the best and most memorable advertising campaigns I've seen in a long long time. Kudos to their marketing team...   

Cheers,
Anthony/Airport
 
TSS
Posts: 2500
Joined: Fri Dec 29, 2006 3:52 pm

RE: Old Spice Has Greatest Advertising Campaign Ever

Thu Jul 15, 2010 9:02 am

Quoting Zentraedi (Thread starter):
Yeah, I know I am being tricked by marketing people, but I really want some Old Spice now....

One good whiff of that stuff should cure you of that desire. It reeks the same now as it always has.
Able to kill active threads stone dead with a single post!
 
sw733
Posts: 5310
Joined: Wed Feb 25, 2004 6:19 am

RE: Old Spice Has Greatest Advertising Campaign Ever

Thu Jul 15, 2010 1:40 pm

 
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Jetsgo
Posts: 2701
Joined: Thu Jul 17, 2003 6:31 am

RE: Old Spice Has Greatest Advertising Campaign Ever

Thu Jul 15, 2010 8:03 pm

I'm at work, so I can't see the videos posted, but I remember a couple years ago when I bought some Old Spice body wash, on the back it said, "If your grandfather hadn't worn this, you wouldn't exist."  
Marine Corps Aviation, The Last To Let You Down!
 
UAL747
Posts: 6725
Joined: Mon Dec 13, 1999 5:42 am

RE: Old Spice Has Greatest Advertising Campaign Ever

Fri Jul 16, 2010 8:42 am

And...SWAN DIVVE!

LOL. Not one for old spice, but the commercial is good stuff.

UAL
"Bangkok Tower, United 890 Heavy. Bangkok Tower, United 890 Heavy.....Okay, fine, we'll just turn 190 and Visual Our Way
 
waterpolodan
Posts: 1605
Joined: Sun Feb 13, 2005 3:46 pm

RE: Old Spice Has Greatest Advertising Campaign Ever

Sat Jul 17, 2010 3:42 am

I think they have an absolutely brilliant marketing department. Nearly all of their ads I've seen in the last few years have been hilarious. Anyone catch the one with the guy chiseling himself chiseling his girlfriend out of ice? "Matterhorn, the world's most succesful mountain!"
Here are my favorites-
http://www.youtube.com/watch?v=owGykVbfgUE
"Look again! The tickets are now diamonds!"
http://www.youtube.com/watch?v=Af1OxkFOK18
http://www.youtube.com/watch?v=TusJ8HSLaUs&feature=related
http://www.youtube.com/watch?v=4Aj55sgudlc&feature=related
"It performs in real man situations like basketball, recon, and... frenching"
http://www.youtube.com/watch?v=xgWNNimr0Yo&feature=related
http://www.youtube.com/watch?v=pRVSb1xX-Y4&feature=related
http://www.youtube.com/watch?v=s1l4wRt7TJ8
"Is failure the one game you refuse to win?"

Anyway, I use old spice stuff regardless of the commercials, but it's nice to see something on TV that actually makes me laugh rather than the usual commercial "humor" that makes you want to cry.
 
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airportugal310
Posts: 3218
Joined: Sun Apr 11, 2004 12:49 pm

RE: Old Spice Has Greatest Advertising Campaign Ever

Sat Jul 17, 2010 3:56 am

Good company (or companies) to invest in...I would think. People are always going to buy these things, regardless of economy I would think...
I sell airplanes and airplane accessories
 
waterpolodan
Posts: 1605
Joined: Sun Feb 13, 2005 3:46 pm

RE: Old Spice Has Greatest Advertising Campaign Ever

Sat Jul 17, 2010 5:14 pm

A fun little example of the painful idiocracy that is the world of youtube comments... literally every single ad for oldspice on that site has at least 10 people making a joke in the comments section about "the (whatever is in the commercial) is now diamonds!", followed by hundreds of people liking those comments. Really? That's all it takes for laughs? I really think you can begin to grasp the challenges that the youth in this country face when you start to read comments on popular youtube videos. It's astonishing how amazingly stupid some people can be, and chances are they're all 10-18 year olds squandering time that could otherwise be spent reading actual books/outdoors/learning in general. Yay. Rant over.

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