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stasisLAX
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Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 2:49 am

GM is expanding an assembly plant in Michigan, where it will build the new small 2013 Cadillac ATS sport sedan.

A formal announcement was released today regarding the plant expansion. GM will invest $190 million in its Grand River Assembly plant in Lansing, Michigan, and will add 600 workers to accommodate the new Cadillac product. Great news for the auto workers and the city of Lansing! Obviously, the mayor and politicians in Lansing are thrilled beyond belief.

GM has confirmed that the ATS sedan (and possibly a hatchback model) is the product to be added to the Grand River site.

The 2013 ATS will be the new entry-level Cadillac, slotting beneath the current CTS coupe, sedan, and wagon models. The ATS sport sedan arrives late in 2012, the Cadillac sedan lineup will include the ATS four-door, a refreshed CTS model line-up, and the brand new 2013 Cadillac XTS, a front- or all-wheel-drive full-sized sedan that replaces the current DTS sedan (and whose platform will also support the next-generation Chevy Impala) and the SRX crossover and Escalade sport utility vehicles.

The ATS is being developed with European competition in mind, meaning the BMW 1-Series and 3 Series, and the Mercedes-Benz C-class. Cadillac had previously offered a "BLS" model in Europe, but the lightly reskinned version of the ancient Saab 9-3 sedan sold very poorly and was discontinued when GM sold its Saab division. The ATS will be a rear-wheel vehicle built off GM's "Alpha" platform, which is heavily rumored to be the new platform for the next-generation Chevrolet Camaro sports coupe.

Source: http://www.freep.com/article/20101027/BUSINESS01/101027034/1002/RSS02
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BMI727
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 3:25 am

Quoting stasisLAX (Thread starter):
The ATS will be a rear-wheel vehicle built off GM's "Alpha" platform, which is heavily rumored to be the new platform for the next-generation Chevrolet Camaro sports coupe.

I guess Buick will have to be the ones to continue the legacy of the Cimarron then. At least someone at GM seems to have some sense.
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Ken777
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 3:54 am

Quoting BMI727 (Reply 1):
guess Buick will have to be the ones to continue the legacy of the Cimarron then

The Cimarron was, IMHO, was a dog. It came out at a time when Opal was providing the design for the Holden Commodore in Australia (we owned one) and that was a far superior design than the Cimarron. It also would have provided better competition where Caddy needed to compete.

As for the ATS, who knows. BMW has the Series 1, MB has the A Class (even if it's not here - yet) and there might be a good market for it.
 
BMI727
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 3:59 am

Quoting Ken777 (Reply 2):
As for the ATS, who knows.

Well, it will be better than the Catera. Of course, that isn't a high bar to clear.

Quoting Ken777 (Reply 2):
MB has the A Class (even if it's not here - yet)

Not interested. Let the Europeans keep it.
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acidradio
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 6:19 am

Quoting stasisLAX (Thread starter):
The ATS is being developed with European competition in mind, meaning the BMW 1-Series and 3 Series, and the Mercedes-Benz C-class. Cadillac had previously offered a "BLS" model in Europe, but the lightly reskinned version of the ancient Saab 9-3 sedan sold very poorly and was discontinued when GM sold its Saab division. The ATS will be a rear-wheel vehicle built off GM's "Alpha" platform, which is heavily rumored to be the new platform for the next-generation Chevrolet Camaro sports coupe.

Glad to see they are coming out with something that can actually be sold outside of North America! GM has had this obsession with making Cadillac into a global brand which is easier said than done. They HAD brands that were already global - Opel and Saab - and could have either made some snazzier products or capitalized on each of those divisions' experiences with global products. This writer acts like using the Saab for the BLS was some horrible thing... us Saab owners are equally offended that they would take our beloved 9-3 and call it a Cadillac. Who did they think they were fooling?

The BMW 1- and 3-Series does well because they can sell it pretty much unmodified in any nation on Earth. Likewise with the Mercedes A- and C-Class. As it stands the whole Cadillac lineup is totally targeted to North America as far as vehicle size, engine options, transmission options, etc. There are no diesels, no smaller gasoline motors, no manual transmissions. The CTS is big for much of the world but luxury buyers may give it a chance if you offer diesels, offer 4-cyl motors and offer manual transmissions. That idea is really foreign to most Americans, literally and figuratively  
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Ken777
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 6:31 am

Quoting acidradio (Reply 4):
They HAD brands that were already global - Opel and Saab

For me the Opel was the core company for international cars. The help they have given Holden over the years is a good example.

Saab is, on the other hand, well, Saab. Rabid owners would be a bit of an overstatement, but not by that much. But Saab doesn't really translate to a car that can be developed and sold under various brands. Opel does. Open is, I believe, one of the few car companies that could enter the US and develop a strong competition to GM. TO me htat is why GM made sure they tie their hands in this market.

Quoting acidradio (Reply 4):
The BMW 1- and 3-Series does well because they can sell it pretty much unmodified in any nation on Earth.

BMW can do that today because they learned their lessons early in their venture into the US. I had a 2002 in the first year they imported here ('68) and it was a great car - except for the cooling. There was a certain level of arrogance at BMW that believed there was no need to adjust the cooling so my car was incapable of having air conditioning. It couldn't even keep up with LA traffic on a bad day - I actually had to pull over on a side road and let it cool down.

The misery guys like me had with BMW helped move part of their engineering (cooling) up to at least Yugo levels and they have come a long was since.
 
Kiwirob
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 9:28 am

Quoting Ken777 (Reply 2):
BMW has the Series 1, MB has the A Class (even if it's not here - yet) and there might be a good market for it.

The 1 series and A class don't compete in the same market. The A class is a supermini and 1 series a Golf class competitor.
 
Marcus
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 10:32 am

Don't forget the MB B-class...
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BMI727
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 6:58 pm

Quoting marcus (Reply 7):
Don't forget the MB B-class...

I'll hang the "I'm not interested" sign on that one too. Bringing that and the A-Class to the US probably wouldn't be a good idea, after all, who wants what is essentially a Mercedes minivan? If they must bring it, they should probably brand it as a Smart.
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LOT767-300ER
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 7:08 pm

Quoting BMI727 (Reply 8):
I'll hang the "I'm not interested" sign on that one too. Bringing that and the A-Class to the US probably wouldn't be a good idea, after all, who wants what is essentially a Mercedes minivan? If they must bring it, they should probably brand it as a Smart.

That was already tested with the R class. A spectacular failure, probably bigger than the Catera.
 
BMI727
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RE: Cadillac Announces New Compact ATS Sport Sedan

Fri Oct 29, 2010 8:17 pm

Quoting LOT767-300ER (Reply 9):
That was already tested with the R class. A spectacular failure, probably bigger than the Catera.

It was an E-Class without the performance or an M-Class without the looks. Makes you wonder about BMW's latest round of ridiculous crossover piles of scrap metal. None of them were a good idea.
Why do Aerospace Engineering students have to turn things in on time?

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