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2707200X
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McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 5:22 am

Yup, the season is here, the famed sandwich rises from the forest haze one again much like the Family Guy episode where Don Most rises from the haze and goes down again.

I wonder if the McRib is so popular, why is it only seasonal, why not year round, Is it to keep sales very strong knowing that customers know it is good and seasonal or is it a supply issue of some sort?

My "philosophy" on this is if it is successful why not make it permanant menu Item if possible.

Also, do you plan to buy one?
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LAXintl
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 5:39 am

Remember the McRib was a regular item at one time. (and still is, in some places like Germany and Asia)

I suspect sales ended up being weak compared to rest of the menu line up. McD probably can spike demand and to get more bang for their marketing efforts by having these annual holiday season returns.

Just a marketing gimmick at the end of the day.

Btw - anyone really figure out what a McRib really is? Had one about 10-years ago. Talk about mystery meat!
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Superfly
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 5:42 am

Quoting LAXintl (Reply 1):
Remember the McRib was a regular item at one time. (and still is, in some places like Germany and Asia)

Here in Thailand it's called the Samurai Pork Burger and it's available year-round.

Quoting LAXintl (Reply 1):
Btw - anyone really figure out what a McRib really is?

You don't want to know. Just eat it and enjoy.  
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HT
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 5:55 am

Quoting LAXintl (Reply 1):
Btw - anyone really figure out what a McRib really is?

In contrast to all other burgers (sandwiches), the McRib is made from pork.
-HT
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LGWflyer
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 9:10 am

I wish McRib was over here at McDonalds! Nothing better than ribs eh?
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 9:58 am

Quoting LAXintl (Reply 1):
Btw - anyone really figure out what a McRib really is?

Yep.

Really, REALLY EFFIN' GOOD.  
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wn700driver
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 10:26 am

Quoting LAXintl (Reply 1):

Btw - anyone really figure out what a McRib really is? Had one about 10-years ago. Talk about mystery meat!



Ah, yes McRib: The Original Food Stamp.
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PanHAM
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 10:36 am

Quoting LAXintl (Reply 1):
Remember the McRib was a regular item at one time. (and still is, in some places like Germany and Asia)

Yup.

But there are other meals which in other countries are regulars and seasonal in Germany, it is all about marketing. I once heared a speech given by a food consultant, some 20 years ago who made a very pointed statement - the McD customers don't want a new deal, they want a new meal.

He wasn't quite right, the new deals are here with constantly special offers, but they create new meals all the time and for many customers with a lesser IQ somepin' they haven't seen on da menu for a while is new.
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Molykote
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 10:37 am

It's seasonal because the sandwich is absolutely dreadful. Having it on the menu for a limited amount of time leads people to believe that it's something "special" but also allows it to disappear just before people come to their senses and realize that they've been eating dogshit on a bun for the last 2 months.

The last time I sat down in a McDonald's was May 2010. I spent a night partying with a friend in Munich (Long Night of Music festival) and a McDonald's was the only open restaurant we passed on the way back to our hotel at about 3:30 in the morning. We each ordered a McRib for the novelty of it and (even drunk and starving) I don't think either of us finished the damn thing. Disgusting.

I did get a kick out of the fact that it took a trip overseas to get me into a McDonald's!
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tcasalert
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 10:45 am

The McRib is the best burger Maccas have ever done (well along with the Big Tasty). They had them here once about 10 years ago and never since. Such a shame because they were awesome.

The Big Tasty is on again here at the moment, but presumably will be replaced with the "Festive Selection" in a month's time.
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columba
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 10:57 am

Quoting LAXintl (Reply 1):
Talk about mystery meat!

From the Simpsons : the unnamed animal whose meat was used for the burger (ribwich) had become extinct
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bill142
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 11:04 am

Quoting columba (Reply 10):
From the Simpsons : the unnamed animal whose meat was used for the burger (ribwich) had become extinct

Think smaller, more legs.
 
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 11:18 am

McDonald's McRib: Why Seasonal?

McDonald's McRib: Why at all?????????
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 2:19 pm

Quoting cgnnrw (Reply 12):
McDonald's McRib: Why at all?????????

My thoughts exactly.....barf.
 
WESTERN737800
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 2:25 pm

Quoting 2707200X (Thread starter):
My "philosophy" on this is if it is successful why not make it permanant menu Item if possible.


I wish they would make it permanent. Its a great deviation from the normal stuff on any fast food menu. Some people don't like them. Most of my friends love them though.
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 2:39 pm

Quoting HT (Reply 3):
the McRib is made from pork.

if that's made form pork then im as hung as an elephant.


I hate McDs, they're disgusting. They have made some minor improvements over the years though, and I have actually gone to one near to work a few time already just because I have no where else to go if I only have a 15min lunch break. Their angus burgers are edible but not much else. They dont hold a candle to in-n-out or five guys. And theyre a far cry from Jack in the box or carls jr.
 
sw733
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 2:41 pm

Quoting Molykote (Reply 8):
It's seasonal because the sandwich is absolutely dreadful. Having it on the menu for a limited amount of time leads people to believe that it's something "special" but also allows it to disappear just before people come to their senses and realize that they've been eating dogshit on a bun for the last 2 months.

Hahahahaha...I will agree with this. I never understood the McRib fad...when I was younger, it was OK. I tried it twice as an adult and thought it was pretty miserable both times.

I definitely think it's all marketing - it makes it exciting...special...rare. People like all that, and flock to it.
 
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 3:37 pm

Quoting LGWflyer (Reply 4):
I wish McRib was over here at McDonalds! Nothing better than ribs eh?

But not a rib bone in sight!  
Quoting bill142 (Reply 11):
Quoting columba (Reply 10):
From the Simpsons : the unnamed animal whose meat was used for the burger (ribwich) had become extinct

Think smaller, more legs.

"Spider Pig, Spider Pig, does whatever a spider pig does.... "  
Quoting sw733 (Reply 16):
I definitely think it's all marketing - it makes it exciting...special...rare. People like all that, and flock to it.

  

Gotta admit, I enjoy the McRib when it is available. Would I want it all the time? No. But it is yummy the few times a year I get it.

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rfields5421
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 5:28 pm

I worked for a QSR company for several years, though in IT we heard a lot about and were encouraged to learn a lot about how the restaurant business works.

This applies to the US market. There are many similar components in other nation markets, but a smart company soon learns what works in one country doesn't always work in another.

No one ever said MCD isn't extremely smart. Sure they have occasional mistakes, but fewer than almost anyone else.

A key metric used by the restaurant companies like MCD and everyone else is growth in sales. It is also one of the biggest things which the stock market analyst look at and has a very direct impact upon stock prices.

MCD and all the other companies are in the business of preserving stock value and increasing it whenever possible, not selling food. That is the tool to get to their stock goal.

Consumers in the US become 'bored' with menus which do not change. There is an interest in something new. The cycle is about 45 to 60 days for customers who use the restaurant frequently.

Consumers also like to see menu items return for specials, items which do not work well as standard menu choices.

McRib is one of the best returning products in the QSR business as far as a positive impact on sales.

It is that simple. MCD gets a sales boost every time the run the McRib as a special. A bigger boost than the impact the sandwich made as a regular menu item. Yes, it was once a regular menu item in the US.

Also, QSR facilities have a limited amount of storage space and food prep capacity. One special item at a time uses X amount of space - which can provide four to six specialty items per year. Adding a menu item without removing another similarly complex to prepare menu item reduces the capacity for specials.

For example, MCD found the overall increased sales compared to the cost in space, equipment and manpower sufficient to justify McCoffee full time. The McRib has never been that good of a sales increase element.
 
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 5:40 pm

Quoting Fly2HMO (Reply 15):
They dont hold a candle to in-n-out or five guys. And theyre a far cry from Jack in the box or carls jr.

I'll give you in - n - out & 5 guys. But I think it's tough to say that Jack in the Box or Carl's Jr are markedly better. They're not bad, but I wouldn't say they jump right over McD's or anything. Now Burger King, there's someone that has their work cut-out for them. Product isn't too bad, but man their stores have got to be the NW DC-9s of their business. But not as nice on the inside, of course, lol...
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ALTF4
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 6:15 pm

I lost a bet the other night. The consequences? Loser eats a McRib. I got one today for lunch... took a pic of me eating it to prove I lived up to my end of the deal...

now I feel like I need to barf.

  
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blueflyer
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 6:23 pm

Quoting WESTERN737800 (Reply 14):
I wish they would make it permanent.

Thanks to clever marketing (see above) and easily fooled customers who rush to buy it before it's gone again, McDonald's makes a lot more money selling it "for a limited time only" than they ever did as a year-round item. So it's not going to be permanent!

Quoting ALTF4 (Reply 20):
I got one today for lunch... took a pic of me eating it to prove I lived up to my end of the deal...

Couldn't you just take a bite, shoot the pic and then throw it away?
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 6:32 pm

Gentleman (Maybe I'm wrong to assume that only dudes are commenting on a McRib thread, but I bet I'm right), the answer has more to do with the supply and demand of commodities than any demand issues from consumers (but I'm sure that is part of it as well). See this aptly named article from Chicago Magazine:

http://www.chicagomag.com/Chicago-Ma...-Why-It-Disappears-from-McDonalds/

Excerpt:

And to this day, the McRib comes and goes from the McDonald's menu for reasons that have to do with its intense popularity and a national supply of pork trimmings that's typically a lot more limited than the supply of beef trimmings.

"If you suddenly start to buy a large amount of that material," said Mandigo, "the price starts to rise."

As the cost to McDonald's rises, the McRib tends to go out of circulation again. And then the same parts of a hog tend to flow back into the processing lines for Spam, Vienna sausages and other specialized products.
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ALTF4
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 6:58 pm

Quoting blueflyer (Reply 21):
Couldn't you just take a bite, shoot the pic and then throw it away?

Yeah probably. Didn't wanna throw away money on it though and buy another lunch. Also the requirement was three pictures, one with a few bites, one with most of it gone, then one with a bite left.

Yes, I could have bit it off, spit it out, ripped a bunch off, bit more, spit it out, etc. Hard to do without making a mess while sitting in the car in business attire.  
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 8:46 pm

Quoting LAXintl (Reply 1):
Remember the McRib was a regular item at one time. (and still is, in some places like Germany and Asia)

I remember having a McRib and a Becks at a McDonald's in Breman. It was a good combination.

For those of you that can't wait for McRib seasion, maybe you should look in your grocers freezer case.



They are 2 for $2.00 at Ingles.
 
ltbewr
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RE: McDonald's McRib: Why Seasonal?

Thu Oct 27, 2011 9:31 pm

Many fast food and sit down chain restaurants offer 'seasonal' or limited term menu items for several reasons.

One it to keep the menu 'fresh' with some items away from base items to attract some or 'new' customers. Burger King sometimes offers a 'BBQ' Whopper, with BBQ sauce and a couple of onion rings for a couple months every year or 2.

An item may have a seasonal appeal, like green mint flavored milkshakes at McD's around St. Patrick's day, hot chocolate in the winter months. Dunkin Donuts offers special decorated donuts/'Munchkin' donuts balls and beverages for Halloween, Christmas, Easter, etc. or feature with special pricing seasonal beverages like Iced Tea in the Summer, a Cider drink in the fall, etc.

As someone noted as to the McRib, sometimes the costs of the base product, like the pork used in the McRib, may be cheaper at some times of the year so can offer the sandwich at a competitive price and profit margins while at other times, they couldn't.

It is also a way to get people into their places besides using 'value' or discount pricing. The McRib can be sold for a full price and thus 'full' profits.
 
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RE: McDonald's McRib: Why Seasonal?

Fri Oct 28, 2011 9:26 pm

You can also buy the rib patties separately and supply your own bun. Just look for the frozen rib patties in your grocer's frozen food section. Usually 6 to the pack.

I like Burger King, but their stores are just plain filthy! There aren't that many of them here, but they never clean the tables, the floors in the kitchen area are gunky looking, and the rest rooms, well I'll just say that the traditional smelly gas station loo has nothing to worry about as the worst bathrooms around.
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corocks
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RE: McDonald's McRib: Why Seasonal?

Fri Oct 28, 2011 10:17 pm

The funny thing is that the McRib was introduced into the market because there was a shortage of chickens in the early 80's to make McNuggets (which are truly gross). They needed to fill the void.

Quoting Fly2HMO (Reply 15):
I hate McDs, they're disgusting.

But they do have the best french fries - and make a pretty good breakfast.
 
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RE: McDonald's McRib: Why Seasonal?

Fri Oct 28, 2011 11:02 pm

Quoting corocks (Reply 27):
But they do have the best french fries - and make a pretty good breakfast.

Their fries suck. They ruined them went they PC and stopped frying them in beef tallow and switched to vegetable oil.
 
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RE: McDonald's McRib: Why Seasonal?

Sat Oct 29, 2011 2:33 am

One thing has always been a mystery to me; I'm very aware that a fair number of people 'love" to despise McDonald's; ( show me one thing that a like number of people don't despise )

Personally, I'm not all that "big" on any fast food chain; do I eat in them at all ? Sometimes.......usually when I'm in a hurry; never to "save money", ( which you definitely don't )

I live about 8 miles from the nearest "medium size, small town; ( Brazil, Ind. ) after about 11:00 PM, the only thing open that serves ANY kind of food, is good old Mc D's drive through; as I go to Kroger's right next door for a few groceries at that time fairly often, I occasionally get something from Mc D's; ( usually a dinky little carmel sundae ) Mc Ribbs ? once in a very great while; never got sick from one yet; do I "like" them ? "Kinda, sorta".........

At the end of the day, I don't really "like" to eat in any restaurant; but you just can't avoid it all the time; so I have a definite "favorite".........when I go to Terre Haute, which I try to limit to no more than once a week......( it's 20+ miles, and diesel fuel is $3.75 or so, average) My "fav" is a chain "sit down, eat all you want" place; best boiled cabbage ANYWHERE, ditto for the "mac & cheese", salisbury steak, green beans are just AWESOME, 9 kinds of pie. cake, fudge, ice cream, AND I usually eat about 2 lbs of grilled steak; ( and as a sr. "citizen", it all costs less than Mc Donald's !

Funny thing is......a yr ago, I had a 38" waist; now I'm down to 34", and if I'm not careful, I may need to "pig out" more often to avoid getting to a 32" ! The only "downside" to this place is..........there is always a lot of very "obese" customers running around "pigging out", and it kinda ruins the "ambiance" of the place !

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RayChuang
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RE: McDonald's McRib: Why Seasonal?

Sat Oct 29, 2011 2:53 pm

I think the reason why the McRib is sold on a limited basis in the USA is the potentially ENORMOUS cost of buying pork meat for this sandwich year-round when pork is already being bought by a lot of other food companies for various reasons.
 
TLG
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RE: McDonald's McRib: Why Seasonal?

Sat Oct 29, 2011 4:35 pm

Quoting Molykote (Reply 8):
It's seasonal because the sandwich is absolutely dreadful.

But millions of customers, including me, disagree with you. I love it!

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PHLBOS
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RE: McDonald's McRib: Why Seasonal?

Tue Nov 01, 2011 4:34 pm

Quoting wn700driver (Reply 19):
Quoting Fly2HMO (Reply 15):
They dont hold a candle to in-n-out or five guys. And theyre a far cry from Jack in the box or carls jr.

I'll give you in - n - out & 5 guys. But I think it's tough to say that Jack in the Box or Carl's Jr are markedly better. They're not bad, but I wouldn't say they jump right over McD's or anything.

I think you need to realize a couple things:

1. In-N-Out and Five Guys have not been around as long as McD's and their approach to burgers is different and more detailed/involved than that of McDs or any other fast-food burger joint. Those 2 places basically take burgers to the next level if you will.

2. Focusing only on the U.S. for the moment, McD's can be essentially found ANYWHERE; similar is true for Burger King and Wendy's. In contrast, Carl Jr's (aka Hardee's in some areas) and Jack in the Box can only be found in certain parts of the country. Heck, there hasn't been a Jack in the Box in Massachusetts (and probably New England) since the Ford Administration.

That said, I've often wondered why McRib's only been offered seasonally.

Quoting Superfly (Reply 2):
Quoting LAXintl (Reply 1):
Btw - anyone really figure out what a McRib really is?

You don't want to know. Just eat it and enjoy.

LOL, Similar could be said about scrapple over in Philly. 
Quoting ltbewr (Reply 25):
like green mint flavored milkshakes at McD's around St. Patrick's day

aka the Shamrock Shake.

Quoting Geezer (Reply 29):
Funny thing is......a yr ago, I had a 38" waist; now I'm down to 34", and if I'm not careful, I may need to "pig out" more often to avoid getting to a 32" !

Believe it or not, there are some people that would kill to have your... *a-hem* problem. 
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RE: McDonald's McRib: Why Seasonal?

Tue Nov 01, 2011 5:16 pm

Quoting LAXintl (Reply 1):
Btw - anyone really figure out what a McRib really is? Had one about 10-years ago. Talk about mystery meat!

Wikipedia sez:

Quote:

McRib consists of a ground pork patty, barbecue sauce, onions, and pickles served on a 5 1/2 inch (14 cm) roll. Despite its name, the McRib is primarily composed of pork shoulder meat.

That doesn't rule out the possibility of pork penis in the ground pork patty, which is what one of my (carnivore) friends claims is the main ingredient in the McRib sandwich.

Quoting Superfly (Reply 2):

Here in Thailand it's called the Samurai Pork Burger and it's available year-round.

One must be as brave as a Samurai to eat it?

Or maybe some will believe it came off a dead Samurai?  
Quoting TCASAlert (Reply 9):
The McRib is the best burger Maccas have ever done (well along with the Big Tasty). They had them here once about 10 years ago and never since. Such a shame because they were awesome.

Ahh, the successor to the infamous McDLT!

Wikipedia sez:

Quote:

The Big N' Tasty consisted of a quarter-pound (4 oz, 113.4 g) beef patty, sesame seed bun, lettuce, one tomato slice, ketchup, mayonnaise, chopped onions, two pickle slices, and grill seasoning. It was not unusual for someone to add mustard to the Big N' Tasty.[citation needed]

The Big Tasty configuration is somewhat different, consisting of a third-pound (150 g) beef patty, 5-inch sesame seed bun, square-cut lettuce, two tomato slices, sliced onions, three slices of Emmental cheese, and Big Tasty sauce (which has a smoke flavour[citation needed]).

The Big Tasty Bacon variant also contained strips of bacon.

Probably one of the reasons I've been vegetarian for 15 years now...

Quoting bill142 (Reply 11):
Think smaller, more legs.

I was going to go with rat, but it has the same number of legs...

Quoting planespotting (Reply 22):
And to this day, the McRib comes and goes from the McDonald's menu for reasons that have to do with its intense popularity and a national supply of pork trimmings that's typically a lot more limited than the supply of beef trimmings.

Trimmings, you say?
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Superfly
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RE: McDonald's McRib: Why Seasonal?

Tue Nov 01, 2011 5:21 pm

Quoting Revelation (Reply 34):
One must be as brave as a Samurai to eat it?

Nah it taste like chicken. Sometimes you have to cut off the slick tail that is sometimes attached to the patty......
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stlgph
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RE: McDonald's McRib: Why Seasonal?

Tue Nov 01, 2011 5:33 pm

personally, i love the McRib.

business wise, the McRib is seasonal and comes in with big fan fare to get "new" customers into McDonald's. yes, McDonald's is everywhere, and serves billions, but it does bring in new business in the U.S.
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RE: McDonald's McRib: Why Seasonal?

Tue Nov 01, 2011 9:10 pm

Quoting Revelation (Reply 34):
Quoting TCASAlert (Reply 9):
(well along with the Big Tasty)

Ahh, the successor to the infamous McDLT!

... which was the successor to the QLT of long ago. 
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PanHAM
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RE: McDonald's McRib: Why Seasonal?

Wed Nov 02, 2011 9:17 am

Quoting Revelation (Reply 33):
That doesn't rule out the possibility of pork penis in the ground pork patty, which is what one of my (carnivore) friends claims is the main ingredient in the McRib sandwich.

Even if he had told you there's pork pussy in the ground pork patty he would have fooled you. The meat of male pigs is unedible, that's why they castrate sucking pigs.
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AR385
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RE: McDonald's McRib: Why Seasonal?

Wed Nov 02, 2011 10:03 am

Quoting Molykote (Reply 8):
The last time I sat down in a McDonald's was May 2010.

Well. In 2000 I participated in a proyect with one former employer that involved a huge contract with McDonald´s. They had an "issue" and we were going to be the ones hired to solve it, as it involved energy in some parts. So, after doing all the due dilligence on the "issue", I decided to never, ever again it at a McDonald´s in the US. So I beat you now for 11 years. I don´t care if it´s a McRib or their fries.
 
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RE: McDonald's McRib: Why Seasonal?

Wed Nov 02, 2011 1:49 pm

Quoting PanHAM (Reply 37):
The meat of male pigs is unedible

And many feel the McRib sandwich is too!
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PanHAM
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RE: McDonald's McRib: Why Seasonal?

Wed Nov 02, 2011 1:53 pm

Quoting Revelation (Reply 39):
And many feel the McRib sandwich is too!

still better than vegetarian or even vegan. No one is forced to eat anything there. For the money of a meal at McDees (€ 6,49 in Germany) a skilled person can cook a dinner for three with fresh ingredients from the local farmers market, including meat.
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Braniff747SP
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RE: McDonald's McRib: Why Seasonal?

Wed Nov 02, 2011 2:00 pm

Quoting AR385 (Reply 38):

Well. In 2000 I participated in a proyect with one former employer that involved a huge contract with McDonald´s. They had an "issue" and we were going to be the ones hired to solve it, as it involved energy in some parts. So, after doing all the due dilligence on the "issue", I decided to never, ever again it at a McDonald´s in the US. So I beat you now for 11 years. I don´t care if it´s a McRib or their fries.

I flat out refuse to eat at McD's. Why? Because there is so much better food available close by. There is no reason to eat such crap....
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PHLBOS
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RE: McDonald's McRib: Why Seasonal?

Wed Nov 02, 2011 3:05 pm

This morning's local newscast (in Philly) discusses WHAT actually goes into a McRib sandwich:

http://philadelphia.cbslocal.com/vid...99s-really-in-that-mcrib-sandwich/

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