The Buick Encore is a small Chevy Sonic based people mover/MPV that is to be unveiled at the North American Auto Show in Detroit next month. Many press reports stated that this smallest ever Buick will be a global vehicle, sold as a Buick both here in North America and in Asia. It is meant as a luxury 5 passenger "tall" vehicle to compete with the Ford C-Max and Mazda CX-5, and to complement the much larger Enclave (but quite popular) CUV in the Buick line-up. The Encore (does Buick realize that some older Americans might remember that AMC once had a horrid subcompact car called the "Encore", which was basically a hatchback version of the Renault Alliance!) is based on a stretched "Gamma 2" platform, which underpins the just announced Chevy Sonic. There is also a persistent auto press rumor that GMC will market its own version of the Encore, based on the GMC "Granite" concept vehicle that has been shown at auto shows over the past 2 years.
Buick is very much the "Opel" division in North America and China, with its popular LaCrosse and Regal sedan models heavily based on the Opel Insignia (called Epsilon 2 platforms within GM) platform. The newest Buick, the Verano, is based on the the Opel Astra's platform (called the Delta 2 platform), which is shared with the very popular Chevrolet Cruze sedan and the not-so popular Chevy Volt. Buick has found marked success in gaining younger buyers with its Opel-infused model line-up; 40 percent of new Regal buyers are "conquest" sales, meaning their buyers are coming from non-GM vehicles - the buyers of the sporty Regal GS Turbo model are 60 percent "conquest" sales...
Now if Buick would only bring the "Park Avenue" model (based on the Holden Caprice) currently sold in China to America to replace the now-dead Lucurne full-sized sedan to give traditional buyers a choice - besides the ancient Impala and the pricey new Cadillac XTS.