Alfa, as a brand, is one of the most valued in the automotive market. Way higher than their real market position. Their credo of putting style, emotion, brio before anything else (anything else are the more boring car values) is unique aside from the luxury class. And thats why I´m an Alfista since 20 years.
Alfa, temporarily suffering from having the poorest model "line-up" in their history, is going to start a model offensive 2013-15.
Starting with the Giulietta Sportwagen,
followed by the fantastic 4C
(not two as planned until last year, and if you ask me, Alfa is not and should not be a SUV
brand as bulky car by definition cannot be an elegant, sporty Alfa),
then the much-anticipated Giulia (successor of the beautiful 159 which has just stopped production),
the equally over-due new Spider (hopefully based on the fantastic Pininfarina-prototype of 2010),
and possibly a new top-model based on the coming new small Maserati saloon (I think in Alfa-guise that car will even be more elegant than the Maserati, which styling will likely focus on power before than elegance).
The only fears I am having is that so many new models overwhelm the development department (they plan to do the work of ten years in half the time, having started 3 years ago), and that most of these cars will be comparatively more expensive than Alfas used to be. But I expect that it´ll be like always, the cars will be reasonably priced in the US, and we Europeans have to pay for it.