|Holden Coupe60 concept / Next-gen Buick Riviera|
GM's Buick Motor Division is the latest GM brand to leave a paper-trail for its future products by filing for a tradermark on May 3 with the U.S. Government Patent Office to cover its classic Riviera nameplate.
This action seems to be in line with the General Motors methodology to file when there’s a likely chance something might actually be produced (like what recently happenned with Chevy's new “SS" sport sedan).
Back to 2007, Buick unveiled a Riviera concept at the Shanghai Motor Show and this concept also made an appearance again in 2008 at the Detroit Auto Show, but GM poor financial condition killed the concept Riviera.
Buick executives said to the automotive press last year that Buick would like to have a "premium coupe" as a halo vehicle for the division. There has been a persistent rumor that if Holden goes forward with the development and production of their attractive Coupe60 concept, Buick is in line to get a version of it - thus the new 21st century Buick Riviera.