PHX787
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Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 9:42 am

Ok so I understand that this topic may or may not belong in non-av, but it involves liveries on aircraft.

Immediately, what comes to mind would be Emirates sponsoring Arsenal, Turkish Airlines sponsoring Barça, and recently seeing Etihad sponsoring Man City.

In America, we usually see DL or UA or US (domestically-based carriers) sponsoring baseball and American football (note I added "American"    )

So, what is behind the sponsorship of these association football clubs? Is it the money that the airlines have, or the incapability of airlines like BA, BD, LH, IB, etc, of sponsoring their nation's football clubs?

Always strikes me as curious, especially seeing the hoards of middle eastern guys jammed into the student union watching Barça play even though they can't speak a lick of Catalan nor have never been there  


Any thoughts?

Z
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bavair
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 9:51 am

Quoting PHX787 (Thread starter):

So, what is behind the sponsorship of these association football clubs? Is it the money that the airlines have, or the incapability of airlines like BA, BD, LH, IB, etc, of sponsoring their nation's football clubs?

Always strikes me as curious, especially seeing the hoards of middle eastern guys jammed into the student union watching Barça play even though they can't speak a lick of Catalan nor have never been there


Any thoughts?

On this side of the Atlantic the European football spreads out a lot further than just Europe. Living in China its incredible how many Chinese watch the Bundesliga, Premier league and CL etc. For Emirates and the likes sponsoring European football teams really is a way of entering the market and getting free advertising around the world.

However, I wouldn't discount the European legacies from sponsoring either. LH for example is a sponsor for Bayern Munich and the German national team and I'm sure that BA, IB, AF etc. also sponsor certain clubs in their countries.
 
Pe@rson
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 9:52 am

Quoting PHX787 (Thread starter):
So, what is behind the sponsorship of these association football clubs?

Given the huge popularity of such football teams, and the large amount of viewers watching their games, sponsoring them ensures that an airline's ads - highly relevant for Emirates, for example, given its growing global reach based upon connectivity - are overtly placed and continually seen. But it's not just about football: Emirates, for example, sponsors a whole array of sports.
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4tet
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 10:47 am

Quoting PHX787 (Thread starter):
Always strikes me as curious, especially seeing the hoards of middle eastern guys jammed into the student union watching Barça play even though they can't speak a lick of Catalan nor have never been there  


Well, as a Catalan I'm proud that an American citizen knows the difference between us... It's really important for some of us that have that feeling!! Catalan is also the language of Andorra, I've seen some users from there, as UALWN and others...

That being said, I think sponsoring teams is one of the most 'visible' sponsorships that you can have worldwide, specially teams like Barça, Man United, City, Chelsea, Real Madrid, Inter... etc etc..

What I can think of being as 'global' as this is F1, but probably doesn't have the same audiences as a Barça - Madrid could have...
 
vv701
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 11:01 am

Quoting bavair (Reply 1):
On this side of the Atlantic the European football spreads out a lot further than just Europe. Living in China its incredible how many Chinese watch the Bundesliga, Premier league and CL etc.

And it is not just China. For example Air Asaia and Malaysian are joint sponsors of Premier team Queens Park Rangers. Their blue and white home team hooped shirts carry the Malaysian logo and titles while their red and white quartered away strip has Air Asia titles:

http://www.qpr.co.uk/page/NewsDetail/0,,10373~2445667,00.html

Note that Air Asia no longer flies to Europe so the sponsorship is primarily aimed atSouth East Asian viewers / fans.

Previously Air Asia had a deal with Manchester United. They even f;lew their Man U liveried A320 all the way to Manchester in a joint promotion:

View Large View Medium
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Photo © Karl Nixon


although obviously this aircraft was normally operational on short haul routes in South East Asia.

But sponsorship of British football teams is not limited to Middle and Far East companies. For example just as Arsenal's home ground is the Emirates Stadium and Manchester City play their home matches at the Etihad Stadium so Championship team Brighton and Hove Albion play their home matches at the American Express Community Stadium. They chose this tream as the stadium is new - opened last September - and Amex have their international markets - the world excluding the USA and Canada - operational HQ in Brighton which is just under 30 miles south of LGW.
 
PanHAM
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 11:20 am

When we had the World championship in germany, EK was the official sponsor for a double digit € amount.

LH painted the radomes of their aircraft so they looked like a football, for the cost of the paint and the manpower. I call that smart.
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planespotting
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 6:52 pm

Quoting PHX787 (Thread starter):
So, what is behind the sponsorship of these association football clubs? Is it the money that the airlines have, or the incapability of airlines like BA, BD, LH, IB, etc, of sponsoring their nation's football clubs?

Europeans have many options to choose from when traveling to Asia, and Emirates/Etihad/others want a lot of visibility with those would-be passengers ... so they use their lucrative sponsorship dollars to grab a highly-visible spot with the top clubs in the top sport in Europe.

I'm really hoping for a blues-themed (and all sky blue) Premiership championship Etihad A-340.

Quoting PHX787 (Thread starter):
especially seeing the hoards of middle eastern guys jammed into the student union watching Barça play even though they can't speak a lick of Catalan nor have never been there

What's your point? I like to watch Barça play (although I always root against them) but don't speak a lick of Catalan and have never been there.

I'm not sure if you meant your comment to sound so salty/racist, but who cares about the demographics/travel history of whom is rooting for whom? Be glad there are more football fans in America, which will hopefully give us more days like Sunday (when 10 Premeirship games were available on US TV channels in one morning).
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PA101
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 7:33 pm

Not to forget: Emirates has been the main sponsor for the Hamburger SV for 4 or 5 years by now!  
 
PHX787
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 7:34 pm

Quoting Pe@rson (Reply 2):
But it's not just about football: Emirates, for example, sponsors a whole array of sports.

What other teams to Emirates support?

Quoting planespotting (Reply 6):
I'm not sure if you meant your comment to sound so salty/racist, but who cares about the demographics/travel history of whom is rooting for whom?

Well it's for this reason: (and mind you, it's a little off-topic)

Quoting 4tet (Reply 3):
Well, as a Catalan I'm proud that an American citizen knows the difference between us... It's really important for some of us that have that feeling!!


I've been to Barcelona and I can tell that a lot of them get irritated when people equate them to Spain. I have a t-shirt that says "Catalonia is NOT Spain!"
So when I hear those guys come up to me and say "Oh, I wanna go to Spain too to watch Barcelona play! Then we will go to Madrid and drink!" (which has happened more than you'd think) It irritates me too.... I tend to get annoyed at people who follow something for popularity means and not for the history behind it.
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Dano1977
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 7:36 pm

For Etihad sponsoring Manchester City its pretty easy.

Manchester City is owned by His Highness Sheikh Mansour, Who's half brother is His Highness Sheikh Hamed bin Zayed Al Nahyan, chairman of Etihad, who's father was the late emir of Abu Dhabi.

It's not just the name on a plane. The stadium now is called "The Etihad Stadium" and main shirt sponsorship is too in a deal totaling £400million over a certain amount of years.

Some people believe, the total amount of the sponsorship is to circumvent UEFA's financial fair play rules which will limit how much clubs can spend on transfer fee's and wages.
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iFlyLOTs
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 7:51 pm

Quoting PHX787 (Reply 8):
What other teams to Emirates support?

They have sponsored Rugby, FIFA as a whole, tennis, horse racing, cricket, golf, sailing, and Australian rules football. At one point didn't they also support an F1 team?
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speedbird217
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 9:20 pm

American does not only sponsor American Football. They also sponsor Soccer. Went to a DC United game last year, worst soccer game of my life, if I may add that information. http://i1149.photobucket.com/albums/o593/madmax15787/IMG_8158.jpg

Interesting to add that Volkswagen is their main sponsor, so obviously you have this international sponsor-stuff in the US too.
 
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Aesma
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 9:20 pm

http://hfr-rehost.net/http://www.f1fanatic.co.uk/wp-content/uploads/2006/03/kimiraikkonen_mclarenmercedes_preseason_2006_emirateslogolaunch.jpg
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GrahamHill
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 9:40 pm

Quoting 4tet (Reply 3):
I'm proud that an American citizen knows the difference between us

And I'm proud to see an American using the correct term for the sport 
Quoting PHX787 (Reply 8):
What other teams to Emirates support?

Paris St-Germain:

http://www.leparisien.fr/images/2012/03/04/1889066_psg.jpg
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alberchico
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 10:06 pm

Well at least these teams have it easy. Imagine going to a pro soccer game in the NY metro area and seeing this crap:

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whappeh
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 10:59 pm

Need we remind everyone:

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Photo © Michael Arcellana



I was still holding out hope for a United or American sponsorship of the Chicago Fire and US Airways putting their name of the Union's jersey!

Football is getting big in the US!
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PHX787
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 11:09 pm

Quoting GrahamHill (Reply 13):
And I'm proud to see an American using the correct term for the sport

Not ALL Americans are ignorant 
Quoting speedbird217 (Reply 11):
Interesting to add that Volkswagen is their main sponsor, so obviously you have this international sponsor-stuff in the US too.

Well I think that VW has a lot of presence here in America. They have a few factories, etc, here, and they're one of the top car companies I think.

Quoting alberchico (Reply 14):
Imagine going to a pro soccer game in the NY metro area and seeing this crap:

They sponsored NASCAR for a while too, the #83 and #84 cars. Kinda pathetic.

Quoting whappeh (Reply 15):
Football is getting big in the US!

Ever since Landon Donovan made that goal in the world cup and everybody's curiosity with the vuvuzela    I think that's when association football finally hit the shores of the USA
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whappeh
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RE: Airlines Of Middle East Sponsoring Football Clubs

Mon May 14, 2012 11:41 pm

There is that great video showing US fan reaction all around the world at the time of Landycake's goal vs. Algeria. When I want to prove to people that the US is, in fact, a footballing nation I show that video:
http://www.youtube.com/watch?v=jbn3rOPmR9w

Its just so great to see, I've been a LONG time fan of the game... fan of Arsenal since the early 90s, and I'm actually having a bit of an identity crisis, largely because I never had a HOME TOWN team to root for, Arsenal has always been my love... but I'm moving to Seattle and I REALLY want to get involved with the Sounders... but I can't walk away from 20 years of Arsenal.
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