SALT LAKE CITY (AP) - Five Wives Vodka was named in bad taste and won't be stocked or special ordered at stores operated by the state of Idaho, regulators said.
The middle-shelf vodka is made by Ogden's Own Distillery in Utah, where the Mormon church is based. Its label carries the name and an image of five women, an apparent reference to polygamy, a practice abandoned by the church more than a century ago.
Idaho State Liquor Division administrator Jeff Anderson said the brand is offensive to Mormons who make up over a quarter of Idaho's population.
Five Wives Vodka has been approved for sale in Utah, a state dominated by members of The Church of Jesus Christ of Latter-day Saints.
Note that the product is not only approved for sale in Utah, it's made there too!
For the other side of the story:
They're "five wives who just like to get together and have a cocktail."
They're not meant to be a direct reference to polygamy and those kittens they're holding in their laps are ... just part of a photograph that's reflective of the 1890s to early 1900s.
For all anyone knows, they might be lesbians.
Those are some of the things that Five Wives Vodka director of marketing Steve Conlin had to say this afternoon to All Things Considered co-host Robert Siegel about the news that the company's product has been banned in Idaho because its label and its name might offend Mormons and women.
So many places to go with this, such little time...