|2013 Mitsubishi Mirage 5-door|
On one hand, the compact Mirage is a much-needed addition to Mitsubishi’s virtually non-existent lineup in America; the Galant and the Eclipse models are dead at the end of this model year. The Japanese automaker hopes to sell 200,000 of its compact hatchbacks in this model year when the Mirage goes on sale on August 31st in Japan. Other markets for the new Mirage include Europe, Asia, Australia, Canada, and perhaps the USA next spring.
Powered by a1.2-liter, three-cylinder gas engine, and using a CVT automatic transmission, the EPA would like post a more conservative figure. In Japan, the Mirage is said to be priced at around $12,500USD given the correct exchange rate - but to be successful in America it would have to be lower to compete with the under $12,000USD Nissan Versa and the newly introduced (approximately $13,000USD) Chevrolet Spark. It's prime Japanese competition would likely be the sporty Mazda 2 five-door hatch.
My questions is how many of these "city cars" can the U.S. market absorb, even in times of high gasoline prices. We have the SmartFor2, the Scion iQ, the Chevy Spark, the Mazda 2, the Ford Fiesta, and the Mini Cooper. Mercedes is even bringing the next-gen B class to the USA. Is the Mirage overkill given the US market?
[Edited 2012-08-06 20:19:36]
[Edited 2012-08-06 20:21:21]
[Edited 2012-08-06 20:26:22]