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stasisLAX
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2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 3:15 am

Is the new-generation Mitsubishi Mirage is too small for the American market? Mitsubishi executives are contemplating that question right now, mulling over whether or not to bring its sub-compact hatchback to the USA. (Official Mitsubishi photo below) It's the most fuel-efficient non-hybrid sold in Japan - 64 mpg in the Japanese government fuel economy ratings with a 1.0 liter petrol engine.

2013 Mitsubishi Mirage 5-door


On one hand, the compact Mirage is a much-needed addition to Mitsubishi’s virtually non-existent lineup in America; the Galant and the Eclipse models are dead at the end of this model year. The Japanese automaker hopes to sell 200,000 of its compact hatchbacks in this model year when the Mirage goes on sale on August 31st in Japan. Other markets for the new Mirage include Europe, Asia, Australia, Canada, and perhaps the USA next spring.

Powered by a1.2-liter, three-cylinder gas engine, and using a CVT automatic transmission, the EPA would like post a more conservative figure. In Japan, the Mirage is said to be priced at around $12,500USD given the correct exchange rate - but to be successful in America it would have to be lower to compete with the under $12,000USD Nissan Versa and the newly introduced (approximately $13,000USD) Chevrolet Spark. It's prime Japanese competition would likely be the sporty Mazda 2 five-door hatch.

My questions is how many of these "city cars" can the U.S. market absorb, even in times of high gasoline prices. We have the SmartFor2, the Scion iQ, the Chevy Spark, the Mazda 2, the Ford Fiesta, and the Mini Cooper. Mercedes is even bringing the next-gen B class to the USA. Is the Mirage overkill given the US market?

Source: http://www.leftlanenews.com/mitsubishi-mirage.html



[Edited 2012-08-06 20:19:36]

[Edited 2012-08-06 20:21:21]

[Edited 2012-08-06 20:26:22]
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BMI727
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 3:32 am

It's not like Mazda has much to lose by trying this.
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Pyrex
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 3:50 am

Quoting stasisLAX (Thread starter):
Is the new-generation Mitsubishi Mirage is too small for the American market?

Too small? Maybe not. Too ugly? Definitely.
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Aesma
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 4:22 am

It's really ugly no doubt.

Quoting stasisLAX (Thread starter):
My questions is how many of these "city cars" can the U.S. market absorb, even in times of high gasoline prices. We have the SmartFor2, the Scion iQ, the Chevy Spark, the Mazda 2, the Ford Fiesta, and the Mini Cooper. Mercedes is even bringing the next-gen B class to the USA. Is the Mirage overkill given the US market?

Well, you lump together cars that are not really alike. The Smart and iQ are really small city cars, the others are quite bigger and the B class even bigger. Fiesta and Mazda 2 are similar, the Mini is more expensive/classy. Now about the market I have no idea, but if fuel economy is a big factor I wonder why they put a bigger engine.
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BMI727
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 4:25 am

Quoting Pyrex (Reply 2):
Too ugly? Definitely.

There are no good looking cars in that price range. The Opel Adam doesn't look bad, but I don't recall what the price on that would be. But, I'd find it practically impossible to justify buying one of these instead of a several year old Civic, Focus, Golf, et. al. and have some change left over.
Why do Aerospace Engineering students have to turn things in on time?
 
PHLBOS
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 1:32 pm

Quoting BMI727 (Reply 1):
It's not like Mazda has much to lose by trying this.

I think you meant Mitsubishi not Mazda.

Quoting Aesma (Reply 3):
Quoting stasisLAX (Thread starter):
My questions is how many of these "city cars" can the U.S. market absorb, even in times of high gasoline prices. We have the SmartFor2, the Scion iQ, the Chevy Spark, the Mazda 2, the Ford Fiesta, and the Mini Cooper. Mercedes is even bringing the next-gen B class to the USA. Is the Mirage overkill given the US market?

Well, you lump together cars that are not really alike. The Smart and iQ are really small city cars, the others are quite bigger and the B class even bigger. Fiesta and Mazda 2 are similar, the Mini is more expensive/classy. Now about the market I have no idea, but if fuel economy is a big factor I wonder why they put a bigger engine.

I was under the impression that cars like the Ford Fiesta, Mazda 2, Mini Cooper and the Chevy Sonic were more on the subcompact class whereas the SmartFor2, Scion iQ, Chevy Spark and this latest Mitsubishi were on a somewhat separate mini-compact class.

Quoting stasisLAX (Thread starter):
the Galant and the Eclipse models are dead at the end of this model year.

Are they being replaced with newer models under a different name? It seems rather strange that they would completely abandon one or two markets in favor of a completely different market whose primary success in The States is completely at the whim of what happens to the price at the gas pumps.
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Polot
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 2:39 pm

Quoting PHLBOS (Reply 5):
Are they being replaced with newer models under a different name? It seems rather strange that they would completely abandon one or two markets in favor of a completely different market whose primary success in The States is completely at the whim of what happens to the price at the gas pumps.

No they are not. Mitsubishi is focusing on small or "green" cars, such as this, the i-MiEV which they just recently introduced in the US, and hybrid forms of the their SUVs.
 
mham001
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 2:49 pm

http://3.bp.blogspot.com/-O-i3kZ4Kd0Y/UBwGvZhri6I/AAAAAAAAVwI/ZCts74YylG8/s1600/USA_small-car-sales-chart-July-2012.jpeg
 
MD-90
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Tue Aug 07, 2012 4:08 pm

Ugh, Honda's crappy Civic is still number one? And the very long in the tooth Corolla is still number two? Both of them are coasting on past reputation.

I'm embarrassed that my Mazda3 is outsold by the Kia Soul.
 
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TheRedBaron
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Wed Aug 08, 2012 12:40 am

WOW the Jetta is in 6 place... It pays to go the cheap route on America.... WOW.

This small Mitsu will never sell, Americans do not want a Small car with an small engine. Even in MExico the Spark has not been a success and its used by rental fleets...
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stasisLAX
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RE: 2013 Mitsubishi Mirage To Be Sold In US And Canada

Wed Aug 08, 2012 5:11 am

Quoting PHLBOS (Reply 5):
Are they being replaced with newer models under a different name? It seems rather strange that they would completely abandon one or two markets in favor of a completely different market whose primary success in The States is completely at the whim of what happens to the price at the gas pumps.

Dead. Gone. No replacement scheduled. Mitsubishi is one of the brands in America that is hanging by a thread financially, along with Suzuki. Poor dealer networks and poor sales from older, not very high quality, model lines. The electric i-MiEV may find some urban buyers, but not enough to revitalize the entire Mitsu line-up.
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