|Quoting TSS (Reply 10):|
I thought SAAB was circling the drain when GM bought them, and GM threw good money after bad by keeping SAAB on artificial life support for many years until SAAB was bought by Spyker.
was a mildly profitable, niche car maker. GM
tried to do too much with them. Ford let Volvo maintain a great deal with autonomy, which is why it stayed ok.
|Quoting TSS (Reply 10):|
Ford bought Jaguar (why?), Volvo (if I recall correctly, to keep Renault from acquiring them; In retrospect it probably would have worked out better for everyone involved if Renault had acquired Volvo instead), and apparently in a drunken stupor, Aston Martin (the biggest "why?" of all)
Ford bought Jaguar because it was a strong marque that needed a cash infusion and needed pretty much the only thing that Ford was doing reliably at the time - new electrical systems. Jag built beautiful engines and had fantastic design, which trickled down into Ford products. Visteon, Ford's electronics division, is and was known for its high reliability. It was actually a really good match.
Volvo was for a lot of reasons. I think Volvo should have remained niche and together with Volvo AB
Aston was a d!@k waiving contest with Chrysler, who bought Lambo around the same time. Its not like Ford ever really used Aston technology in their cars.
|Quoting Polot (Reply 13):|
You have to be careful with an RR comparison, as BMW effectively created a new company using the RR licensing it received from the other RR (The engine maker). The old RR was sold to VW but they only retained the rights to the Bentley brand.
Well, not really. Rolls-Royce plc controlled the RR
name the whole time. VW
wanted the name, which was considered the most valuable part of the deal, but RR
plc decided to license the name to BMW - who had already been working with them. VW
tried to claim later that they only wanted Bentley, which had more models and was always higher volume, but really was trying to save face and keep from getting completely screwed by BMW, who could have shut down the whole thing by pulling their engine support.
|Quoting KiwiRob (Reply 14):|
They wanted a premium brand to compete with the Germans and Lexus, Lincoln wasn't good enough Jag for 2.5 billion and Land Rover for 3.3 billions were than answer, bunch of twits, sold them just as they became profitable for 2.3 billion plus a 600 million injection into the company pension plan.
Ford was bleeding cash and needed to sell what it could. Land Rover was a sweetheart deal for BMW, that bought Rover Group specifically for Land Rover and MINI. They dumped the rest of Rover, and its massive debt, to the Phoenix Consortium for a nominal figure (one pound, as I recall), then flipped Land Rover to Ford, with a deal to supply engines for several years. They then created a monster niche brand in MINI.
|Quoting KiwiRob (Reply 21):|
At the time Volvo also had the best crash testing laboratory in the industry, Ford wanted access to this knowledge. Buying Volvo made Fords better safer cars.
No question. Volvo also had a very strong niche following. Same as SAAB
. Ford did a better job of recognizing this and not screwing up a good thing.