Surprise!! Ford wasn't going to let Chevrolet get all the attention at this year's Detroit Auto Show with Chevy's new Impala, Silverado, and Corvette. So, Ford rented out the Lewis Arena in Detroit (next to Cobo Hall where the Auto Show is held) to unveil what is to be the next generation Ford F-150 pick-up truck. This "concept" version, called the Atlas, foreshadows Ford's new bread-and-butter vehicle, the F-150.
Despite rampant rumors that the new F-150 would use extensive use of aluminium in its construction, the Atlas concept touts that it has a steel box frame. The popular turbocharged "Eco-Boost" V-6 motor will definitely be offered in the next-generation truck, as this motor has proven to be extremely popular in the current F-150.
Source (with numerous photos and video): http://www.leftlanenews.com/ford-atlas-concept.html