AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 3:08 am

Hi all,

Today I was at a stop light and noticed something different on the digital display on my car stereo. I have the screen set to pick up the title/artist sent on the signal by RDS. During a set of commercials, the screen was playing a scrolling text ad for tomorrow night's Powerball draw. (Gee, I could win over $150 million!)

Has anyone else noticed something like this before? I have to say that at the same time I was struck by the ingenuity of it, I was a bit offended by it. I understand that I tune in to the radio station for free tunes supported by advertising, but the stereo system is mine. I don't want ads on it physically.

On the other hand, I could just be becoming an old fart when it comes to technology. I did consider this possibility. 
International Homo of Mystery
 
kpitrrat
Posts: 198
Joined: Mon Oct 24, 2011 6:07 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 3:24 am

I immediately thought that this could be a safety issue.

Why would texting while you drive be illegal, but reading scrolling ads on your stereo not be?

They both direct your line of sight away from the road.
 
kpitrrat
Posts: 198
Joined: Mon Oct 24, 2011 6:07 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 3:28 am

Sorry for back-2-back posts but for some reason my account keeps saying im already logged in but it doesn't let me edit.

What I also wanted to add was that I get that this may be new development in radio so legality may not be an issue, but still lets use our heads. Why would any radio station think this is a good idea?

Obviously,          has something to do with it.
 
Geezer
Posts: 1413
Joined: Wed Aug 18, 2010 4:37 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 3:35 am

Let me get this straight........are you talking about ordinary, "off air" broadcasting, or are you talking about satellite radio, that you have to have a special radio for, and pay to listen to ? (Please forgive my ignorance, but I almost never turn my car radio on, and if I ever do, I never listen to "music" on the thing.

From the way you're describing this "scrolling down".............I can see right now where that's almost SURE to lead to !

Kinda like watching a TV, while trying to drive in traffic, end up in big CRASH........! If I'm understanding what you're saying. a "moving, line by line advertisement.........kinda like those moving news signs on down town buildings.........if that's what it is, the first big wreck that someone ends up dead.......somebodies gomnna be in deep do-do ! (in addition to the dead guy)


Charley
Stupidity: Doing the same thing over and over again and expecting a different result; Albert Einstein
 
AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 3:40 am

Quoting kpitrrat (Reply 1):
Why would texting while you drive be illegal, but reading scrolling ads on your stereo not be?

That's a really good point. On the other hand, it is legal for emergency services to send messages to your dashboard when there's an emergency broadcast. I would guess the difference is you can't respond to the ads or emergency messages, even if they divert your attention for bad or good.
International Homo of Mystery
 
AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 3:42 am

Quoting Geezer (Reply 3):
Let me get this straight........are you talking about ordinary, "off air" broadcasting, or are you talking about satellite radio

I'm talking about regular commercial radio. I was tuned to 94.7 KNRK FM radio.
International Homo of Mystery
 
Braniff747SP
Posts: 2567
Joined: Sun Oct 26, 2008 4:56 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 3:45 am

I listen exclusively to public radio, so I don't see (or hear) scrolling text or on-air commercials.

Not a bad idea, though... another revenue stream. And I don't see why it's any less distracting than having the song's name there.

[Edited 2013-01-29 19:45:59]
The 747 will always be the TRUE queen of the skies!
 
kpitrrat
Posts: 198
Joined: Mon Oct 24, 2011 6:07 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 4:02 am

Quoting Braniff747SP (Reply 6):
Not a bad idea, though... another revenue stream. And I don't see why it's any less distracting than having the song's name there.

I see your point. However, Im assuming that these messages are longer than simply a song and band title.
 
AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 4:05 am

Quoting kpitrrat (Reply 7):
However, Im assuming that these messages are longer than simply a song and band title.

Yes, I caught the message midway as it was at the "win 150 million" part of the advertisement.
International Homo of Mystery
 
rfields5421
Posts: 5647
Joined: Thu Jul 19, 2007 12:45 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 4:16 am

Quoting AeroWesty (Thread starter):
Has anyone else noticed something like this before?

There is a radio station in Dallas which scrolls the station ID - a Blue Cross ad - the station id - the song title and artist - a Blue Cross ad - repeat

I haven't seen any others - but I mostly drive my truck with Sirus/XM. No commercials on the display there yet.
 
User avatar
Jetsgo
Posts: 2697
Joined: Thu Jul 17, 2003 6:31 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 4:18 am

Kinda sorta same topic... I bought a Panasonic LED television back in September and couldn't believe it when I got it home and it displayed ads upon start up and changing the volume. This wasn't some cheap model, but a mid-high range 55" So much for having a smart tv... not only are they garbage since they don't pack enough RAM (making for a very choppy GUI), but it looks like they are slowly being infested with ads. This is one area I wouldn't mind Apple coming in and cleaning house.
Marine Corps Aviation, The Last To Let You Down!
 
Type-Rated
Posts: 3901
Joined: Sun Sep 19, 1999 5:18 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 5:57 am

I find this news very disturbing. Over the past 10 years we are being bombarded by commercials and sales pitches everywhere we look. The other day I was watching a television show and midway through the show the screen split, 1/2 of the screen was the show in progress the other half was a commercial playing.

As far as television goes, I now DVD everything and watch it from the DVD so I can commercial skip. But when they do commercials via split screen like that you'll miss part of the show if you jump ahead.
Fly North Central Airlines..The route of the Northliners!
 
bohica
Posts: 2308
Joined: Tue Feb 10, 2004 3:21 pm

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 6:18 am

Quoting type-rated (Reply 11):
The other day I was watching a television show and midway through the show the screen split, 1/2 of the screen was the show in progress the other half was a commercial playing.

I really don't mind this during sporting events. You can still see the action while the commercial plays.

What bothers me on television are the networks doing self promotions by having "pop-up" ads along the bottom 1/4 of the screen for an upcoming show, partially blocking the view of the show I am watching.
 
aloges
Posts: 14842
Joined: Tue Jan 17, 2006 3:38 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 8:48 am

They're probably using the RT (radio text) function of the RDS for this. Some stereos allow you to choose which information is displayed, if you choose PS (programme service) only, you may be able to block this sort of ad. If, however, they are using the PS function itself, you're stuck because that is displayed by default and can only be avoided if you switch off RDS altogether.
Don't cry because it's over, smile because it happened.
 
AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 9:39 am

Oh, interesting. I'll have to leaf through the owner's manual in the morning. The ad appeared in the area where the title/artist displays. It's funny how one forgets details about something you look at all of the time—I believe that there's a small portion of the screen on the far right which always displays the station number (like it could be the 8-character feed mentioned in your link).
International Homo of Mystery
 
AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 1:54 pm

Quoting aloges (Reply 13):
If, however, they are using the PS function itself, you're stuck

Alrighty, I've read the section of the manual regarding the stereo. Looks like I'm stuck.

Amazingly, the stereo will seek a selection of stations to scan by genre when I travel outside of my local area if I want, it will auto-sense the ambient sound level in the car so it knows how loudly to play emergency broadcast messages, even overriding the system for one if I'm playing a CD, and it will allow two separate drivers to customize everything to their liking. But block Powerball ads? Nope, apparently that's just too much to ask of it, LOL
International Homo of Mystery
 
aloges
Posts: 14842
Joined: Tue Jan 17, 2006 3:38 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 4:14 pm

Quoting AeroWesty (Reply 15):
But block Powerball ads? Nope, apparently that's just too much to ask of it, LOL

I suppose you could look at it this way: you'll never miss another chance to WIN BIG MONEY!   
Don't cry because it's over, smile because it happened.
 
AeroWesty
Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 4:55 pm

TRUE!! I just hope I don't have to wire money to some bank account in Nigeria to collect.   
International Homo of Mystery
 
User avatar
Revelation
Posts: 14004
Joined: Wed Feb 09, 2005 9:37 pm

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 6:27 pm

Quoting Jetsgo (Reply 10):
I bought a Panasonic LED television back in September and couldn't believe it when I got it home and it displayed ads upon start up and changing the volume.

That TV'd be going back to the store if it were me.

Quoting AeroWesty (Reply 15):
But block Powerball ads? Nope, apparently that's just too much to ask of it, LOL

Yes, the consumer is getting sick of all this sillyness.

Currently I have a car phone doc and most of my content comes off its flash, be it music or audio books I paid for, or commercial-free podcasts.

Interesting how Kindle players no longer has an ad-free option.

No need for them, anyhow...
Inspiration, move me brightly! Light the song with sense and color.
Hold away despair, more than this I will not ask.
Faced with mysteries dark and vast, statements just seem vain at last.
Some rise, some fall, some climb, to get to Terrapin!
 
RussianJet
Posts: 5983
Joined: Sat Jul 21, 2007 4:15 am

RE: Scrolling Text Ads On Car Stereo

Wed Jan 30, 2013 6:43 pm

Quoting Revelation (Reply 18):
Interesting how Kindle players no longer has an ad-free option.

That's why they can kiss my hairy backside if they think I'm going to buy one of their crappy devices. If I buy something it's MINE, and I should decide what goes on it.

Quoting AeroWesty (Thread starter):
I was a bit offended by it

I agree with your sentiments.
✈ Every strike of the hammer is a blow against the enemy. ✈
 
rwessel
Posts: 2448
Joined: Tue Jan 16, 2007 3:47 pm

RE: Scrolling Text Ads On Car Stereo

Fri Feb 01, 2013 2:09 am

Quoting Revelation (Reply 18):
Interesting how Kindle players no longer has an ad-free option.

Sure the Kindle has an ad-free option. What's changed is even when you buy the ad-free version, you still get new book lists and suggestions from the Kindle store (but not general ads). And you can turn those off pretty easily.
 
User avatar
Jetsgo
Posts: 2697
Joined: Thu Jul 17, 2003 6:31 am

RE: Scrolling Text Ads On Car Stereo

Fri Feb 01, 2013 2:14 am

Quoting Revelation (Reply 18):
That TV'd be going back to the store if it were me.

Believe me, I tried, but RC Willey wasn't having any of it. They wanted a hefty restocking fee at minimum. Don't plan on seeing them anytime again soon - which is unfortunate since I generally enjoyed going there be it for furniture or electronics.
Marine Corps Aviation, The Last To Let You Down!

Who is online

Users browsing this forum: aerlingus747, Derico, meecrob and 10 guests