AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 5:43 am

Having seen the aftermath of a neighbor who killed herself this way when I was a child, this ad comes across as extremely offensive. I'm glad it was pulled. It's unbelievable that the Guardian chose it as one of their top picks of the week.
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Braybuddy
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 5:51 am

Quoting AeroWesty (Reply 1):
I'm glad it was pulled.

You'd wonder if this was the idea. It'll probably be the most watched Hyundai ad ever. Apart from my favourite from a decace ago, maybe:

http://www.youtube.com/watch?v=RdTyISEM-D8
 
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 5:51 am

Thats not funny at all. Ok, virals can be more drastic than TV ads, but this is plain impious.
 
AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 5:57 am

Quoting Braybuddy (Reply 2):
It'll probably be the most watched Hyundai ad ever.

People have long memories. I still won't buy anything made by Toshiba.
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BMI727
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:08 am

This ad is genius.

It actually makes a relevant point about the car in what could be called an unconventional way. Kind of a nice break from seeing minivans pretend to carve corners or simply parking cars in front of modern style houses in an attempt to make them look cool.

And for those who think it's inappropriate, duh. That's the point. Nobody is going to read a news item about a Hyundai crossover because 1) it's a crossover and 2) it's a Hyundai. But they will rack up tons of pageviews with stories about the commercial. And then we all go watch it. We seek out a commercial. All the news stories, complaints, and apologies basically add up to yelling "Hey everyone, don't watch this interesting and controversial video!"

I'm sure the car is average at best, but Hyundai hit a home run with this commercial. It will end up doing far more than another throwaway car ad.

But, for a less inappropriate attempt and unconventional marketing, Jaguar released a thirteen minute short film starring Damien Lewis which actually wouldn't be awful even without the car porn. Featuring an F-Type makes it definitely worth watching, although for some reason they insisted upon a musical score.
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AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:21 am

Quoting BMI727 (Reply 5):
This ad is genius.

Yeah, you're right. It is genius. The only thing that could have made it better is if they used a washed out grad student who was killing himself over being stuck in a retail job. But the joke's on him again, just like that college education was, since the car is zero emissions.

What a knee slapper that'd be! I should write in and suggest that.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:34 am

Quoting AeroWesty (Reply 6):
Yeah, you're right. It is genius.

It is. We both watched it, along with tons of other people.

It is wildly inappropriate, but then, plenty of things that are wildly inappropriate also become wildly popular, or at least very well known. All of the sudden, basically the whole world now knows about a car that could only be more nondescript if it wore a Toyota badge. (And even those are grounded to the ground)

The goal wasn't to be inoffensive or even likable. The goal was to get people to notice the ix35, and by those standards I think the ad is a smashing success.
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AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:40 am

Quoting BMI727 (Reply 7):
The goal was to get people to notice the ix35, and by those standards I think the ad is a smashing success.

Aha! But, I didn't walk away noticing the ix35. I didn't even know that was the car being advertised. All I walked away with was that Hyundai is revolting. The danger is that a large portion of their audience will react the same way when you pick a controversial topic.

As I said before, yeah I'm aware of Toshiba, but I haven't bought a Toshiba-branded item, even though I've had the opportunity, since the mid-1980s. And never will.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:44 am

Quoting AeroWesty (Reply 1):

Ahhhh there we have it. The big "O" word that you all love. Only took one post.

Control your feelings, will ya? I don't feel like doing it for you.

And I should mention this follows a similar plot line from the movie "Office Space", but I'm sure that was ok for most...  Yeah sure

[Edited 2013-04-25 23:48:37]
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:50 am

Quoting airportugal310 (Reply 9):
Control your feelings, will ya? I don't feel like doing it for you.

Well that's just stupid. You weren't the one who came upon a neighbor's house with the garage door open, cops in the driveway, a dead body in the front seat, and a hose taped to the tailpipe early one morning as a child. If you had, perhaps you'd use the "O word" too. If you haven't had the same experience, how could you legitimately say how I feel about Hyundai using that to sell cars? Bottom line: you can't.
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BMI727
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:06 am

Quoting AeroWesty (Reply 8):
But, I didn't walk away noticing the ix35.

Other people will. And that isn't necessarily knowing anything relevant about the car, even the zero emissions thing. Just knowing it exists is an accomplishment, considering there are probably a half dozen similar vehicles that are pretty much equivalent for what anyone would ever use them for.

Quoting AeroWesty (Reply 8):
All I walked away with was that Hyundai is revolting.

You're right, but it has nothing to do with the ad. Owning a Hyundai crossover might actually kind of be a contributing factor in wanting to commit suicide in the first place.   

Quoting airportugal310 (Reply 9):
Ahhhh there we have it. The big "O" word that you all love. Only took one post.

Control your feelings, will ya? I don't feel like doing it for you.

I hate the fact that people have to keep explaining this, but here it is: If you don't like something, stop watching it. If you find it offensive, mute it or change the channel. Don't click on stuff you hate. There's enough annoying stuff that one will run across accidentally that it's unnecessary to go seek it out.

For example, I'm a football fan but I watched none of the first round of the draft tonight. The coverage is over the top, often wrong, and full of self serving BS. Any hilarious screw ups will be nicely condensed on Deadspin. (BTW, you should stand up when Roger Goodell is shamelessly using wounded vets for a PR boost. Otherwise, you're an a-hole apparently)

Quoting AeroWesty (Reply 10):
You weren't the one who came upon a neighbor's house with the garage door open, cops in the driveway, a dead body in the front seat, and a hose taped to the tailpipe early one morning as a child.

It's understandable why you might find this ad more distasteful than some, but explain exactly how any of that is the fault of Hyundai or their ad agency.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:07 am

Quoting AeroWesty (Reply 10):

Stupid eh? That's mature.

Sorry, thats tough for sure, but since you don't know me, who I am, what I stand for, etc etc etc... You should not speak for me.

Simple as that.

I do like the fact that the video has a happy ending.
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AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:21 am

Quoting BMI727 (Reply 11):
I hate the fact that people have to keep explaining this, but here it is: If you don't like something, stop watching it. If you find it offensive, mute it or change the channel.

Earlier you argued that the ad was genius, but people will do exactly as you said here. You don't know how many who start watching the ad will finish watching it, which takes away from its value. That's a waste of advertising dollars. Wasting advertising dollars never has been and never will be "genius".

Quoting airportugal310 (Reply 12):
since you don't know me, who I am, what I stand for,

So what's good for the goose, isn't good for the gander?   
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BMI727
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:33 am

Quoting AeroWesty (Reply 13):
Earlier you argued that the ad was genius, but people will do exactly as you said here. You don't know how many who start watching the ad will finish watching it,

You can't finish watching if you don't start, obviously. And a lot of people will watch it, find it in poor taste, and then never watch it again for that very reason, but at least they watched it.

Quoting AeroWesty (Reply 13):
That's a waste of advertising dollars. Wasting advertising dollars never has been and never will be "genius".

My understanding is that the ad was for Europe. That means that we, being American, were never supposed to even see it and the only reason we did watch it was precisely because of it's offensiveness. The car isn't even sold under that name here.

It probably says something about the culture of being offended that Americans are getting bent out of shape over a video they were never supposed to watch.

Quoting airportugal310 (Reply 12):
I do like the fact that the video has a happy ending.

What happy ending? He still owns a Hyundai Tucson.   

[Edited 2013-04-26 00:36:25]
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:38 am

Quoting airportugal310 (Reply 12):
I do like the fact that the video has a happy ending.

Only because they cut it before he goes back in the house and hangs himself.   
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:41 am

Quoting BMI727 (Reply 14):
Quoting scbriml (Reply 15):

I don't care what anyone says around here...you're both alright in my book
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:48 am

Quoting BMI727 (Reply 11):
I hate the fact that people have to keep explaining this, but here it is: If you don't like something, stop watching it.

That argument breaks down somewhat when it comes to advertisements. Unlike TV shows, movies or videos, you normally don't get to pick which ads you see and which you don't.

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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:56 am

Quoting BMI727 (Reply 14):
but at least they watched it.

If people close the page, or switch the channel, they don't get to the end of the ad, where it gives the product name. If an advertiser can't get people to the point where the product is sold, then it's useless. It's a waste of the ad budget.

I probably skip the ad on 90% or more of the ads on youtube, because they don't capture my attention in a way that I'd be interested in watching it. The only one I've watched all the way through recently was for cars, but I think it was for Subaru. The cars on the piano keys commercial.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:36 am

My classmate and seatmate at my MBA program in the US, Kevin B. offed himself this way. He was the life of the party, a very good looking (in a typical American way) young man, incredibly bright, with a lovely Hollywoodesque type fiancée and always helping others. Heck, I know I wouldn´t have passed Corporate Finance without his help. He was always organizing stuff, volunteering activities, soccer tournaments, etc.

And one day during December break, with only 5 months to go in that very hard two year program he did exactly what the guy in this commercial did. Only there was not water vapor, but poisonous gases.

That was 15 years ago and I am still left with questions. I get why he did it. Now I understand depression, symptomless depression and its issues but still, there´s guilt, remorse and anger. And I am not even his family.

The only thing I see in this commercial (and by the way, halfway through it I wasn´t even interested in the car) is an attempt by some geek in advertising to do something different. Sure, he may get people to watch through the commercial and actually some may note the car and comment on it being a Hyundai.

But I´m willing to bet that the feeling of disgust a lot more people will feel and associate with such brand will be more than whatever profits this ghoulish ad may bring. Otherwise, why did they pull it?
 
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:45 am

Well its a very sore subject here in Ireland. With so many suicides for various reasons lots to do with economic crisis and depression generally and still Gay men kill themselves because of fear of coming out. Its not the best brain wave Hyundai ever had anyway. They are a cheap rubbish brand anyway .
 
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 10:07 am

If I had a Hyundai I'd be suicidal too...It would probably mean the end of the world was coming...
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 11:29 am

To me such ads show a total lack of common sense, sensitivity, ignorance of real life and far too many who won't speak up and say no, this is wrong. This ad should have died at the earliest stages at the ad agency. The TV stations that allowed this ad to be put on should have some standards to say no. We saw a similar lack of thought a few months ago with a Ford car ad in India that depicted famous women tied up.

There are far too many tasteless ads, sexist, ethnically insulting, violent, make you go WTF were they thinking. I hope Hyundai and others who pay for ads put in stricter standards for ads, to screen them with a broader group of people, note any objections and make adjustments. One can be clever, humorous and make an ad that sells the product, not create negative reactions.
 
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 2:55 pm

I really don't know what is wrong with some advertisers. Only the other week here in the UK we had a manufacturer of body lotion advertising their product with a parody of a recovering heroin addict, lonely in a darkened room 'confessing' that she "....started with a small dose, all her friends were doing it". It ended with something along the lines of "try it once - you'll be hooked".

I was astounded. Here is something that blights people's lives, those of their family and friends, victims of drug-related crime, law-enforcement and health professionals who deal with addicts, and the list goes on. Unbelievably stupid choice of subject matter.

This advert is no better. Suicide is way more common than people realise, and there is nothing - not one single aspect of it - that is funny. There really are some things that just shouldn't be made light of.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:23 pm

Plain and simple - I loved this ad. It's awesome.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:48 pm

Discussing at work today and the general feeling is that its wrong. One colleague I didn't mention it to as her husband took his own life leaving three kids not long ago . Thought it best not to discuss it with her around. A few of my colleagues who normally shrug politics and these scandals aside were quite vocal that they found it offensive making money out of suicide.

I think Hyundai should make a sizable charity donation to suicide charities where the ad was broadcast.
 
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 6:53 pm

Quoting OA260 (Reply 25):
I think Hyundai should make a sizable charity donation to suicide charities where the ad was broadcast.

  

I thought it was both interesting and appropriate that the Independent gave the phone number for the Samaritans at the end of their article. You wouldn't see that in the U.S.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 7:47 pm

Quoting OA260 (Reply 20):
They are a cheap rubbish brand anyway .

You say that, but evidently many people don't share your badge snobbery, judging by Hyundai's double-digit growth in sales and its advancing market share. This frenzy, short-lived as I imagine it will be, comes at a time when Hyundai and its sister brand Kia, traditionally also-rans in the UK and European market, are coming of age as major brands.

I can see what they were trying to say, but I can't for the life of me work out how this idea wasn't scotched early on. It seems too risky a gamble for a manufacturer trying to consolidate its mainstream credibility. I'd be expecting its ads to reassure, not to make an edgy statement.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 8:12 pm

Quoting IH8BY (Reply 27):
but evidently many people don't share your badge snobbery

I dont like the brand its got nothing to do about snobbery ! Dont make accusations when you dont know what your talking about. Maybe you are a bit biased to leap to such a defence!
 
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 8:16 pm

Very bad taste, IMO, but if the company really wanted to put that ad out and the channels really wanted to air it, well, I see it as freedom...

I've luckily never been affected by suicide but I'd never make a joke like that to such a wide audience of people, a ton of whom have experienced a suicide in their lives...
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 8:23 pm

Quoting AeroWesty (Reply 26):
Quoting OA260 (Reply 25):
I think Hyundai should make a sizable charity donation to suicide charities where the ad was broadcast.



I thought it was both interesting and appropriate that the Independent gave the phone number for the Samaritans at the end of their article. You wouldn't see that in the U.S.

Why make a donation? All that shows is that Hyundai is trying to placate the folks who are offended.

If they actually wanted to make a donation to suicide charities, they would have already done so.

Don't get me wrong, donating to charities is great, but I've never understood the whole "I'll donate to a charity to right this wrong that I committed" mentality.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 8:25 pm

Quoting OA260 (Reply 28):
I dont like the brand its got nothing to do about snobbery ! Dont make accusations when you dont know what your talking about. Maybe you are a bit biased to leap to such a defence!

You said it was a "cheap rubbish brand" - I felt it was worth making the point that Hyundai is no longer an also-ran in the European car industry and I stand by that concept; in any case their sales growth speaks for itself. I have no connection with Hyundai, I've never owned one, and there's no reason why I should rush to defend them. Nevertheless, I admit I was making assumptions about your comments, I agree the term 'badge snobbery' is antagonistic and I apologise if I caused offence.
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RussianJet
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 8:25 pm

Quoting DeltaMD90 (Reply 29):
I've luckily never been affected by suicide but I'd never make a joke like that to such a wide audience of people, a ton of whom have experienced a suicide in their lives...

People make a great many jokes about suicide on a regular basis, throw-away comments and so on. But, you hit the nail on the head with the audience issue - to actually think it was appropriate to air this to everybody even for a second, yet alone take it all the way through to production etc, is just incredibly foolish and insensitive.
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AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 8:38 pm

Quoting vikkyvik (Reply 30):
Don't get me wrong, donating to charities is great, but I've never understood the whole "I'll donate to a charity to right this wrong that I committed" mentality.

Generally, I'm not a fan of that mentality either. However, the imagery of suicide is a known behavioral contagion, where those already prone to suicide may be tipped over the edge to commit the act after viewing graphic depictions of it.

Hyundai donating to suicide hotlines or other charities which may have to deal with any possible fallout from the ad, would be the appropriate thing to do as a responsible corporate citizen. Some money from their ad agency wouldn't be a bad idea either.
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BMI727
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:10 pm

Quoting Mir (Reply 17):
That argument breaks down somewhat when it comes to advertisements. Unlike TV shows, movies or videos, you normally don't get to pick which ads you see and which you don't.

I doubt you're strapped to your chair though.

Quoting AeroWesty (Reply 18):
If an advertiser can't get people to the point where the product is sold, then it's useless. It's a waste of the ad budget.

If it doesn't keep people's attention, for one reason or another, then it isn't helping anyway.

Quoting AR385 (Reply 19):
Otherwise, why did they pull it?

It has served its purpose. It's controversial and forbidden fruit. Tell people not to watch something and you can bet most people will watch it.

Quoting ltbewr (Reply 22):
To me such ads show a total lack of common sense, sensitivity, ignorance of real life and far too many who won't speak up and say no, this is wrong.

Ok, we can go back to showing the car going, rather slowly, around some corner that isn't nearly as interesting as it looks and then park it in front of a mostly glass house. Just like the 4,528,927 commercials before it.

Quoting OA260 (Reply 25):
Discussing at work today and the general feeling is that its wrong.

How many other car commercials do you discuss at work?

Quoting AeroWesty (Reply 33):
Hyundai donating to suicide hotlines or other charities which may have to deal with any possible fallout from the ad,

What fallout from the ad? You can't seriously think that someone would decide to commit suicide based on a commercial showing someone failing to commit suicide. What's next? Charging people a nickel if they use the phrase "fuck my life"?
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RussianJet
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:12 pm

Quoting BMI727 (Reply 34):
What's next? Charging people a nickel if they use the phrase "fuck my life"?

Sounds good. You owe us a nickel.
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AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:17 pm

Quoting BMI727 (Reply 34):
What fallout from the ad? You can't seriously think that someone would decide to commit suicide based on a commercial showing someone failing to commit suicide.

It's on YouTube. Someone in crisis could just repeat the pertinent parts. You don't know if they would, nor do I. I do know that in some, watching graphic depictions of suicide can lead to suicide. That's a documented medical phenomenon. Deny it with all the nickels you'd like, but it won't change what it is.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:19 pm

Quoting IH8BY (Reply 31):
Nevertheless, I admit I was making assumptions about your comments, I agree the term 'badge snobbery' is antagonistic and I apologise if I caused offence.

No probs   Ive owned cars which would certainly not claim the badge you mentioned. Quite the opposite. Like everything I have brands that I like or I loath. Most from experience and some I just would not trust but that goes for anything from cars to washing machines to luggage.

Quoting BMI727 (Reply 34):
How many other car commercials do you discuss at work?

What we discuss at work depends on whats in the news and what is the topic of the day as is normal in every day life.
 
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:34 pm

Quoting AeroWesty (Reply 36):
It's on YouTube. Someone in crisis could just repeat the pertinent parts.

Hyundai did not just invent a new way of killing oneself. It's pretty clear that anyone who wanted to know could find out. Not to mention that now that the ad is no longer on TV, the only way to watch it is to seek it out.

Quoting OA260 (Reply 37):
What we discuss at work depends on whats in the news and what is the topic of the day as is normal in every day life.

And how many other car commercials become newsworthy like this one?
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AeroWesty
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:42 pm

Quoting BMI727 (Reply 38):
Not to mention that now that the ad is no longer on TV, the only way to watch it is to seek it out.

Dude, myself and others have realized you're simply playing an online persona, so I'm not going to be your enabler on this topic any further. Suicide isn't a subject I'm going to make light of.
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BMI727
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:49 pm

Quoting AeroWesty (Reply 39):
Suicide isn't a subject I'm going to make light of.

Then don't. And I'm not making light of suicide, just pointing out that 1) if someone commits suicide it isn't because of a Hyundai commercial, so there is no tangible negative effect from this ad other than people not liking it 2) nobody on this continent was supposed to see it anyway so it's a bit silly to be offended and 3) the ad is in very bad taste and that's why it basically does it's job as an ad.
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RE: Hyundai Suicide Ad Pulled

Fri Apr 26, 2013 9:58 pm

Quoting BMI727 (Reply 38):
And how many other car commercials become newsworthy like this one?

Many over the years but usually for the reason its smart/funny/conveys a good message. Not by bad taste and ill though out campaigns.

Quoting BMI727 (Reply 40):
1) if someone commits suicide it isn't because of a Hyundai commercial

Agreed

Quoting BMI727 (Reply 40):
2) nobody on this continent was supposed to see it anyway so it's a bit silly to be offended

Wrong ! In this global world of advertising its offensive in many markets even if it does not show there. Plenty of people watch TV over the internet anywhere in the globe.

Quoting BMI727 (Reply 40):
3) the ad is in very bad taste

Agreed.
 
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 2:41 am

Quoting OA260 (Reply 41):
Many over the years but usually for the reason its smart/funny/conveys a good message. Not by bad taste and ill though out campaigns.

You pay more attention to commercials than my friends and I do apparently, but still, there is no such thing as bad publicity.

Quoting OA260 (Reply 41):
In this global world of advertising its offensive in many markets even if it does not show there. Plenty of people watch TV over the internet anywhere in the globe.

I don't think anyone is under the impression that no North Americans would see the ad. My point is that nobody put this in front of me or any other American. Hyundai is not buying ad time and actively sending me this content, I sought it out. And not only did I seek it out, I did so based on an article where the gist of it is "check out this horrible commercial." I cannot honestly be angry with something that was I was not really intended to see. Just like I wouldn't buy Dane Cook tickets and then be annoyed when he spends ten minutes talking about his penis.
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dc9northwest
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 4:00 am

Quoting OA260 (Reply 41):
In this global world of advertising its offensive in many markets even if it does not show there.

Well, most of the ads in Europe and the US would be offensive in many/most parts of the Middle East. I guess they should just stop broadcasting them, huh? They might offend Mahmoud Ahmadinejad.

Yeah... who needs ads anyway?

Quoting BMI727 (Reply 42):
Hyundai is not buying ad time and actively sending me this content, I sought it out. And not only did I seek it out, I did so based on an article where the gist of it is "check out this horrible commercial."

It's a brilliant marketing strategy. Have to agree with that.

British humor is quite dark, anyway... It fits. Should the famous 'dead parrot sketch' be banned too?

I've seen many a commercial with a "broad" with her breasts half-out walking away. Being demeaning to women notwithstanding, the ads were offensive to anyone who ever lost a girlfriend due to a break-up.
 
ATCtower
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 5:08 am

Quoting BMI727 (Reply 5):
This ad is genius.

I agree.

Quoting AeroWesty (Reply 10):
Well that's just stupid. You weren't the one who came upon a neighbor's house with the garage door open, cops in the driveway, a dead body in the front seat, and a hose taped to the tailpipe early one morning as a child.

So because you experienced something you shouldnt have to, a company, a society has to change?

Quoting BMI727 (Reply 14):
You can't finish watching if you don't start, obviously. And a lot of people will watch it, find it in poor taste, and then never watch it again for that very reason, but at least they watched it.

And that is the goal of advertising, to get people to talk about it.

Quoting BMI727 (Reply 14):
What happy ending? He still owns a Hyundai Tucson.

Well played.

Quoting Mir (Reply 17):
That argument breaks down somewhat when it comes to advertisements. Unlike TV shows, movies or videos, you normally don't get to pick which ads you see and which you don't.

Dont know about you but the channel change button works on my tv even when commercials are on.

People have got WAY too sensitive these days and this ad did EXACTLY what Hyundai wanted it to. It got people to watch it and talk about their product. Just because some simple minded, easily offended people cant handle it doesnt debunk the fact that it was a very well played marketing ploy that accomplished exactly what an advertisement sets out to do.
By reading the above post you waive all rights to be offended. If you do not like what you read, forget it.
 
AeroWesty
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 5:27 am

Quoting ATCtower (Reply 44):
So because you experienced something you shouldnt have to, a company, a society has to change?

What on earth does your reply have to do with the context of the post you quoted? Oh right, nothing. I'd been criticized for using the "O" word, if you'd been paying attention.
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vikkyvik
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 6:26 am

Quoting AeroWesty (Reply 33):

Generally, I'm not a fan of that mentality either. However, the imagery of suicide is a known behavioral contagion, where those already prone to suicide may be tipped over the edge to commit the act after viewing graphic depictions of it.

I cannot fault Hyundai for suicides resulting from watching their ad. Just like I can't fault Ozzy Osbourne for the song "Suicide Solution" that supposedly caused a suicide or two.

I mean, geez, how many thousands of ads a day are there with, off the top of my head, speeding, reckless driving, shooting, bombing, murder, maiming, cheating, stealing, lying, etc.? Look at any movie or TV show ad, and you're bound to see quite a bit of that.

Now, if someone gets the final push to end his/her life due to this ad, I think it's grossly unfair to hold the ad responsible. You don't generally live a perfectly normal, healthy, happy life, then see a Hyundai ad, and kill yourself. Obviously this person did not get the help he/she needed, for whatever reason.

And furthermore, the same ad/song/tv show/movie can be interpreted in wildly different ways, and much of that has to do with the person doing the interpreting. So for every person that's driven to commit suicide by this ad (no pun intended), there could be a person who's driven to stay alive.

Note that this is all separate from whether I think the ad is good or bad. I'm perfectly OK with something that may offend me being on TV. Hell, the Big Bang Theory is on like 15 times a day....
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AeroWesty
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 6:38 am

Quoting vikkyvik (Reply 46):
You don't generally live a perfectly normal, healthy, happy life, then see a Hyundai ad, and kill yourself.

Of course not, and that's not what was either stated nor implied. Good try, though. Congrats!
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smittyone
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 2:05 pm

This Holly Brockwell in the article is mad at Hyundai for eliciting an emotional reaction to her own father's death. Well, I am sorry for her loss but the one Holly ought to be pissed at (and I suspect really is pissed at) is her father. She also needs to take some ownership for her ultimately unproductive reaction to a stupid television ad.

We continue to offer people explanations and excuses for their rationally indefensible thinking and behavior instead of confronting it for what it is...and then wonder why it persists. I think the Bible is generally trash, but do like Proverbs 27:17: "Iron sharpeneth iron; so a man sharpeneth the countenance of his friend." If that means reinforcing a healthy level of disdain for the concept of suicide by mocking it over the airwaves then I'm all for it.
 
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DeltaMD90
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RE: Hyundai Suicide Ad Pulled

Sat Apr 27, 2013 3:13 pm

Quoting SmittyOne (Reply 48):
offer people explanations and excuses for their rationally indefensible thinking

Uh, you do realize that most people that commit suicide emotionally can't think rationally? It's like getting mad at someone with mental problems for doing something crazy, or getting mad at a baby for crying. Your anger or calling them greedy or a wuss isn't going to help. It has been scientifically studied too if you don't wanna take my word for it

I'd read into it or get some empathy... I used to think the way you did until I've seen some people I knew (not very well, but enough about) who were war hero (brave) officers (generally smart) and a family man (all of the above showing selflessness) kill themselves, so I'm gonna lean towards the mental problem rather than believing they just changed their character, out of the blue

Your line of thinking doesn't do any good in regards to suicide, so why continue to do so? Why not try to help or say nothing at all?
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