PHX787
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Sprint And SoftBank To Merge!

Fri Jul 12, 2013 2:50 am

Deal announced yesterday and will go in effect today.

SoftBank will buy out a large percentage of stock.

Reportedly the Sprint name will change to SoftBank in the USA but I'm not entirely sure.


Awesome! I hope they adopt some better technology here in Japan, and likewise adapt some good Japanese management skills in the USA.

Masayoshi Son is a class act too.


Now what's to happen to the NASCAR name?   
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jpetekyxmd80
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 3:00 am

Quoting PHX787 (Thread starter):

Reportedly the Sprint name will change to SoftBank in the USA but I'm not entirely sure.

Yeah.. I don't think that is going to happen. They would require an obscene amount of advertising just to say "we're not a bank!" and is a generally bad idea all around.
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Braniff747SP
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 3:14 am

Quoting PHX787 (Thread starter):

Deal announced yesterday

Deal was announced months ago. It happened today.

Quoting PHX787 (Thread starter):
Sprint name will change to SoftBank in the USA but I'm not entirely sure.

Won't happen. It's a stupid name; bad one for a bank, let alone a mobile carrier. Sprint is well established.
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jpetekyxmd80
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 3:22 am

True, this happened in Oct 2012, but finalized now. Where was it 'reported' that Softbank name would come to USA? Does that sound like a good USA telecom name?
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casinterest
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 3:59 am

Quoting jpetekyxmd80 (Reply 3):
Does that sound like a good USA telecom name?

It would be highly stupid to implement such a name for a Telecom company. However they can try to ram it through as a play on "Bank of phones"
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AeroWesty
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 4:06 am

Quoting jpetekyxmd80 (Reply 3):
Where was it 'reported' that Softbank name would come to USA? Does that sound like a good USA telecom name?

I thought they were just going to drop Nextel off their name, but the OP hasn't provided any links for this deal, so who knows what he was reading.
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Braniff747SP
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 5:42 am

Quoting AeroWesty (Reply 5):
drop Nextel off their name

They did, indeed, do that yesterday. It's now just Sprint.
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N328KF
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 1:08 pm

Quoting PHX787 (Thread starter):
Reportedly the Sprint name will change to SoftBank in the USA but I'm not entirely sure.
Quoting Braniff747SP (Reply 2):
Won't happen. It's a stupid name; bad one for a bank, let alone a mobile carrier. Sprint is well established.

SoftBank isn't a bank either. But they will not drop the Sprint name in the US. Note that Sprint is in the process of gradually reducing the dozen or so brands it has operated under in the US. Many people have no idea that they are Sprint customers.
When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' -Theodore Roosevelt
 
sw733
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 1:40 pm

I live about 10 minutes from the Sprint headquarters in Overland Park, Kansas. Big news around here. I think people are just happy that the company is planning to stay in Overland Park. It's a big corporate campus that is quite empty (but beautiful)...I can't imagine what they'd do with the space if Sprint left!
 
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N328KF
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 2:22 pm

Quoting sw733 (Reply 8):
I think people are just happy that the company is planning to stay in Overland Park. It's a big corporate campus that is quite empty (but beautiful)...I can't imagine what they'd do with the space if Sprint left!

Overland Park itself is just one big empty corporate campus.
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Braniff747SP
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 4:57 pm

Quoting N328KF (Reply 7):
SoftBank isn't a bank either.

I know it isn't... but it damn well sounds like a bad one.
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ouboy79
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 5:13 pm

Yeah, could not find one article even suggesting the SoftBank brand would come to the States. Just like what everyone said - dropped Nextel and it is just Sprint now.

Honestly, SoftBank, like others have said, is just a terrible name for a phone company and would destroy decades of brand recognition in the US.
 
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N328KF
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RE: Sprint And SoftBank To Merge!

Fri Jul 12, 2013 5:20 pm

Quoting ouboy79 (Reply 11):
Honestly, SoftBank, like others have said, is just a terrible name for a phone company and would destroy decades of brand recognition in the US.

Indeed, though honestly, the firm has operated under a variety of different primary names:

  • United Telephone & Electric
  • United Utilities
  • United Telecommunications
  • Telespectrum
  • Southern Pacific Communications
  • Sprint
  • GTE Sprint
  • US Sprint
  • Sprint Nextel
  • Sprint


And that's not even accounting for all of the other brands it has operated under, including Virgin Mobile, Boost, Amp, Assurance, Nextel, Clear, Clearwire, etc.
When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' -Theodore Roosevelt
 
Airstud
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RE: Sprint And SoftBank To Merge!

Thu Jul 18, 2013 8:53 am

Is it possible that the OP meant/read that SoftBank will become the corporate name; even if they continue to do business in the US under the Sprint brand name?

I have Sprint as my cell phone carrier. (Which matters to you all.)
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Aaron747
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RE: Sprint And SoftBank To Merge!

Thu Jul 18, 2013 11:43 am

Quoting PHX787 (Thread starter):
Awesome! I hope they adopt some better technology here in Japan

You mean in Tokyo. We don't have any issues down this way - they are blazing fast and holes in the LTE network are getting smaller all the time.
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PHX787
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RE: Sprint And SoftBank To Merge!

Thu Jul 18, 2013 2:59 pm

Quoting Aaron747 (Reply 14):
You mean in Tokyo. We don't have any issues down this way - they are blazing fast and holes in the LTE network are getting smaller all the time.

Ok I'll test you on this when I go to Kansai in 2 weeks 


Why the heck is it taking so long to fix the damn service here?!
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Braniff747SP
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RE: Sprint And SoftBank To Merge!

Thu Jul 18, 2013 5:21 pm

Quoting Airstud (Reply 13):

Is it possible that the OP meant/read that SoftBank will become the corporate name; even if they continue to do business in the US under the Sprint brand name?

Possibly, but still--what would be the point?

Quoting PHX787 (Reply 15):
Why the heck is it taking so long to fix the damn service here?!

This is curious, considering Japan is reputable for being at the forefront of things like this.
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Pellegrine
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RE: Sprint And SoftBank To Merge!

Fri Jul 19, 2013 5:56 am

Quoting Braniff747SP (Reply 2):
Won't happen. It's a stupid name; bad one for a bank, let alone a mobile carrier. Sprint is well established.

Oh yeah. SoftBank is such a stupid name it's been established in Japan for WELL over a decade. The first time I went to Japan in 2002, SoftBank was everywhere. Japanese marketing and culture is very different from American.
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Braniff747SP
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RE: Sprint And SoftBank To Merge!

Sat Jul 20, 2013 6:06 am

Quoting Pellegrine (Reply 17):
SoftBank is such a stupid name it's been established in Japan for WELL over a decade.

I'm talking about the American market here.

And I'm assuming that, in Japanese, the name 'SoftBank' won't have the same connotation as it would here.
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Akiestar
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RE: Sprint And SoftBank To Merge!

Sat Jul 20, 2013 6:15 am

I wonder: since Softbank is a GSM carrier (well, okay, UMTS/W-CDMA/HSPA), will this mean Sprint will also transition from CDMA technology to GSM technology?
 
willzzz88
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RE: Sprint And SoftBank To Merge!

Sat Jul 20, 2013 7:32 am

Akiestar,

No. Sprint just started their network vision program and they are keeping CDMA2000 in their refreshed base stations with LTE. This whole SoftBank Sprint deal is a little weird too me with incompatible technologies but I guess the Japanese like to invest. Why waste money changing technologies?

People who want to use their existing GSM phones use T-Mobile (cheaper, metro) or AT&T (nation-wide) anyways.

Sprint doesn't have that much contracts with firms in the US for global enterprise anyways. They mostly go to AT&T, Verizon (almost all of their smartphones now have GSM capability in addition to CDMA) and T-Mobile.

I guess in the future they will be unified with LTE as usual if they can incorporate Sprint's 1900MHz LTE band in the US to be more global (so far the Verizon, AT&T and T-Mobile AWS LTE band in the Americas is pledged to tbe the roaming LTE band in the Americas).

Maybe SoftBank will get some sense into Sprint's leadership (which has been LACKING for a long time).

[Edited 2013-07-20 00:33:47]

[Edited 2013-07-20 00:34:13]

[Edited 2013-07-20 01:29:01]
 
srbmod
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RE: Sprint And SoftBank To Merge!

Sat Jul 20, 2013 3:39 pm

Quoting Akiestar (Reply 19):

I wonder: since Softbank is a GSM carrier (well, okay, UMTS/W-CDMA/HSPA), will this mean Sprint will also transition from CDMA technology to GSM technology?

With CDMA carriers going to LTE (and ditching their plans to use a rival standard, UMB), there's no need to make such a conversion. SoftBank isn't acquiring Sprint for their spectrum (which was the case behind the recent T-Mobile-Metro PCS merger and the proposed AT&T-Leap Wireless merger), but to gain a foothold in the US. SoftBank was looking to acquire a US cell carrier and if they would have lost out on Sprint, they likely would have targeted T-Mobile or even Verizon (Although that would have been a very expensive purchase, as trying to buy out Verizon or Vodaphone's stake in Verizon would have been in the hundreds of billions of dollars, as Verizon's recent $100 billion offer to buy Vodaphone's 45% stake was rejected by Vodaphone.). The Sprint name will continue to live on in the US, as we're not talking about some small cell company that has limited national visibility.
 
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N328KF
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RE: Sprint And SoftBank To Merge!

Sun Jul 21, 2013 2:49 am

Quoting Akiestar (Reply 19):
I wonder: since Softbank is a GSM carrier (well, okay, UMTS/W-CDMA/HSPA), will this mean Sprint will also transition from CDMA technology to GSM technology?
Quoting willzzz88 (Reply 20):
No. Sprint just started their network vision program and they are keeping CDMA2000 in their refreshed base stations with LTE. This whole SoftBank Sprint deal is a little weird too me with incompatible technologies but I guess the Japanese like to invest. Why waste money changing technologies?

Sprint has the misfortune of having to transition from several different network technologies and brands to just or two.
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