SAS' A330/340 fleet will have a 3 class configuration, and some of the B767 fleet will be reconfigured in a similar manner.
The 3 classes will be;
The Business Class seats on the A330/340 are the same as those used by STAR partner bmi british midland on their new A330s. There are pictures of the SAS seats on their website in the A340 photo gallery, and the bmi seats are pictured here at a.net
I don't think Preben's remark was meant in an unpleasant manner, but Busines Class is a long way out of reach for most of us plebs, and the conditions in steerage are of far more interest!