sfointern
Posts: 1104
Joined: Wed Oct 10, 2001 1:19 am

Rate Or Rank These Slogans Of The US Majors

Thu Aug 09, 2001 1:06 pm

If you'd oblige... am conducting a short advertising study.


American

More room... only on American.

Something special in the air.

Simply the best.

We're American Airlines doing what we do best.



U N I T E D

United for a better journey. (See also: Be United, Feel United, et. al)

U N I T E D IS R I S I N G

Come fly the airline that's uniting the world. Come fly the friendly skies.

Come fly our friendly skies.

Come fly the friendly skies of United.

Fly the MAIN LINE.



Delta

Fly _____ (insert adjective here)

You'll love the way we fly.

We love to fly and it shows.



Northwest

Clearing the way.

Some people just know how to fly.



Continental

Work hard, fly right.

One airline can make a difference.



US Airways

(none currently)

USAir begins with you.


TWA

An American Airlines company =)

We want to be your airline.

We're up to something good.



Southwest

A Symbol of Freedom


America West

Every flight counts.


Alaska

The Last Great Airline
 
Cleco
Posts: 545
Joined: Sat Dec 30, 2000 4:21 am

RE: Rate Or Rank These Slogans Of The US Majors

Thu Aug 09, 2001 1:22 pm

USAir

You're
Still
Allegheny (sp?)
EMBRY-RIDDLE BABY
 
MCOtoATL
Posts: 448
Joined: Sat Sep 25, 1999 12:01 pm

SWA

Thu Aug 09, 2001 1:39 pm

I would say that Southwest's slogan is one of the most popular, as it appears in national magazines, newspapers, and television ads. Granted, I used to live in Atlanta, which SWA does not serve, so we received no regional ads there. But now in Orlando, you see billboards and newspaper ads all the time.

Plus, some of their "sometimes you just gotta get away" TV ads are among the funniest out there.
 
airlinelover
Posts: 5287
Joined: Thu Jun 07, 2001 8:03 am

RE: Rate Or Rank These Slogans Of The US Majors

Thu Aug 09, 2001 1:50 pm

Northwest- Some people just know how to fly! #1

Chris
Lets do some sexy math. We add you, subtract your clothes, divide your legs and multiply
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: Rate Or Rank These Slogans Of The US Majors

Thu Aug 09, 2001 3:21 pm

I've got one that one of the airlines might want to consider:

"Fly Smarter. Fly (insert airline name here)."
 
Guest

RE: Rate Or Rank These Slogans Of The US Majors

Thu Aug 09, 2001 3:25 pm

what about "FlyDangerously - Delta" hahahha! Ok, on a serious note, I cannot stand to fly Southwest Airlines, but they DO have very catchy marketing schemes.
 
aatripleseven
Posts: 296
Joined: Sun Jun 04, 2000 9:20 am

RE: Rate Or Rank These Slogans Of The US Majors

Thu Aug 09, 2001 3:44 pm

Some older slogans:

Southwest:
"Go. See. Do."
"Just Plane Smart"
"Just Say When"
"The Company Plane"

America West:
"What We Serve Is You"
 
D L X
Posts: 11655
Joined: Thu May 27, 1999 3:30 am

RE: Rate Or Rank These Slogans Of The US Majors

Thu Aug 09, 2001 4:03 pm

Actually, Southwest has THE best one:

"You're now free to move about the country."
 
sfointern
Posts: 1104
Joined: Wed Oct 10, 2001 1:19 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 12:19 am

D L X,

That is not their slogan, but an ad gimmick. A good ad gimmick at that!

I like how the TV commercials are consistent with the 'ding' and then that signature phrase.

SFOintern
 
contrails
Posts: 1310
Joined: Fri Oct 13, 2000 11:53 pm

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 12:25 am

Who was it had the slogan back in the 70's, "We're ready when you are"?

And who can forget old Continental's "The proud bird with the golden tail"?

Eastern's "We have to earn our wings every day" was a favorite of mine. NW's "Some peoplel just know how to fly" was a good one too.

I recall the old National having one, but I can't recall it.






Flying Colors Forever!
 
heavymetal
Posts: 4442
Joined: Fri May 08, 2015 3:37 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 12:28 am

United's "Fly the Friendly Skies" is about the closest thing to a household phrase that's going...(right up there with Coke is the Real ______)...

Trivia: Anyone remember Pan Am's last big slogan?










Answer: You Can't Beat the Experience
(having flown Pan Am is those sad final days, I can tell you it was pretty easy to beat the experience!)
 
Braniff727
Posts: 656
Joined: Sat Sep 23, 2000 2:25 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 2:11 am

I liked United's Rhapsody in Blue marketing scheme, "Reddedicated to giving you the service you deserve. Come fly the friendly skies."

Northwest's "Clearing the Way" hasn't seem to taken off. They announced it in one of their company newsletters last summer, but it has yet to appear.

I also like the Southwest "You are now free to move about the country."
Climbing
 
searpqx
Posts: 4173
Joined: Thu Jun 29, 2000 10:36 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 2:20 am

My two all time favorites:

Continental's
"Proud bird with the golden tail"

Eastern's
"The wings of man"
"The two most common elements in the universe are Hydrogen and stupidity"
 
USAIRWAYS321
Posts: 1705
Joined: Wed Jul 11, 2001 4:31 pm

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 2:29 am

SFOintern---You left out the most recent TWA slogan: One Mission. Yours.
That's a good one

US Airways does have a "quasi-slogan" in: DESTINATION: (insert reason for travel here) such as
The Big Picture
Personal Space
Time Out
Incommunicado, etc.

My fav slogans are:
USAir-USAir begins with you.
Continental-Work hard, fly right.
jetBlue-Somebody up there likes you.
Spirit-Catch The Spirit
 
D L X
Posts: 11655
Joined: Thu May 27, 1999 3:30 am

SFOIntern

Fri Aug 10, 2001 2:37 am

SFOIntern, define a slogan. That catchphrase appears in ALL of WN's commercials. Most of these other phrases do not appear everywhere in other airlines' ads.
 
777gk
Posts: 1488
Joined: Mon Jun 19, 2000 3:04 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 3:18 am

You can't forget Continental's older "More Airline for your Money", but it wasn't that great.

Here are my favorites:

CO- Work Hard, Fly Right; The Proud Bird with the Golden Tail; and We Move our Tail for You.

NW- Some People Just Know How to Fly; Come up where the living's beautiful

DL- You'll Love the Way we Fly; On top of the World
(I think DL was We're Ready when You Are, but I am not certain of that)

UA- Come Fly the Friendly Skies; The largest Airline in the Free World

AA- (the jingle) "We're American Air-Lines, Something Special in the Air..."

TWA- The Most Comfortable Way to Fly

Western- The ONLY way to fly

British Airways- To Fly To Serve; It's nice to have you with us; The World's Favourite Airline

Lufthansa- People Expect the World of Us

Eastern: The Wings of Man; America's Favorite Way to Fly

QANTAS- The Australian Airline

KLM- The Reliable Airline

And of Course (who could forget):

National Airlines' Fly Me campaign.
 
modesto2
Posts: 2669
Joined: Sun Jul 16, 2000 3:44 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 3:41 am

I've always liked Delta's old slogan:

"We love to fly and it shows."
 
RWally
Posts: 541
Joined: Sat Nov 20, 1999 10:28 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 4:47 am

1.) More room...only on American.
2.) Something special in the air.
3.) An American Airlines company.
4.) Fly _______ (insert adj.)
5.) Work hard, fly right.

RWally

Does "UNITED IS SINKING" count? If it does, that's number one.  Big grin
 
dragon-wings
Posts: 3907
Joined: Fri Apr 06, 2001 4:55 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 5:19 am

I like American's slogan "Something special in the air" and Southwest's "A symbol of freedom" slogan
Don't give up don't ever give up - Jim Valvano
 
avion
Posts: 2126
Joined: Tue May 18, 1999 1:28 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 5:20 am

US Airways does have a slogan:
"Some airlines will upgrade your seat, we upgraded the entire airline"

Tom
 
SESGDL
Posts: 2614
Joined: Sat Jan 13, 2001 6:25 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 5:22 am

I LOVE Delta's, "On top of the World."
 
penguinflies
Posts: 932
Joined: Thu Apr 06, 2000 12:00 pm

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 7:25 am

The one that had the most impact on me was TWA's:

One Mission: Yours.

 
Guest

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 7:33 am

NW: "Some people just know how to fly right!"
 
sccutler
Posts: 5567
Joined: Thu Jan 27, 2000 12:16 pm

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 7:41 am

You'll like flying Braniff style.

Also, always LOVED EA's "The Wings of Man."
...three miles from BRONS, clear for the ILS one five approach...
 
chepos
Posts: 5938
Joined: Sat Dec 02, 2000 9:40 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 7:52 am

Slogans of the past were the best .
My fav are the one from Eastern and National but my fav one right now is from
-Continental
-Work Hard, Fly Right.
Chepos
Puerto Rico
Fly the Flag!!!!
 
sfointern
Posts: 1104
Joined: Wed Oct 10, 2001 1:19 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 8:42 am

DLX,

I understand that advertising may be hard for engineer types to understand. =) (My roomate was an engineer).

Anyhow, that catchphrase is only used in the TV and Radio campaigns... A slogan is a broader tool used macro-platform. We're talking printed materials, annual reports, etc.

So this is just me being nitpicky. But unofficially, yes, "You are now free..." is a de facto slogan because it is recognized so well.

SFOintern

- Continental is ready when you are. (Phil Bakes)

- Lufthansa. Up where you belong.

U N I T E D for a better journey.
 
Prinair
Posts: 621
Joined: Thu Dec 02, 1999 7:28 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 8:56 am

Some old favorites-

British Caledonian Airways -

"We never forget you have a choice"


Eastern Airlines -

"We have to earn our wings every day"


Republic Airlines -

"Nobody serves our republic like Republic"
PRINAIR : Puerto Rico International Airlines
 
rominato
Posts: 258
Joined: Sat Nov 27, 1999 12:18 pm

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 10:49 am

the BEST one was from the BEST airline:

Western Airlines: The ONLY way to fly.
 
747buff
Posts: 676
Joined: Thu Jan 11, 2001 3:05 pm

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 11:02 am

NW-

"People who know go Northwest Orient"
"The world is going our way"
"Look to us"

DL-

"Delta gets you there" (After several Delta flights landed at the wrong airport, wags changed it to "Delta gets you close".)

Now here's a real crack up:

Continental (from a 1986 timetable)-
"We don't just save you money. We save your sanity."



At Eastern, we earn our wings every day!
 
Guest

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 11:11 am

OZ:
Go-getters go Ozark
We make it easy for you
Up there with the biggest
US:
USAir begins with you
YX:
The best care in the air
TG:
Beautiful Thai
 
desertjets
Posts: 7570
Joined: Fri Feb 18, 2000 3:12 pm

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 11:27 am

The two that stick the most in my mind... especially since I was a kid are:

Come fly the friendly skies of United

We Love to fly and it shows
Stop drop and roll will not save you in hell. --- seen on a church marque in rural Virginia
 
D L X
Posts: 11655
Joined: Thu May 27, 1999 3:30 am

RE: Rate Or Rank These Slogans Of The US Majors

Fri Aug 10, 2001 4:43 pm

". But unofficially, yes, "You are now free..." is a de facto slogan because it is recognized so well. "

Is that a round about way of acknowledging my being correct?  Big grin
 
sfointern
Posts: 1104
Joined: Wed Oct 10, 2001 1:19 am

D L X

Sat Aug 11, 2001 12:01 am

You engineer types! =)
 
US Air/TWA Fan
Posts: 124
Joined: Fri Mar 09, 2001 4:47 pm

"Fly The Friendly Skies Of United" Is The Best.

Sat Aug 11, 2001 1:39 am

The slogan "Fly the friendly skies of United" is the best of all time. "Rising" sux and had bad timing...UAL was going through customer service nightmares at the time.

Delta's "We love to fly and it shows" may be 2nd best...

In 2001, none stands out as being very great...

US Airways should get a slogan...they need one. Wait...isn't US Airways...."We want to be your airline"
or "the airline of choice"? Something like that...
 
contrails
Posts: 1310
Joined: Fri Oct 13, 2000 11:53 pm

RE: Rate Or Rank These Slogans Of The US Majors

Sat Aug 11, 2001 2:08 am

Who had "We're going your way"?
Flying Colors Forever!