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Why Doesn't CO Go 3 Class?

Sat Aug 11, 2001 10:02 pm

All ailines it seems have 3 classes but CO. CO's BusinessFirst is the same as AA and UA's Business. Why won't CO get something better than BusinessFirst, like full sleeper seats like on UA 777's and put the BusinessFirst seats in a business section?
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RE: Why Doesn't CO Go 3 Class?

Sat Aug 11, 2001 11:42 pm

Businessfirst has gained top markings and recieved several awards.
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RE: Why Doesn't CO Go 3 Class?

Sat Aug 11, 2001 11:50 pm

Bizfirst is very popular; they sell their seats without problem. I'd like to see them add a class between economy & businessfirst. But I don't think that'll happen either.
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RE: Why Doesn't CO Go 3 Class?

Sat Aug 11, 2001 11:50 pm

Our BusinessFirst product is better than AA or UA could ever dream of having. We offer first-class amenities, service, meals, and quality while retaining a price tag a step down from other carriers' first-class.

And guess what else? We are making money. AA and UA aren't.
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RE: Why Doesn't CO Go 3 Class?

Sat Aug 11, 2001 11:58 pm

Don't forget about Delta, Northwest, USAirways (except A330), Alitalia, Hawaiian, and numerous other airlines who only offer a two-class product.

United and American both configure their 767s as 2-2-2 and 777s as 2-3-2 while Continental is set up 2-1-2 and 2-2-2, respectively. Please help me, I don't see how Continental is the same in that respect.
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RE: Why Doesn't CO Go 3 Class?

Sat Aug 11, 2001 11:58 pm

Delta also did the same thing with their BizElite product. They actually did have three classes, but combined business and first into one. I liked it a lot when I was in it, too.
A woman drove me to drink and I didn't have the decency to thank her. - W.C. Fields
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RE: Why Doesn't CO Go 3 Class?

Sun Aug 12, 2001 3:35 pm

Every class of service requires additional cost. By combining your two premium products into a superior biz product, it's a no-lose situation.
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RE: Why Doesn't CO Go 3 Class?

Sun Aug 12, 2001 10:01 pm

Besides, Business First on CO has plentiful legroom and very comfortable seats. Why bother going to a more premium product and waste more money?
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RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 1:03 am

I agree, why should CO go to 3 classes. I have never flown CO's BuzFirst, but have flown on DL's BusElite. From what I have heard and read, both are pretty close in the service aspect. Delta's BusElite is so much better than there previous Bus. Class.

I had a chance to fly CO from LAX-HNL (DC10) after a catering truck punched a hole in the side of the Delta Tristar I was supposed to take to the islands. Even though it was coach and on a DC10, the flight was really good and great service.
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RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 1:34 am

NW only offers two classes, too, correct?
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RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 2:15 am

Yes, NW only offers two classes. Did any of you ever fly Delta's old Business class or old First Class (intl) products? What were they like? I have only flown BusinessElite, and I must say...the seats were great. I believe that DL BizE has more legroom and seat pitch than BizFirst as well. I have heard that AA's business product is the worst out of the six us majors. There was an airline rating site that had star ratings of each airline and star ratings of their classes of service. DL's BizE got 5 stars for the seats, AA got three. AA and United got 3 stars overall, while DL, US, and CO got 4.
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RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 6:03 am

The US Economy is stalled out right now, and, depending on who you believe, for the foreseeable future.

I know a lot of business people are lucky to get even Bizfirst these days...

CO has made a few smart decisions lately....waiting until the money is flowing again to start a first class is one of them.
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RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 6:28 am

Airbus380, Have you ever flown BusinessFirst?? CO's BusinessFirst is nothing like United or American's Business Class. The food, service, seats, and legroom are far superior. It is exactly as the name states, a hybrid of Business and First Class.

RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 11:54 am

Well, I have flown on AA's First Class Cabin to LHR.

It is a superior product. In fact, it compares favorably to the premium products of the industry leaders in this market segment, Cathay and Singapore. (FYI, I have also flown Cathay in first class.)

From my experience, I can confirm that AA sells a great number of these seats. For AA, therefore, first class is a profitable proposition. I doubt the same was true for Continental before it decided to eliminate its first class product.

As for Business First, there isn't that much of a difference between it and AA's and UA's enhanced business class product. Both now offer the same pitch and recline as Continental does.

Furthermore, AA has improved its food service in Business. As a result of a decision to provide each and every First Class Passenger with their first choice in entrees, they now cater their Business Cabins with at least two of the entrees featured in First Class.

In light of these enhancements, Continental's BusinessFirst product is no longer that extraordinary. Since Continental introduced their BFirst product, not only has the level of business class on AA and UA improved, but so has the level of their first class. Both AA and UA now offer a "suite" seat in first class. In conjunction with those changes, AA and UA responded to their chief international competitors (i.e., BA, Cathay, etc..) by enhancing their business class products.

One of AA's main competitors BA now has a fully-flat seat in Business Class. That appears to be the next wave in business class improvements. When AA and BA begin codesharing and revenue-sharing on specific routes as part of their alliance, AA will probably upgrade its business class product so that it matches BA's, since both carriers will be marketing their flights to/from Heathrow as if they were one carrier.

Continental has yet to respond to AA and UA's improvements in their business class products. It remains to be seen whether they will be the first or last US carrier to implement a BA-type business class product. Personally, I doubt they will meet the competitive challenge, since they do not operate as many 777's as BA, AA, or UA. While one could try to cram BA's business class product into a 767, it works better within the spatial and financial envelope of a 777.
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RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 12:12 pm

We are making money.

I don't care if we start installing harness seats up there, as long as the financial reports stay in the black, I'm happy.
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RE: Why Doesn't CO Go 3 Class?

Mon Aug 13, 2001 12:16 pm

I had a meeting with a VP at Continental a few months ago and we briefly addressed the 3 class versus 2 class issue. Without going into specifics about the revenues and costs generated and saved respectively, I can confidently state that Continental's long term strategy would not be conducive towards 3 class operations, in regards to fleet planning, product development and revenue/yield management. Don't hold your breath for CO to launch a 3 class product because it won't happen as long as the current management is around.

Delta on the other hand......  Smile
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