United has many old F seats from 36+ 747-400s and some 777s in the warehouse that have been replaced with First Suites.
These seats are similar to United Business seats, but have near-flat recline, are designed for 64" of pitch, and have a little more luxuries (burr-wood paneling, wider seat, Personal Video System).
Why not make use of them? I think. There could be an even more enhanced Business section with 64" pitch instead of 55", and wider 2-2-2 seating.
As United likes the "Plus" gimmick, this section would be called Business Plus.
It would replace the first two rows of Business on the 777 with 2-2-2 (which already have an extra 5" of room), and the upper deck of the 744 with 2-2 config. The upper deck already feels pretty exclusive, and is the preferred place to sit for Business passengers.
Full-fare Business passengers would be placed here first.
The regular United First seat (now found only on 767-300 International Aircraft):
767-300 International First Class flights would be rebranded United Business Plus.
You have a premium section for every class. Imagine...
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