AA Teams Up With Swissair/Sabena...

Tue Jun 22, 1999 8:19 pm

Hot off the press...

AA announced a cooperation with swissair and sabena
on routes to europe? Could this be a move away from oneworld? If you wanna read the full story go to the news section of :-)
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Joined: Thu May 20, 1999 6:04 am

RE: Oneworld

Tue Jun 22, 1999 10:15 pm

Not at all - infact i suspect that swissair will, and possibly Sabena, join oneworld. Swissair joined up the Qantas frequent flyer program at the start of the year - and i have suspections since then. I don't know how interested oneworld is in Sabena, but, it would mean still a bigger network and they are not really at threat to any exisiting oneworld carrier. To my knowelge, correct me on this one if im wrong, swissair is also a member of the Cathay and British Airways programs too - so it seems like the next logical step. It would seem that qualifier is dead. Singapore Airlines abandoned the group, and has signed up with almost all of the Star alliance frequent flyer programs, and now with Delta gone, well, really, if they don't move towards someone they are going to be left on their own. As far as swissair is concerned, although i would like to see swissair in star for my own personal benifit, the competition with Lufthansa is far more serious than swissair is with British Airways. And given that oneworld does not have a carrier located centrally in europe, it would be a logical development in the oneworld network. Sabena, which I am sure swissair would lobby hard for to be included(can i bring my little brother along) would be just an added bonus. Swissairs premium image too is also a big plus. After all, price a swissair flight to europe from the USA in low season to a destination other than switzerland, so you are competing with mainstream europian traffic, and see just how much more expensive swissair can be. Certainly, they would consider themselves the elite.

What does this mean for Star. Well, i think they should seriously have a talk with Virgin. Virgin seems to be the airline that does things differently, and its character doesn't seem like one who is enthusiatic about frequent flier programs with other big major airlines - however, its north atlantic network would nicely complete the picture. I don't know how fussed UAL would be over this, undoubtably they would argue that they also fly major routes to the UK, however, i think Virgins customer is a different customer to that of UAL, and, if it ment losing frequent flyer points, is more likely to chose British Airways and thus oneworld. So really, it would be almost like a counter move - Swissair gives oneworld the centre of europe, and Virgin could give star some more presence in the British market, which would also likely boost Lufthansa europian traffic. It should be pointed out, that London is the biggest city in Europe.
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Joined: Fri Jun 18, 1999 11:16 pm

RE: Oneworld

Wed Jun 23, 1999 12:53 am

I'm confused. Doesn't DL have codeshare agreements with Swissair and Sabena? How will a person determine if they're DL, SN, AA or SR?
Posts: 147
Joined: Fri May 28, 1999 4:12 am

RE: Oneworld

Wed Jun 23, 1999 12:57 am

I agree with "Lufthansa". Observing Finnair in my home country, they teamed up with Oneworld without cutting their codeshare ties with SR, SN or OS/VO (if the Austrians are Qualiflier airlines any longer, I don't know)

AY has added cooperation and codeshare flts to ZRH and BRU. The DL codeshare to JFK and SFO is gone though.

Jan-Erik Andelin
MD80 International Forum
Posts: 10
Joined: Sat Feb 06, 2010 8:32 pm

RE: Oneworld / AF

Wed Jun 23, 1999 1:18 am

I don't for one moment think that SR will get into any codesharing or alliance relationship with AF. SR has spent a large amount of time and money sorting SN out and they understand also that the gallic mentality is not one that particularly lends itself to the image SR tries to maintain. You watch just how frequently AF (or the ATC in France) are on strike!

SR argue that they will maintain the DL codeshares for the present but the build up of AA codeshares is a significant step. It sounds as though things could move quite fast during the rest of the year on that front. Expect more direct AA flights to ZRH soon plus many SR AA codeshares in the USA.

If SR eventually joins oneworld, expect (at the very least) SN and OS to join too. The SN connection is getting stronger all the time (Project Diamond) and won't be dropped. And I can't see OS wishing to jump ship to be swallowed up by LH and co in Star.

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Joined: Wed May 19, 1999 12:31 am

RE: AA Teams Up With Swissair/Sabena...

Wed Jun 23, 1999 5:32 am

LSZH, you are so right...
It seems that you are an insider, since you know about "Diamond". My father is involved in the project and is likely to move to Zurich.
I can't say more cause as you probably know, it is quite a secret what will happen.
Anyway, I knew about the AA thing, but now, I am in the dark about the future. SR and BA won't match, that's for sure...
Oh, Sabena has unveiled a knew uniform: OUTSTANDING!

RE: AA Teams Up With Swissair/Sabena...

Wed Jun 23, 1999 6:00 am

I read in the press release that Delta will keep all its partners....does that mean that Air France is going to become part of Qualifier?

RE: AA Teams Up With Swissair/Sabena...

Wed Jun 23, 1999 7:58 am

Wherever SR goes, SN will go too. SR owns 50% of SN and i do not see them in two different alliances.... As for Virgin joining the STARalliance, dunno. Some of the current members have codeshare agreements with British Midland and i would not be surprised if they were to join. Same goes for Mexicana by the way.... Also, SR is not partner in the frequent flyer programs of BA but was with CX -as with NH, SQ, MH, IW and the Qualiflyer members

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