If Roots Air was deemed a suitable name for a quality airline, then Zellers Air would be a strangely logical choice if a commercial alliance could be formed.
Think about it. Zellers doesn't use an apostrophe, so it's bilingual. You could collect points with each ticket purchase. You could even have a big, red Z on the tail as a unique logo, and save money on uniforms by giving all the checkers, gate agents and flight attendants a smock to put on over their street clothes.