I'm not bashing United per se, but I do think that airlines in general have gotten too caught up in flashy gimmicks and high-tech wizardry and have forgotton about "customer service." Take a poll of 100 frequent flyers and ask which they'd rather have, kick-butt graphics at the gate or better inflight service. Some of us actually PAY for our tickets, you know, and quite frankly, I would rather my $400 go towards making me more comfortable instead of wowing me at the gate! If airlines can afford to redo their gate podiums with signs that tell you the barometric pressure at your destination and the pilot's cholesterol level, surely they can afford to serve you more than just a sack lunch on a 2.5 hour flight! And, finally, I HAVE experienced United's inflight service in the past few months, and given my level of expectation, had no major complaints.