Why? Airlines Buy Full Page Ads But....

Mon Sep 03, 2001 1:22 am

But then they fill the full page ad with prices that are not the least bit reasonable?

BA offering USA to London for 400 each way based on round trip when if you checked the net it was way cheaper?

And NWA offering US and Asian prices that are far more expensive if you check their web site or Orbitz or Qixo.

It just seems like a waste of a ton of money to quote prices that arent usually their best.

But you guys are the experts so explain this one to me.

Posts: 9973
Joined: Mon Apr 23, 2001 10:12 pm

RE: Why? Airlines Buy Full Page Ads But....

Mon Sep 03, 2001 1:52 am

Airlines will usually put their lowest possible prices in an ad. For that price, there will be only one or two seats on any flight for a limited number of flights. Unless you are the lucky one, you will get a higher price.
If the price you get on the web is lower, the airline published their normal price in the ad, and you got a discount for some reason (weekend fare for example).
I wish I were flying
Posts: 147
Joined: Wed Apr 11, 2001 1:02 pm

RE: Why? Airlines Buy Full Page Ads But....

Mon Sep 03, 2001 5:26 am

Ad prices are normally the lowest published fare the airline sells, and are available through travel agents and airline reservations. Internet specials are usually cheaper because a) they are often last minute fares to fill the plane and b) they usually are available only via the internet and must be booked online, so there is no need to recover commission costs, labor hours, printing costs etc...
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Joined: Sat Jul 24, 1999 6:10 pm

RE: Why? Airlines Buy Full Page Ads But....

Mon Sep 03, 2001 7:06 am

All BA ads are one way fares to London based on RT purchase. When the promo first came out the ads in NY said something along the lines of "Europe for as little as $139" which was the one way fare without taxes, fees and charges. False advertisement? Nope, just read the fine print and you will realize your not going from Los Angeles to Istanbul or Rome for $139.

BA doesnt have special online fares, the announcement on the telephone says "You MAY find lower fares on our internet site at www......." but thats not the case 99.99% of the time. They just say that to reduce the telephone traffic. Its usually better to talk to an agent because we can tell you why the lowest fare for Friday is $12,000 when the lowest fare on Thursday is $361.

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