A flawed business model?
Hmmm. Well considering last June when I ran into a couple of WHQ Yield Management boys, they claimed that Shuttle is one of the "top strengths" of UA (financially), which almost led to an east coast version of UA Shuttle. They said, however, that a few Shuttle cities would be cut and some "tweaking here and there", but definitely "our domestic strength is in our west coast and Shuttle operations."
And pray tell, 3 yrs ago in FA training in Chicago, we had a mandatory tour of ALL WHQ facilities where at the Operations Department they told us the reason why so many FAs were (then) being assigned to the NY, DC, PHL, Bos, and EWR bases, was ....drum roll, please....the soon-to-come east coast United Shuttle!
It never happened.
Again, and I must emphasize, I don't have a problem with UA ceasing unprofitable operations. My problems with UA management is that they simply NEVER seem to know how (or even try) to make certain operations work. I swear it almost seems as though they've fired all market analysts and yield specialists long ago. There seems to be a lot of lack of planning and random trial and error activities going on during the past year and a half. We're dealing with people who have zero idea what to do in airline management. The events during the summer of 2000 made this fact very obvious.
You know it's bad when my supervisors are no longer putting on that fake smiley, professional demeanors that they used to. Two of 'em just yesterday were literally laughing at the bizjets venture saying that things are just a bad "comic strip" at UA nowadays. Apparently, bad morale has hit them as hard as it hit us.