rooinc
Posts: 117
Joined: Wed Jul 11, 2001 9:38 am

Why Did USAir Switch To USAirways?

Fri Oct 05, 2001 4:02 pm

I know they did it a few years ago, just wondered why?

--TJ
 
jwenting
Posts: 9973
Joined: Mon Apr 23, 2001 10:12 pm

RE: Why Did USAir Switch To USAirways?

Fri Oct 05, 2001 4:19 pm

I believe they got some really bad press after an accident or incident involving one of their aircraft, leading to a lot of people loosing trust in the name. Don't know if the bad press was warranted or not, but the damage was done.
I wish I were flying
 
RealHigh
Posts: 924
Joined: Sun Jul 02, 2000 7:09 am

RE: Why Did USAir Switch To USAirways?

Fri Oct 05, 2001 4:24 pm

Image
 
Fleet Service
Posts: 473
Joined: Wed Apr 12, 2000 11:58 am

RE: Why Did USAir Switch To USAirways?

Fri Oct 05, 2001 5:16 pm

Also a result of their close relationship at the time with British Airways.
Yes, I actually *do* work for an airline,how about you?
 
contrails
Posts: 1310
Joined: Fri Oct 13, 2000 11:53 pm

RE: Why Did USAir Switch To USAirways?

Fri Oct 05, 2001 8:27 pm

It was a marketing ploy, dreamed up by the Wolfman. It cost the company millions to repaint the planes. I bet they wish they had some of that money right now.
Flying Colors Forever!
 
Guest

RE: Why Did USAir Switch To USAirways?

Fri Oct 05, 2001 10:46 pm

"USAir" is so much easier to say...so I still call 'em that
 
Ryefly
Posts: 1324
Joined: Wed Jun 21, 2000 7:56 am

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 12:46 am

It was part of their plan to come accross as a global airline rather then a regional carrier as it expanded its international service, fleet, and invested in a new paint scheme.
 
goingboeing
Posts: 4727
Joined: Sat Dec 04, 1999 1:58 am

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 1:14 am

"USAir" is so much easier to say...so I still call 'em that

So do controllers.

 
DELTA777
Posts: 637
Joined: Tue Mar 07, 2000 6:34 am

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 3:11 am

US Air changed their name to US Airways a couple years ago becouse of the bad image of a crash near Pittsburgh. Also, becouse they were in a very close partnership with British Airways, and US Airways and British Airways would sound better than US Air and British Airways. But British Airways dropped them for American and then US Air sued them.... blah blah blah. Thats all another story.

D E L T A 7 7 7
 
SouthRebels
Posts: 166
Joined: Sat Dec 30, 2000 3:31 am

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 3:35 am

ValuJet ---> AirTran
 
DC-10inLB
Posts: 136
Joined: Mon Aug 21, 2000 5:48 pm

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 4:50 am

It was all about image development. They wanted to upmarket as well as give it more of an international sound and appeal.
 
bizjet
Posts: 264
Joined: Fri Nov 19, 1999 10:08 pm

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 5:11 am

Delta777:

Actually the switch to US Airways came after the carrier split up with British Airways.

When Wolf took the helm of the airline, he wanted to transform its image from a regional east coast carrier to an international flag carrier. The US Airways name, logo, and paint scheme, are all world class. He beefed up transatlantic service and improved service levels across the board.
 
penguinflies
Posts: 932
Joined: Thu Apr 06, 2000 12:00 pm

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 6:34 am

Wasn't it because of one crash, but five crashes in five years?

And also they figured their competition is Airlines, unlike the regionals whom use Air. (Air Wisconsin, Comair, Air Midwest, AirTran, Air Bob, Air defunct).

Many larger carriers use Airways and Airlines (United Airlines, South African Airways, British Airways).

It's all about the power and the marketing. And didn't they also at that time come out with their new paint scheme?
 
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yyz717
Posts: 15689
Joined: Mon Sep 10, 2001 12:26 pm

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 6:53 am

The new livery & name was an attempt to move the airline 'upmarket'. image remaking.


I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
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spinkid
Posts: 1347
Joined: Fri Jul 20, 2001 5:59 am

RE: Why Did USAir Switch To USAirways?

Sat Oct 06, 2001 8:57 am

I agree with Penguinflies, it wasn't just one crash, it was several crashes over a few years time. I know a lot of people that took to calling them US SCare.

I think that was a big reason for the name change.