Ryanair have had their bums smacked by the Advertising Standards Authority. They've gone too far.. No, they haven't suddenly won a new flight route to Australia, but they have seriously offended 3 members of the public with their latest advert.
Ryanair offered two return flights for £69 in the regional press under the headlines "Blow Me! (These fares are hard to swallow!) and "Satisfaction Guaranteed!"
Each advert featured two pairs of feet, one pair on top of the other. I wish I'd seen them. Of the people who did have that pleasure, three miserable sods complained.
Seeing Red: What really pisses me off is that in order to see the sexy side of phrases like 69, hard to swallow and satisfaction guaranteed they have to have as 'so-called' dirty a mind as the genius who dreamt up the ad in the first place!!!
The Advertising Standards Authority considered the innuendos about oral sex likely to cause "serious or widespread offence" and asked Ryanair not to repeat the campaign.
Ryanair said the advertisements were published to coincide with Valentine's Day, which was a celebration of relationships, and were intended to be humorous within that context. Good on you Ryanair. And to the 3 prudes who complained I can only say go get a sexlife!!!
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