When I flew Virgin to SFO earlier this year I asked for a coke and was given a Virgin cola (makes no odds to me)
The only Virgin content on the inflight entertainment was on the audio whre a couple of channels had been provided by virgin radio (no longer part of the virgin group) Apart from that all entertainment was the same as any other airline.
All virgin companies are operated independantly and there is very little cross marketing.
"We are the warrior race-Tough men in the toughest sport." Brian Noble, Head Coach, Great Britain Rugby League.