Just an article from the Mail On Sunday...
Airtours to take off as MyTravel
Jeremy Skidmore, Mail on Sunday 14 October 2001
AIRTOURS is to change its name to MyTravel, an internal document reveals. Going Places and Travelworld shops will be rebranded MyTravel next month.
In February, the company will seek shareholder approval for the name change to take effect next spring. The airline, Airtours International, will also be rebranded, with the Airtours name kept only for the company's mass-market tour operation.
The document, circulated to a handful of managers and obtained by Financial Mail, says: 'Airtours plc no longer conveys the size and scope of our group of companies.' The company inherited the name MyTravel after last year's £240m purchase of US company TSI, but until now it was expected to be used only as a sub-brand of Airtours.
Still don't know what "rebrand" means, will the airline remain as Airtours or not?
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