by738
Posts: 2553
Joined: Wed Sep 20, 2000 7:59 am

Airtours To Be Rebranded?

Fri Oct 19, 2001 6:49 am

I read on Airliners Daily news that the Airtours group and Airtours International were to rebranded from next year ?
Anyone know anything about it ?
 
Demoose
Posts: 1891
Joined: Thu Mar 08, 2001 8:06 am

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 6:54 am

I've heard that Airtours will be rebranded "MyTravel" in the near future. This includes the airline, holiday firm etc. Not heard much else about it.

DEM
Take a ride...fly across the sky
 
Guest

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 6:56 am

AIH are a part of the My Travel group, their logos are plastered over most airports - nice big one at BHX  Smile/happy/getting dizzy Looks like someone BIg in the airline industry got their hands on MS Paint again - like the ppl who designed the TUI livery.
 
LYNDON
Posts: 125
Joined: Wed Aug 22, 2001 6:45 pm

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 7:56 am

100% at moment that the airline will not be re-named MY TRAVEL.All other parts of the group will be though.A decision will be made in feb 2001.At the moment looks like we will adopt the name of our sister airline Premair.If i hear anything new ill post it here.
 
karliboy
Posts: 253
Joined: Fri Oct 12, 2001 2:19 am

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 8:01 am

yep... the airline will not be rebranded as my uncle is a man in the know i believe...mr crossland!
 
CX Flyboy
Posts: 6068
Joined: Sun Dec 26, 1999 6:10 pm

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 11:55 am

Why do they even need to rebrand it? People know the Airtours name and know it for having a safe record.
 
Guest

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 3:44 pm

Having flown DK=Premiair a few time, I guess a more appropriate name will be

PREMITIVEAIR
 
gkirk
Posts: 23350
Joined: Thu Jun 15, 2000 3:29 am

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 7:22 pm

Wouldnt it be better to rebrand Premiar as Airtours seeing as Airtours own them (I believe).
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
2000first
Posts: 162
Joined: Sat Oct 13, 2001 11:50 pm

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 8:01 pm

I hope they dont make some disasterous livery change like Britannia! Their new colours (or should that be "colour"  Smile ) are just AWFUL and sooooooooooooo boring! what does everyone else think?
 
VS744
Posts: 659
Joined: Mon Aug 06, 2001 9:22 pm

RE: Airtours To Be Rebranded?

Fri Oct 19, 2001 9:23 pm

Britannia colours = Korean Air + Dodgy Orange
 
User avatar
yyz717
Posts: 15706
Joined: Mon Sep 10, 2001 12:26 pm

RE: Airtours To Be Rebranded?

Sat Oct 20, 2001 1:05 am

Airtours is a perfect name....I can't believe they would want to give it up.

Hopefully they won't change the livery....the Airtours/Premiair livery is very smart. Colourful as you would expect from a charter airline but also well known & recognizable.

I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
karliboy
Posts: 253
Joined: Fri Oct 12, 2001 2:19 am

RE: Airtours To Be Rebranded?

Sat Oct 20, 2001 2:41 am

it's a shame that Britannia has to be saddled with a sister airline like Hapag-Lloyd! For a charter airline Britannia are excellent, whereas Hapag-Lloyd are OK, but nowhere near as good as BY...what do you all think?

regards
karl
 
lmml 14/32
Posts: 2358
Joined: Tue Jan 30, 2001 2:27 am

RE: Airtours To Be Rebranded?

Sat Oct 20, 2001 2:50 am

My Travel ?!?!?!
What kind of name is that for an airline? Sounds more like an icon on your desktop.
 
Demoose
Posts: 1891
Joined: Thu Mar 08, 2001 8:06 am

RE: Airtours To Be Rebranded?

Sat Oct 20, 2001 3:18 am

Just an article from the Mail On Sunday...

Airtours to take off as MyTravel
Jeremy Skidmore, Mail on Sunday 14 October 2001

AIRTOURS is to change its name to MyTravel, an internal document reveals. Going Places and Travelworld shops will be rebranded MyTravel next month.

In February, the company will seek shareholder approval for the name change to take effect next spring. The airline, Airtours International, will also be rebranded, with the Airtours name kept only for the company's mass-market tour operation.

The document, circulated to a handful of managers and obtained by Financial Mail, says: 'Airtours plc no longer conveys the size and scope of our group of companies.' The company inherited the name MyTravel after last year's £240m purchase of US company TSI, but until now it was expected to be used only as a sub-brand of Airtours.


Still don't know what "rebrand" means, will the airline remain as Airtours or not?

DEM
Take a ride...fly across the sky
 
LYNDON
Posts: 125
Joined: Wed Aug 22, 2001 6:45 pm

RE: Airtours To Be Rebranded?

Sat Oct 20, 2001 3:22 am

LMML 14/32,
Please read back.The airline side of the company Airtours International is not going to be re-named MY TRAVEL !!!!!! However it my be re-named in feb 2002,but no decision has been made on the name yet.

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