MAH4546
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OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 1:47 am

New York, NY (October 23, 2001) - While other airlines have cut flights between Washington, DC, and Florida by almost half in the past month, JetBlue Airways will introduce new twice-daily service between Washington Dulles and Fort Lauderdale, the only nonstop service between the two airports, starting November 28.

JetBlue is offering an introductory sale fare for the new service starting at just $49 each way if purchased by November 30 for travel completed by December 15. Regular fares will range from $79* to $199* each way, which is up to 71% less than equivalent fares of other airlines serving the route nonstop from other Washington airports. All fares, including introductory fares, will be discounted $5 each way if booked online by November 30 via JetBlue's web site, www.jetblue.com.

JetBlue had planned to commence daily flights from Washington/Dulles to LA/Long Beach and SF/Oakland, CA, on October 8 but that service will now commence in Spring, 2002.

"The new service to Florida has not replaced the west coast service which will still be introduced in the Spring," said David Neeleman, CEO of JetBlue. "But with so many flights to Florida being cut this winter, we wanted to introduce the Fort Lauderdale service immediately to provide travelers with flights for the holidays."

The airline's daily schedule will be:

Washington/Dulles (IAD) to Fort Lauderdale (FLL) Fort Lauderdale to Washington/Dulles
Depart - Arrive Depart - Arrive
10:40am - 1:20pm 7:20am - 9:50am
5:20pm - 8:00pm 2:10pm - 4:40pm


I have already booked my 16 Feb trip. $148 round trip  Smile/happy/getting dizzy
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lindy field
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 1:55 am

I flew JetBlue twice in the last five days. Last week their route map showed the LGB-IAD route to begin on Oct. 8th, but there was no sign of it on their route map when I flew back to JFK yesterday. Will quick expansion of the LGB "hub" take a backseat to expansion at FLL?
 
DCA-ROCguy
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 2:48 am

Let's see how long it takes United to push back the planned IAD-OAK flight and come up with two daily IAD-FLL flights on A320's. On second thought, if they're going to perish next year as Jimmy Boy says, maybe they wont need to.  Big grin

Jim
Need a new airline paint scheme? Better call Saul! (Bass that is)
 
Pilot1113
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 4:18 am

Okay... I take that back. I believe our member from B6.

Now, one question remains to be asked: why push back LGB-IAD only to open FLL-IAD?

- Neil Harrison
 
Guest

RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 4:27 am

1) Metrojet is gone.

2) FLL is their biggest Florida-New York market
 
Greg
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 4:40 am

Not trying to start a conflict...but why start another leisure route? The market between the northeast and florida is saturated.
 
Guest

RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 7:14 am

Greg, Washington is more "mid-atlantic" then anything "northast".

incidentally, JetBlue pulled both IAD flights from their route map IAD-LGB and IAD-OAK, even as "future routes"

weird and now this crap?

too many flights from FLL to DCA, i think its preposterous

TNNH
 
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spinkid
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 7:22 am

Some may say there are too many flights from DCA to FLL, but there are no direct flights from IAD-FLL and the flights from DCA have been reduced. I don't know what the fares are on them, but I'm sure jetBlue is offering a better product for the same price if not less.


It may be primarily a leisure route, but it's a very popular one that is usually full in the winter. Also there is alot of business travel to the Miami area.

I would still excpect jetBlue to begin service from Dulles to Oakland and Long Beach in the spring.
 
N509JB
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 7:25 am

FLL isn’t "leisure". Sure that’s about half of it, but FLL is in the Miami market which features heavy business traffic.

I think this was a swift move, I think we are going to do well.

N
 
MAH4546
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 7:31 am

1) Miami is jetBlue's second largest market. Second only to JFK, of course. jetBlue has 6 daily flights out of FLL to JFK; seventh daily arrives in November; 8th daily in December and a ninth daily is supposedly going to arrive for the spring.

2) Miami/Ft. Lauderdale is not JUST leisure. It's a large business market as well. Miami-New York and Miami-Washington carry a lot more business traffic than most people would think.

3) FLL has few flights to Washington, and none are to Dulles. USAirways and Delta Express have double daily to National and Spirit has I think daily (may be double daily) to National as well. Southwest flies to Baltimore. Out of MIA, United has daily to National and 4x daily to Dulles (they just added the fourth one). AA has daily to Dulles and Baltimore and previously had 9 daily to National (new sched starts three daily, then five, then seven, finally nine by spring).

4) jetBlue still has plans for IAD-OAK/LGB. They have continually stated that. They even stated it in the FLL-IAD PR (on the bottom; I did not copy that part).
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SegmentKing
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 1:41 pm

Ft Laud is one of the lowest yielding markets in the country, hence why United doesn't do Ft Laud - Dulles or even Denver....

FLL/IAD will be quite welcomed here!!
~ ~ ~ ~ pRoFeSsIoNaL hUrRiCaNe DoDgEr ~ ~ ~ ~
 
DCA-ROCguy
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 2:19 pm

I'm with N509JB....IAD-FLL is a very good move. Northern Virginia has nearly two million people, all of whom live closer to IAD than to BWI. Low fares and a good product should do very well on the route.

UA will probably lower fares to MIA, if they don't match the FLL flights. But JetBlue's product and marketing are excellent. They should do well.

Jim
Need a new airline paint scheme? Better call Saul! (Bass that is)
 
MAH4546
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 9:08 pm

Segmentking, FLL is not as low yield as you think. It's about 25% business traffic, with AA and US getting most of it. Not as much as MIA, but still an okay number.
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Greg
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 10:08 pm

Other than the cruise industry...FLL is pretty much a vacation destination. So, I'll stick by that.

I'm just wondering why they chose FLL over other places which may have more business appeal.

OK..not starting and argument..just a conversation.

Why not, say Phoenix, Denver, Portland, Dallas, Houston, etc?

Or are these already targeted for future consideration?
 
DCA-ROCguy
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 10:40 pm

If I remember right, Greg, all those destinations are on JetBlue's list of 40-something destinations for the first few years. The pace of expansion of course has been slowed by both the 2001 economy and 9/11, but to my knowledge the list hasn't changed. Denver of course is already served from JFK, and JetBlue may not want to start its IAD presence by targeting United's second-biggest hub from UA's (I think?) third-biggest.

A few months ago, Neeleman commented that JetBlue viewed FLL as a virtually "bottomless" market from NYC, for whatever that's worth. They must be convinced FLL has great potential from DC as well, to switch IAD's startup from LGB to FLL.

BTW, there is an ad in today's Washington Post for the IAD-FLL service. JetBlue isn't wasting any time getting DC-area marketing off the ground.

All of the destinations you mention seem to me to offer excellent potential from JFK. PHX, DFW, and IAH especially have massive O & D markets. JetBlue could probably also count on very good connecting feed from Upstate NY to these destinations (tho less from BUF for PHX bec WN flies BUF-PHX).

Jim
Need a new airline paint scheme? Better call Saul! (Bass that is)
 
Greg
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 10:56 pm

I'm just thinking a yield of more than .085 would be easier achieved in another market. A may be bottomless market..but a cheap one at that. Las Vegas from LAX is bottomless too at $25/seat!

I'd didn't know about Denver--that's a reasonable move.

Houston/Dallas I think would be a good bet.
 
SegmentKing
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Wed Oct 24, 2001 11:14 pm

MAH, please forgive me. I only work for a travel agency down here and know the markets....

do you have access to Worldspan and see the fares?

do you have access to each airline's seat inventories? (ITN.net doesn't count)

do you handle corporate accounts that travel down here?

trust me dood, Ft Laud is VERY low yield... lets look at some of my trips. Please remember that YIELD = amount collected for travel, not % of business / leisure travel.

FLL-NYC on United or Delta... $110 r/t
Chicago - NY on United used to run me a good $220-$250

FLL - SEA on United for $137 r/t
Chicago - SEA ran me $400

FLL - LAS on United, 5 trips, for about $167-$200 / trip
Chicago - LAS normally runs $250 r/t

So once again, I stand behind my point that Ft Laud is very low yield. Business travel-- yes, maybe some, but most of it is cruise traffic here.
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MAH4546
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RE: OFFICIAL: JetBlue To Start FLL-IAD

Thu Oct 25, 2001 1:42 am

You have to look at the market. Ft. Lauderdale is in the Miami market, a market that offers a lot of business traffic (although a lot of that is international). FLL is to MIA what MDW is to ORD, a low cost, less congested alternative. People far under estimate what Ft. Lauderdale is. As for there being little business potential, you have to be crazy. Yes, 95% of the business traffic probably goes out of Miami, but they still serve the same market. And Ft. Lauderdale does have some big name companies - Autonation, Citrix Systems, ANC Auto Rental (Alamo/National), Office Depot, and The Sports Authority to name a few.
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