Hi Cannuck friend!
Good topic you got, it's quite a challenging to all of us that love air transportation to talk about Swissair and see how these guys just "glidded" down. I think SR didn't want to go to one of those big alliances, this because SR had the same level or even higher than some of them, how could SR survive with a LH or a BA or a KL or a AZ? As soon as the bigger ones started to move SR did what some of us in the beggining expected a good move, create their own alliance - The Qualifyer - but the bad move was that they where surrounded by not real interesting airlines, SABENA? TAP? THY? AOM? all of them where european, no US airline, asian airline either? How could they go further? They invested all their profits buying shares of all those airlines and soon they where swollowed too, SR I think lost the train in mid 90's, I think if they stayed with DELTA and then try to get another good asian airline, let's say Singapore, THAI and then some smaller airlines the things could have been different, now we just pray that SR will start slowly from the scrath and will built a nice and again powerfull network, don't forget that SR in mid-50's also "glidded" down!!!
I don't want to stop seeing that famous red tail with white cross in our skies, it's like seeing the dark tail with the maple leaf, that's the image of those countries!!!
CV990, the Maserati of the skies!