British Airways is undergoing a strategic review of where it should go in the future. Here is my "submission".
I think they should break the airline into two - a full cost service for Intercontinental flight and (esp to the US) but everything else should shut down and all the assets transferred to low cost entity. The new low cost BA Euro should be run like SouthWest with absolutely minimal staff and costs. The relatively few transfer passengers from low cost BA Euro to BA intercontinental who are paying full premium fares should be offered a concierge service (ie special check in - personal escorts) which they pay for seperately. The concierge service can be a seperate contracted out company.
Ideally the staff dismissed from old BA Europe should not be allowed to reapply to the new BA Europe because of need to start from a clean slate. (esp customer service staff!!)
I think this will insure BA will survive into the future - its current policy of going after the business passengers was a terrible mistake. It is also an abuse of power. The number of slots at Heathrow are limited and should not be underutilized by small planes carrying the few rich!
We have all seen how easy for low cost airlines to make money even in these times! But British airlines can only do it with root and branch restructuring! Revolution - not reform!!!!!!