Even to this day, when I think of SAS I always thought of their stripes colour scheme. I guess it's because I got use to see them in stripes since I was born. The new colour scheme is great too but I just had many memories as a kid with the stripes.
I liked how the last livery tied in all the national flag colours, instead of how they do it now (three little squares with their national flag motifs display.) Though I do like the colour scheme of the new aircraft. I just wished they kept the stripes in some form or another, as it was a key distinguishing feature of their corporate branding, as a whole.
Okay, the Vikingship had more relations with the Scandinavian region but in time of globalization the new SAS is superb. Clear, tastefull and just state of the art! Especially the non-white fuselage is just G-R-E-A-T!
As the first viking one, was before my time, I've never seen it in operation. So my choice would be the newest one, but I also like the one with the stripes of the scandinavian flags, but that's probably because it's going away now and getting rare, so perhaps that one is my favorite??
I like the stripes livery better, but the new one is great IF you see it in the right light. Too bright, and the grey looks white and boring. Too dark and the grey looks depressing. Just the right amount of sunlight makes it very attractive.