sfointern
Posts: 1104
Joined: Wed Oct 10, 2001 1:19 am

I'm Wild About EasyJet..It's Building On Southwest

Mon Nov 12, 2001 3:04 pm

Easy come, Easy go


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She's beautiful because she's so simple.


This American stands in admiration of one of today's most awesome entrepreneurs. Is it wrong? Some of you may not know, but EasyJet's continued success stands as testament to its successful adaptation of Southwest's business model. It has also changed Southwest's business model to make itself distinct, much as jetBlue has done, and continues to do.

If you haven't heard of Stelios, you'll hear about him eventually. Even though this 30-something maverick was highly funded by his shipping-magnate father, he hasn't squandered daddy's money.

He's used his money in a very humble and innovative sense. He built EasyJet from $7 million. This is an airline that today has 19 737-300s and 7 737-700s in its fleet. This is an airline that runs almost paperless, and that's perhaps the most brilliant way of cutting costs.

Whereas Southwest relies heavily on paper (does not subscribe to a major CRS, rapid rewards is largely non-electronic, takes drink orders on paper, for instance), EasyJet scans every document that comes into its office, then shreds it. 90% of EasyJet's customer's book online, leading it to rightly proclaim itself as "the web's favourite airline" (great jab at BA). This eliminates the infrastructure required to maintain and expand call centers, as well as ticket stock.

EasyJet, like WN, builds its corporate culture around LUV and populist equity. There is no unfair heirarchy within employee ranks. And you thought Herb Kelleher was modest? Despite growing up as a rich boy, Stelios pays for his own travel (no positive space here), cooks at company events, drives a cheap, energy conscious smar car.

Another cool aspect of EasyJet is their in flight service. Like Southwest, they understand their customers would rather have low fares, reliability than high fares and 'plastic airplane food'. Their in-flight "vending machine" (easyKiosk) is such a genius concept.

The best thing about EasyJet is that it really dedicates itself to easy travel. It's mission statement astutely exemplifies he key concept of "keeping it simple"...

To provide our customers with safe, good value, point to point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers.


Like it or not, aviation world, airlines like Southwest, jetBlue, and EasyJet are the wave of the future. They are growing, their reputations for simple, affordable, dependable travel are infectious, and they're definitely here to stay.

"I hope to start my own WN some day"
SFO
 
jsmith
Posts: 336
Joined: Fri Jun 22, 2001 9:26 am

RE: I'm Wild About EasyJet..It's Building On Southwest

Mon Nov 12, 2001 3:24 pm

Don't let mb read this - he will start telling you that some of us like all the frills that go with flying (and the high cost that goes with such frills)!
 
AgnusBymaster
Posts: 620
Joined: Mon Feb 19, 2001 8:11 am

RE: I'm Wild About EasyJet..It's Building On Southwest

Mon Nov 12, 2001 3:28 pm

Their in-flight "vending machine" (easyKiosk) is such a genius concept.

So what exactly is it??

I hope to start my own WN some day

Don't know about that, but you definitely have a career in marketing ahead of you.


 
David_itl
Posts: 5961
Joined: Wed Jun 27, 2001 7:39 am

RE: I'm Wild About EasyJet..It's Building On Southwest

Mon Nov 12, 2001 6:45 pm


90% of EasyJet's customer's book online, leading it to rightly proclaim itself as "the web's favourite airline"

I believe Ryanair have a higher percentage of online sales - something around 100%! Hence, if another airline has got higher online sales then it follows that easyJet cannot be "the web's favourite airline".

David/MAN
 
voodoo
Posts: 1959
Joined: Mon Mar 19, 2001 12:14 am

RE: I'm Wild About EasyJet..It's Building On Southwest

Mon Nov 12, 2001 7:25 pm

I believe the stock market values Ryanair ahead of Easyjet
` Yeaah! Baade 152! Trabi of the Sky! '
 
Guest

SFO

Mon Nov 12, 2001 7:49 pm

Fully agree with your comments. They are the future. Wished I had the guts to start my own low fare airline.

No frills, that counts. Hope new Air Belgium will do the same. Beat the established expensive airlines, let's clean Europe!! Long live flying...
 
richardw
Posts: 3136
Joined: Tue May 08, 2001 3:17 am

RE: I'm Wild About EasyJet..It's Building On Southwest

Mon Nov 12, 2001 7:57 pm

I don't think Stelios was 'given' funds by his father. There must have been a more formal arrangement.


Things I dislike about easyJet

Orange everywhere

No seat allocation, even when you get a proper boarding card from the handler

Luton airport does not have a direct rail link, you have to get a bus to the station, they should have got in at Stansted well before Ryanair and go.

 
Banco
Posts: 14343
Joined: Mon Oct 29, 2001 11:56 pm

RE: I'm Wild About EasyJet..It's Building On Southwest

Mon Nov 12, 2001 8:48 pm

In terms of business model, Ryanair are actually closer to Southwest. Easyjet were more based upon Valujet in style and approach. Obviously there are a few differences, notably in their approach to engineering and maintenance.
She's as nervous as a very small nun at a penguin shoot.
 
ILUV767
Posts: 3035
Joined: Mon May 29, 2000 2:21 pm

RE: I'm Wild About EasyJet..It's Building On Southwest

Tue Nov 13, 2001 11:23 am

SFOintern wrote:

Despite growing up as a rich boy, Stelios pays for his own travel (no positive space here), cooks at company events, drives a cheap, energy conscious smar car.


Hassin made a boo-boo! Learn to spel...dam it!

About easyKiosk, WANT TO BUY BURRITO?  Big grin

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