I read recently that Virgin Atlantic is about to embark on a major expansion of its operations. The airline now plans to serve Chicago from this Autumn (even though they have not received US authority to go ahead) with a new LHR-ORD A340 service.
Virgin also plans to expand its operations in Asia with plans to serve Bangkok, Singapore and Australia very soon. How will this affect its current operations? Virgin Atlantic already code-shares with Malaysia Airlines on the LHR-KUL-SYD/MEL/ADL routes twice a day...Will this mean the end to the VS-MH tie-up?
The two airlines however have recently linked their frequent flyer programmes together - what will become of all this? Last year, Virgin Atlantic announced in the Malaysian press plans to begin an additional LHR-KUL service with its own aircraft to supplement the already busy sector...will this ever happen?
I reckon MAS should ditch the Virgin code-share and vice-versa. The two airlines are too different in nature and should go separate ways...I once flew LHR-KUL-LHR on a 'Virgin' ticket but was generally unimpressed with the code-share system. Its time that MAS just went out and compete with Singapore Airlines for traffic in the UK...there's little reason why MAS should do well on its own. Similarly, the Virgin brand is already known in Malaysia and Virgin should compete with BA for Malaysian traffic.