Friends in the airline tell me that the Spacebeds will be installed in selected planes this month. Perhaps Yong could tell us the source of the information?
Etravelconsultant, I presume you are referring to Priority when you mention the PPS Club Magazine. I'm not too sure what you're referring to when you mention the difference in the postioning of the PTVs between CX and SQ, but the PTVs on the Spacebeds will be placed on the back of each Spacebed, much like what is found on YCL. The exception is of couse the front row seats, where the screens will still be placed in the armrest.
I don't think there's the little tray for drinks on the Spacebed, but there are however a large number of other features on it which you failed to mention. For example, there is now a little space in the seat for passengers to place their shoes or other small personal items like handbags or shawls. There is also a hand grip to help passengers get up more comfortably from their seats.
I'm sure that many passengers would certainly enjoy the few extra inches of space on their seat. It may not be a neccesity, but it sure is a luxury that many passengers would enjoy. I am sure that as an airline with so many years of experience behind it, it has learnt to listen to her passengers before implementing any new product. I highly suspect the Spacebed is not a result of what the airline wants, but a result of years of research into their passengers' attitudes and wants.
The longest and widest business class seats may not lure you into flying them, but I'm sure many other passengers will now see these extra inches as an incentive to choose SIA over another airline. But as you yourself mentioned, many airlines use aggressive marketing to lure passengers to them. If you feel that another airline is better, by all means, take that airline. I know I for one would surely go for the airline which I feel is better.
Besides improving on the seats, I'm sure you've also heard about the enhanced Raffles Class service. Tray service for salads and soups have been introduced on JCL, on top of many other changes to improve on the airline's service. Even service on YCL has been improved, through fruit baskets and ice cream. Again, I don't think these changes came as a result of the airline wanting to spend more money to improve, I'm sure it's a result of extensive research.