Yes we certainly do, just look at Swissair, the old Swissair that is, and what is represented. Few people abroad could ever realise the impact Swissair had on Swiss people, that Swissair to Swiss people was more than just an airline. It carried the Swiss flag on the tail and along with the values and beliefs of all Swiss people. The day Swissair went bankrupt, the wings of Switzerland were clipped.
(ok, maybe I am being too sentimental, my honest belief is that every country needs a flag carrier, but that flag carrier should no be protected, tough one, isn't it?)
Goodbye SR-LX MD-11 / 6th of March 1991 to the 31st of October 2004