If You Could Own Southwest

Sat Jul 31, 1999 6:57 am

How would you transform Southwest if you were President? I would make the crews "Proffesional". That means no jokeing during the preflight saftey announcement. They would wear United style uniforms. The airplane would be painted Cacti and the Sun style. The planes would be yellow, tan, bright colors. The tail would bear a Sagurao Cactus. The interiors would be stripped of the horrible brown colors, and a brand new First Class and Coach will be added. First Class would feature brown leather recliners, and Coach will have all Blue and Red seats like TWA. Service in Coach would feature meals on china, and First Class would feature even better meals on china. The fleet would be 727, 737, and MD-80. The planes would feature Audio Entertainment and there would be pillows and blankets. The Galleys will be fully
equipped to handle meals. And the routes would be changed to ORD as the hub, and Southwest would cease operations at Love Field and Midway. Southwest would be more "civalized" if I owned it.
That means no easter bunnys at the check-in. The inflight magizine would be the same. What would you do if you could own Southwest?

RE: If You Could Own Southwest

Sat Jul 31, 1999 7:03 am

So in other words, you're going to ruin Southwest?
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Joined: Mon Jun 14, 1999 7:12 am

RE: If You Could Own Southwest

Sat Jul 31, 1999 7:12 am

If I owned SW, I would try to keep people with really dumb ideas from ever working for my organization. TWA727-200, SW is a low fare carrier. It offers some of the lowest fares in the industry. It does this by saving money wherever it can...1 a/c type, no meals, secondary airports. I doubt SW could make money charging $99 anywhere in the country serving gourmet meals and fine wines. I doubt it would make economic sense to replace fuel efficient 737 with 727s. I also wonder how it would come up w/ many slots at the contry's most slot congested airport(ORD).. Basically your idea makes very little sense.
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RE: If You Could Own Southwest

Sat Jul 31, 1999 7:21 am

AWA320 makes a good point. The characteristics you want to get rid of are what makes Southwest what it is. Southwest adds character to the airline industry. Why make it into another "United" or "TWA?"

RE: If You Could Own Southwest

Sat Jul 31, 1999 7:24 am

So you want to turn Southwest into the "average joe" airline? First think about how long its been around being successful doing what it does and how many people like the way it operates. Yes, I would probably take away all the tackiness including the Easter bunnies and eggs, paint scheme, and seats. But they are meant to be like they are. Read the book "NUTS!" its all about Southwest STYLE. You don't have to like the airline to read it... but it tells all. Southwest is meant to be that way. You need to UNDERSTAND Southwest fully before you critisize it. Who cares about the meals anyways and why would you want to pay more if you knew out front that the meal would be horrible.

Just my $0.02

Jack M

RE: If You Could Own Southwest

Sat Jul 31, 1999 8:59 am

If I had control of Southwest, I would first get rid off that efficient 737 fleet. I would operate a mixed fleet of DC-9's, MD-80's, 717s, and A318s. I would then paint all the planes red, white & blue and install First Class and initiate assigned seating and baggage checking. I would then take over a large hub somewhere in the Midwest, giving up on that "annoying" point-to-point system which has worked so well for years. Finally, I would treat my employees like animals and finally concede to them each time they threaten to strike and scare all the customers away. If I got kicked out by the Board of Directors, I would just fly TWA everywhere.
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RE: If You Could Own Southwest

Sat Jul 31, 1999 9:02 am

I would let SWA be crazy,except in an effort to cater alittle more to the business traveler,I would institute reserved seating,and do away with the board by 30 routine. And since SWA is already filled with bright people,I would make it job number 1,to find a way to load 130 people onto a 737 with reserved seating,I am sure they would figure out a radical idea that would work and be copied by the competition.

I would be Jetblue to the market with the concept of putting cable programing at every seat. That alone will allow me to further clobber the majors,and force them to immitate.

Then I would purchase about 10 767s for the exclusive use of coast to coast service,cha ching.

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