777236ER
Topic Author
Posts: 12213
Joined: Sat Aug 18, 2001 7:10 am

Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 10:49 am

bmi, jetBlue, easyJet to name but a few. Where are the capital/upper-case letters?! Are the airlines trying to tell us something? Do they think that it makes the name better? A bit of a silly topic, i know, but can anyone think of more airlines that miss out upper-case letters and WHY they do it?  Smile
Your bone's got a little machine
 
jeb
Posts: 94
Joined: Sun Oct 28, 2007 1:34 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:01 am

Advertising agencies are paid vast amounts of money to design a brand. Spelling and capitalization are but one element of the branding that airlines (and many other businesses) are after for maximum profit and visibility. Randomness is, in some ways, attractive, I guess.

Jeb!
www.jebbrooks.com
 
777236ER
Topic Author
Posts: 12213
Joined: Sat Aug 18, 2001 7:10 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:03 am

bmi vs. BMI. I wonder how many millions they paid for that  Laugh out loud
Your bone's got a little machine
 
Dash8King
Posts: 2657
Joined: Wed Nov 21, 2001 8:45 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:06 am

LOL 777, I really don't notice a difference until someone points it out
 
sushka
Posts: 4657
Joined: Thu Nov 18, 1999 12:33 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:07 am

Company names do not have to have correct spelling gramar, etc. like:
Kwik-Trip
Pershoyu Spravoyu Litaki!
 
777236ER
Topic Author
Posts: 12213
Joined: Sat Aug 18, 2001 7:10 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:12 am

WhY? WhAt Is ThE pOiNt?!

DoEs bmi/BMI mAkE tHaT mUcH dIfFeReNcE?!
Your bone's got a little machine
 
usair1489
Posts: 367
Joined: Tue Oct 10, 2000 5:22 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:16 am

Just like Kool-Aid and the Kwik-E-Mart.

Steve
Zinger Aviation Delta Oscar Tango Charlie Oscar Mike
 
777236ER
Topic Author
Posts: 12213
Joined: Sat Aug 18, 2001 7:10 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:21 am

Johan obviously likes capitals -- the first letters in all words in the Topic line are automatically made uppercase  Big grin
Your bone's got a little machine
 
NZ767
Posts: 1553
Joined: Sun Nov 18, 2001 9:17 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:47 am

It's called marketing.
"oneworld" is supposed to look cool.
As for spelling, how 'bout Qantas??
No "U" as it's an acronym.
 
SQ772
Posts: 1647
Joined: Wed Nov 07, 2001 5:16 pm

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:53 am

There is a great difference between bmi and BMI....it probably cost the bmi millions of dollars to get some consultant to re-write the 3 letters from capital to small caps....
There's always a better way to fly...
 
Aeromexico495
Posts: 170
Joined: Fri Sep 28, 2001 11:51 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 11:57 am

Your name doesnt have any grammar at all.

777-236ER!!!
 
AC340
Posts: 318
Joined: Tue Aug 14, 2001 4:32 pm

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 12:05 pm

Not quite related to aviation, but sort of about the topic.

Back before September 11, the government of Canada paid an advertising agency in New York City to retool the Canadian Broadcasting Corportation's image, including a new slogan and logo. After C$1.5 million and 2 months, the ad agency changed the slogan from "CBC: Canadian Television" to "CBC: Canada's Own" and kept the logo. Seriously, why do companies pay advertising agencies to do this stuff?
 
fanofjets
Posts: 1977
Joined: Thu Apr 13, 2000 2:26 am

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 12:14 pm

While we're at it, how about those inane announcements that more closely resemble verbal diarrhea than an attempt to communicate?

"We will soon begin the preboarding process." What exactly do they mean by "preboarding," and exactly what process does it entail?

"The lavatories on this aircraft are equipped with fire detection systems."
There are no measly smoke detectors on this airplane!

"Please make sure your tray tables and seat backs are in a fully upright position."
I bet whoever composed that one felt very important adding "position" to the end of that sentence...."

The only difference is that the government beaurocrats that write this dribble are paid a lot less than the advertising beaurocrats who write theirs.
The aeroplane has unveiled for us the true face of the earth. -Antoine de Saint-Exupery
 
david b.
Posts: 2894
Joined: Fri Jun 15, 2001 7:18 pm

RE: Do The Laws Of Grammar Not Apply To Airlines?

Mon Dec 31, 2001 12:30 pm

I rmember this on a 747-200 wing.

"NO STAND" Big grin

They had room for "NO STANDING"
Teenage-know-it-alls should be shot on sight

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