2cn - While I would agree that B/E on ATL-HNL might not make economic sense, I beg to differ on your statement that F on a 764 is "almost as comfortable as B/E."
Have you flown on it? It is quite comfortable.
B/E seats are vastly superior in every aspect. In pitch (60" v. 39"), width on MD11s and 777s v. 764 (21" v. 18.5"), not to mention the electronic controls for recline, lumbar supports, and real footrests which provide leg support. I'll take B/E anytime.
B/E is more comfortable, but still the first class seats on the 764 are very comfortable as well. The firstclass seats do have lumbar support, along with the new coach seats. If you dissagree with this, then thats your opinion, and lets agree to dissagree on this issue, its not worth filling up this topic with posts back and forth on this issue.