I've stated my opinion already two months ago: The livery is as cheap as bmi's, but the airline name "my travel airline" is the worst I had heard up to then - but now I can't decide which name is more stupid - my travel or bmibaby.
Poor british spotters! Imagine, three years ago, a variety of BA World Tails, Britannia in the wheelchair, Airtours, British Midland, ...
Monarch is going to come up with a new livery soon. What will we see? A new brandname "Tafkam - The airline formally known as Monarch", and the livery designed by the CEO's youngest son/daughter
Poor Brits! Poor Brits!