Please stop with those stupid: French speaking belgian will be happy but what about flemish poeple... I don't see the problem...
I don't like the name very much but I understand the choice.
SN to keep the logo and to limit the cost
Brussels airlines to give the airline a more european brand than a pure belgian one.
Anyway, as said for Swiss Air Lines, the name and the livery are not the most important thing!!
Your post shows one more time your knowledge of Belgium. The day you post a positive reply about belgium I cut my left hand