flying lsd
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New Name Of DAT

Fri Feb 08, 2002 3:04 pm

Here in Belgium, DAT will announce the new name of the company : (rumors but just like for Swiss, that will be true )


SN BRUSSELS AIRLINE .....

strange...
 
gerardo
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RE: New Name Of DAT

Fri Feb 08, 2002 4:20 pm

There were rumours going on a few backs, that the new name could also be Air Belgium (IIRC). Was that idea scrapped?

Gerardo
dominguez(dash)online(dot)ch ... Pushing the limits of my equipment
 
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apuneger
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RE: New Name Of DAT

Fri Feb 08, 2002 6:08 pm

Yup. Some very reliable sources are saying that it's going to be:

SN Brussels Airlines



Within a couple of days the logo will also be unveiled. The same sources are saying that the stylish 'S' will be used once again, although I don't know if it will the same 'S' that Sabena once used to have. We'll see.

Ivan

Source: VRT Teletekst
Ivan Coninx - Brussels Aviation Photography
 
LJ
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RE: New Name Of DAT

Fri Feb 08, 2002 6:11 pm

Can someone explain why they haven't chosen for SN Belgium Airlines? Or doesn't the new airline want to be associated with Belgium and thus opted for the Brussels thing instead?

Regards
Laurens
 
Guest

RE: New Name Of DAT

Fri Feb 08, 2002 6:14 pm

Hmm, really memorable, easy to pronounce for non-English speakers and brings to mind a strong corporate identity ... NOT!!!  Insane Insane Insane

Good grief, it sounds like the sort of name that an air taxi operator would have! Can't see Antwerp, Liege, Brabant or any other Belgian city being to impressed either!!

Why not Air Belgium? Or even Euro Belgian Airlines? Or Belgian International? Or....
 
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BNE
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RE: New Name Of DAT

Fri Feb 08, 2002 7:07 pm

When pronouncing that name I think most English speakers would be tempted to leave one of the s off, either Brussel Airlines, or Brussels Airline.

Does the proposed name sound ok to a French/Dutch/Flemish speaker.
Why fly non stop when you can connect
 
UK_Dispatcher
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RE: New Name Of DAT

Fri Feb 08, 2002 7:27 pm

I doubt the name of the new company will be either Air Belgium or Eurobelgian Airlines, as both of these actually existed until as recently as a couple of years ago.

Eurobelgian Airlines (now Virgin Express):

Click for large version
Click here for full size photo!

Photo © Torsten Maiwald




Air Belgium (became part of Airtours group and ceased operations about 2 years ago):

Click for large version
Click here for full size photo!

Photo © Torsten Maiwald




Click for large version
Click here for full size photo!

Photo © Luis Rosa

 
gerardo
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RE: New Name Of DAT

Fri Feb 08, 2002 7:41 pm

Correct me if I'm wrong, but didn't SN buy the rights of the name "Air Belgium" a few months or so back?

Gerardo
dominguez(dash)online(dot)ch ... Pushing the limits of my equipment
 
Guest

RE: New Name Of DAT

Fri Feb 08, 2002 8:20 pm

Gerardo - I believe so, yes.  Big thumbs up
 
TriStar500
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RE: New Name Of DAT

Fri Feb 08, 2002 8:32 pm

"Swiss" was a bad excuse for a supposedly reborn airline, but SN Brussels proves once again that marketing idiots will always be able to excel themselves when it comes to stupid product names.
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
 
manni
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RE: New Name Of DAT

Fri Feb 08, 2002 8:50 pm

Well it looks like Belgium has beaten Switserland in having the dumbest name for their respective airline. Big grin

Ceilidh,
Brabant is not a city in Belgium, Vlaams- en Waals Brabant are 2 Belgian provinces.
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Mermoz 1
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RE: New Name Of DAT

Fri Feb 08, 2002 9:11 pm

Those marketing idiots must have been hesitating between :

XJ ERPS-KWERPS AIRWAYS
And
SN BRUSSELS AIRLINES

After months of thinking they came up with the best choice…
 
Guest

RE: New Name Of DAT

Fri Feb 08, 2002 9:11 pm

Manni - oops!! Big grin I stand corrected, sorry!
 
LJ
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RE: New Name Of DAT

Fri Feb 08, 2002 9:14 pm

I wonder if the name was an idea of DAT or some overpaid marketing agency. Judging by the name it's probably the latter...

BYW why not call it LD Airlines (or better Lippens & Davignon Airlines)

Regards
Laurens
 
Staffan
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RE: New Name Of DAT

Fri Feb 08, 2002 9:15 pm

Or 'SOT Airlines' - Strike On Thursdays...

 
Boeing757/767
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RE: New Name Of DAT

Fri Feb 08, 2002 10:14 pm

Just like "Swiss," how about:

BELGIAN
Free-thinking, left-leaning secularist
 
DragonRapide
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RE: New Name Of DAT

Fri Feb 08, 2002 11:54 pm

No one would ever board a carrier called 'Belgian'
The name 'SN Brussels Airlines' if confirmed, is actually the ultimate Belgian name for a Belgian airline.
SN: so the old Sabena lovers are happy and the French speaking belgians too since it could stand for Société Nationale
Brussels: struggling with keeping Flanders and Wallonie happy, this is the ultimate compromise: name it after the capital. Afterall, no-one outside Europe knows where Belgium is. And it highlights the captial of Europe.

I can very easily see Lippens, Davignon, Daems, Verhofstad (the latter two supposedly not involved because the Government isn't authorised anymore since dat is a 'private' company) and the King together with some other politicians 'Michel, Di Rupo, Stevaert sitting together arguing how it should be named.

And then, the famous Belgian compromise is found. Result: a nightmare of a name but at least all regions and policital parties are happy because the others didn't win (either).

I already dislike the name.
 
dutchjet
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RE: New Name Of DAT

Sat Feb 09, 2002 12:05 am

Is that the best they could do? I guess DAT will keep the SN code (a through-back to Sabena) in connection with this not so clever name? I really thought that the new DAT+ would come up with a name incorporating EURO in it.....to position the carrier as the "European Carrier".......and stepping away from a Belgian/Brussels identity.

I find it strange that they are using Brussels, and not Brussel....as the city is called in Flemish, or using the French spelling of Brussels, in their new name.

Is the SN thing in response to the proposed VG Airlines (I guess initials are in style....some one should have told TWA), the long-haul airline that a Belgian business man is attempting to launch?

I am disappointed.
 
manni
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RE: New Name Of DAT

Sat Feb 09, 2002 2:59 am

Dragonrapide,

If SN makes the Sabena lovers and the French speaking Belgians happy. What exactly makes the Flemish people happy? Let's hope it is only a joke and not the real name. I wonder what livery goes with a name like this?
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LJ
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RE: New Name Of DAT

Sat Feb 09, 2002 3:23 am

Manni, what about the word "airlines"? BTW I wonder if Rob Kuipers will remain CEO of "SN Brussles Airline" or as it will be known to the general public SNBA ehhhhhhhh did I say BA????? Maybe the choisen this name to make a future merger between SN adn BA a little bit more easier.

Regards
Laurens
 
avion
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RE: New Name Of DAT

Sat Feb 09, 2002 3:59 am

Btw Swiss Air Lines was not a dumb name at all. Since the airline will be a new entrant in the market it is good to have a name that is close to the old Swissair- a known name.
But i do agree that the scheme is horrible. Prolly what u had in mind Manni.


Tom
 
manni
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RE: Avion

Sat Feb 09, 2002 4:50 am

Your right I did had the paint sheme in mind. However I find Swiss not the best option for Switserlands flag carrier. Swiss is more something I would like to find on the back of my watch. Big grin

Lj,
Airlines is not a flemish word, as you know. Or do people in Holland accept it as a dutch word?
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swake
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RE: New Name Of DAT

Sat Feb 09, 2002 7:04 am

What exactly makes the Flemish people happy?
Profits, baby, profits -)
 
LJ
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RE: New Name Of DAT

Sat Feb 09, 2002 7:17 am

Manni, at least the didn't use the French or German word for "airlines" and written "Bruxelles" instead of Brussels. Maybe the Flemish input can be the fact they leave the last "s" out of Brussels.

BTW wasn't Swiss AIr Lines the original name of Swissair?
 
Guest

RE: New Name Of DAT

Sat Feb 09, 2002 9:25 am

I personally would have named it ''Belga''
I find it sounds smart, people can decide what it means on their own, it's neutral language wise, can be easily pronounced in french, english or flemish.

Just a thought

JMB
 
gaut
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RE: New Name Of DAT

Sat Feb 09, 2002 9:42 am

Please stop with those stupid: French speaking belgian will be happy but what about flemish poeple... I don't see the problem...
I don't like the name very much but I understand the choice.
SN to keep the logo and to limit the cost
Brussels airlines to give the airline a more european brand than a pure belgian one.

Anyway, as said for Swiss Air Lines, the name and the livery are not the most important thing!!

Ceilidh,
Your post shows one more time your knowledge of Belgium. The day you post a positive reply about belgium I cut my left hand  Smile

Gaut
«Horum omnium fortissimi sunt Belgae.»
 
ratrap2001
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RE: New Name Of DAT

Sat Feb 09, 2002 10:38 am

This name would be GREAT:

Belgium Airways International
 
gaut
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RE: New Name Of DAT

Sat Feb 09, 2002 10:47 am

Anyway everybody will say Brussels Airlines forgeting the SN.
Is this name still a rumour?

Gaut
«Horum omnium fortissimi sunt Belgae.»
 
Sabena 690
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RE: Gaut - Jmbyulac

Sat Feb 09, 2002 6:37 pm

Gaut:

I also don't like this name very much. That what you say of the SN is absolutely right. But... yesterday they said on TV that SN Brussels Airlines is a POSSIBLE name and not the definitive one (was on VRT1). But what you say is absolutely right. Also a beautifull remark about Ceilidh (that one of his remarks, that you will cut your arm or sth like that when he will say something possitive about Belgium  Big thumbs up )

Jmbyulac:

What you say about the name 'Belga' seems very interesting. Like you say: it is a smart name, and people can think about the name what they want.  Big thumbs up

Best regards,
Frederic

 
Guest

RE: New Name Of DAT

Sat Feb 09, 2002 7:28 pm

Belga is already a brand name though isn't it ... either beer or cigarettes, I've forgotten.
 
LJ
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RE: New Name Of DAT

Sat Feb 09, 2002 8:07 pm

Belga is the name of the Belgian press agency
 
slz396
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RE: New Name Of DAT

Sat Feb 09, 2002 8:53 pm

For a brief time Belga was also the currency of Belgium in replacement of the Belgian Franc to mark the difference between our own and the French Franc.

 
Guest

RE: New Name Of DAT

Sat Feb 09, 2002 10:25 pm

Slz396 - I never knew that; when was that? Were any notes or coins produced with that name?
 
SN-A330
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RE: New Name Of DAT

Sat Feb 09, 2002 10:31 pm

Belga is indeed the name of the Belgian press agency but also of a Belgian cigarette brand.

Belgian newpaper De Standaard writes that DAT CEO Johan Vanneste said that no final decision had been taken. Johan Vanneste also said that five possible names are still on the table and that a decision is to be taken one of these days.

Regards, SN-A330
I would rather be flying...
 
slz396
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RE: New Name Of DAT

Sat Feb 09, 2002 10:36 pm

Yes, banknotes were printed!

It must have been somewhere in the early 1930s.
After the boom of the 1920 (due to the massive destructions caused by WW2) there was an overall recession in Europe (leading to Hitler getting in power in Germany and eventually WW2) and to make a clear difference between the suffering French franc and the better performing Belgian franc, it was decided to rename the Belgian Franc the Belga.

 
F+ Rouge
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RE: New Name Of DAT

Sat Feb 09, 2002 11:02 pm

Hi folks,

Correct me if I am wrong, but haven't the Flemish accepted a pure French acronym for the Belgian national airline since 1923? Société Anonyme Belge d'Exploitation de la Navigation Aérienne - SABENA.

I would not give up a brand that dates from 1923 and is one of the oldest and most famous brands in aviation history. So why not call it the "new SABENA"?

Regards,

F+ Rouge
 
manni
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SN-A330

Sat Feb 09, 2002 11:17 pm

What are the 5 possIble names, Jphan Vanneste is talking about?
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slz396
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RE: New Name Of DAT

Sat Feb 09, 2002 11:22 pm

The change of name was already more or less forseen in the last business plan of Sabena's CEO Mr. Christophe Müller. who was supposed to bring Sabena back to profitability within 3 years (i.e. 2003).

To celebrate the expected return to profitabilty and the 80th birthday of Sabena, Müller proposed to rebrand the airline in 2003. It would also signal a complete change of culture and working methods.
I still remember there was quite a lot of discussion about changing name, but still several serious suggestions were made, one simply to call it Belgian Airlines.
If I recall it correctly Christophe Müller once said in an interview he was strongly in favour of something with Brussels in the name.

The unexpected bankruptcy of SR made the latest business plan inexecutable with the subsequent bankruptcy of Sabena NV/SA as consequence, yet it seems one of the consequences will be that we will see the new name on the planes much sooner then originally expected.

 
slz396
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RE: New Name Of DAT

Sat Feb 09, 2002 11:38 pm

Manni,

I know SN Airholding has bought all rights on following names and their variations (i.e. with a - , Air, etc.)

here they come in random order:

SN Brussels Airlines
Brussels Airlines
SN Belgian Airlines
Belgian Airlines
SN Airlines

Accidentally these are 5 names, so I take it Mr. Vanneste is talking about these in the interview.

BTW, If you check the corresponding URL's:
for instance www.SNairlines.be
you are redirected to the dat site, so the claim of the Flemish television station VTM that it will be SN Brussels airlines, because they had a picture of a livery and because the site is running is just a bit premature.




 
Guest

RE: New Name Of DAT

Sun Feb 10, 2002 12:26 am

Slz396 - many thanks for the information on the Belgas. Further research shows that there were five Francs to the Belga as this note for 100Fr/20 Belgas shows (which incidentally is the first time I have ever seen a non-overprinted dual value banknote).

http://aes.iupui.edu/rwise/banknotes/belgium/BelgiumP107-100Francs20Belgas-1938_f.jpg

or this one for 500Fr/100 Belgas

http://aes.iupui.edu/rwise/banknotes/belgium/BelgiumP109-500Francs100Belgas-1938_f.jpg

Both were issued in 1938.

Again, many thanks for that fascinating historical insight!  Big thumbs up
 
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apuneger
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RE: New Name Of DAT

Tue Feb 12, 2002 8:10 pm

Why not calling it:

'BelgianAir' or 'EuroFly' or something like that?

Ivan
Ivan Coninx - Brussels Aviation Photography
 
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DaV
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RE: New Name Of DAT

Tue Feb 12, 2002 8:28 pm

Eurofly is the charter division of Alitalia

Wonder the livery... if that's the name...

 Wink/being sarcastic  Wink/being sarcastic

Rgds

DaV
Two monologues do not make a dialogue

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